Wuliangye Group Co., Ltd. Wuliangye International Road.

The internationalization of China liquor is a long-standing research topic in liquor industry. Wuliangye Group has been going overseas since the 1990s.

Take the market of "using chopsticks" as a springboard

When Wuliangye Group entered the overseas market, it first aimed at Southeast Asia. According to the person in charge of Wuliangye International Trade Department, most Asian countries are deeply influenced by Confucian culture in China, and their food customs are inextricably linked with ancient China. In countries that eat everything with chopsticks, the mention of China ancient wine will be recognized by local people. Therefore, our internationalization strategy is to use Hong Kong as a springboard to incite the Asian market and the Asian market as a springboard to incite the international market.

Rush to the western market

As early as 19 15, Wuliangye won the gold medal of Panama World Expo and became famous all over the world.

In order to seize the international market, Wuliangye contacted foreign distributors and sought international trade opportunities by attending China Export Commodities Fair and international investment and trade fair. Wuliangye also invited channel giants such as Metro, Wal-Mart and Tesco to visit Wuliangye and let them feel the charm of China liquor culture. Wuliangye products have entered more than 0/00 international duty-free shops around the world.