Jingdong's business model and characteristics

Jingdong Mall with its good business model in the growing bigger and stronger, with products mixed Zhongguancun stores, as well as other C2C platforms compared. So what is the business model and characteristics of Jingdong? Below I will unravel Jingdong's business model and characteristics, I hope to help you.

Jingdong business model and characteristics

1. Guaranteed specification invoice

2. Self-logistics network delivery speed

3. Self-supporting products goods payment card

1. low price

Jingdong Mall, with the low price, the sale of electronic products in the domestic B2C channel competition to kill a bloody road. To low prices and even sacrifice gross margins to obtain large-scale sales, so as to obtain profits, in addition to relying on manufacturers rebates and other subsidies to profit, which is a profitable mode of Jingdong Mall.

Jingdong Mall can take this low price competition strategy mainly for two reasons, one is its cost control is doing very well; the other is the Jingdong Mall continuous promotional tactics, it is the type of promotional products, brands, promotional timing are grasped just right. For example, Jingdong Mall tends to choose some of the smaller batch, more classic and discontinued goods, labeled below? Jingdong price? For sale. At the same time, Jingdong Mall will occasionally choose some mainstream products in the off-season for price reduction promotions, the purpose is to attract eyeballs.

2. Payment

Jingdong Mall now provides cash on delivery payment, online payment, bank wire transfer, post office remittance and company transfers and other payment methods. Online payment is provided by Alipay, Paypal, Huanxun payment and NetBank Online four third-party payment service providers. In addition, Jingdong Mall also provides ICBC Peony International Credit Card and Peony Credit Card interest-bearing installment services in Guangzhou.

(1) Online Payment:

Payment can be made through Paypal, Alipay, Quick Money and cell phone.

(2) Cash on Delivery:

Another natural advantage of Jingdong Mall to avoid risk is that the customer's money arrives before shipment without any risk, and these are controlled by the information system. Due to the speed of sales, the supplier's account period also tends to remain at about 15 days, while traditional agents are often 100 days or more.

(3) installment payment:

3. Distribution methods

Jingdong Mall provides consumers with a variety of distribution methods such as express transportation, post office general packages, express mail (EMS), highway transportation, and China Railway Express. In Beijing, Shanghai, Guangzhou city distribution by their own distribution system to complete the rest of the region by the outsourcing logistics company to provide, in addition to Beijing, Guangzhou, Shanghai, set up a number of self-pickup points, to provide self-pickup service to local users, Jingdong Mall set up in colleges and universities around the campus agent, college students order free of charge by the agent in the delivery of the school.

Jingdong's development concept

Jingdong's development first thanks to the organization? People? s development, because the development of people led to the development of Jingdong's business,? People? is the core enabler of the development of Jingdong. Jingdong believes that the potential of people is unlimited, people are the most basic source of power of Jingdong, in-depth care and excavation of people is the thorough practice of the development strategy of Jingdong. At the same time, Jingdong firmly believe that innovation is the development of Jingdong law, and only people can promote the development of innovation, only Jingdong people continue to pursue development, innovation can continue to create value for consumers.

Jingdong's business philosophy

Cooperation: internationalization brings competition globalization, China's e-commerce field is changing, Jingdong as the first flagship enterprise, will inevitably usher in a more intense and even white-hot business competition. In the face of increasingly fierce market competition, Jingdong always caution themselves: we not only want to cooperate with strategic partners to strengthen the close cooperation relationship, but also with rivals to cooperate on the basis of full competition. Jingdong understanding of cooperation, is *** win development cooperation, joint complementary cooperation, brought about by cooperation ? Competition *** win? is the eternal concept of Jingdong seeking development.

Sincerity: Jingdong adheres to the concept of "people before enterprise" and "people-oriented" in its development, and establishes the most harmonious cooperative relationship with users, suppliers, investors and other partners on the basis of integrity. Sincerity? represents the sincere attitude that Jingdong adheres to in the cooperative relationship, while? Xin? represents Jingdong's attitude of sincerity in cooperative relationships, while? Credit as the fundamental development credo. It can be said that? Integrity? is both the Jingdong code of conduct, but also the Jingdong code of ethics.

Dating: If Jingdong is compared to a high-speed machine, then, users, employees, investors, suppliers and other multi-party partners is an indispensable part of this machine, only multi-party partners intimate cooperation to make this huge machine normal operation. Therefore, Jingdong in the process of doing business, and each customer or partner to strive for more emotional exchanges, and slowly transform the business circle into a circle of friends, rather than pure business dealings. Doing business is to be a person, and to be a good person first.

Corporate mission: to make life simple and happy.

Vision: To be the most trustworthy company in the world!

Core values: customer first: consumers, suppliers, sellers; gratitude, service, achievement; integrity: integrity and honesty, the courage to take responsibility, keep promises; team: people-oriented, the greater good, mutual trust and cooperation; innovation: continuous learning, continuous improvement, tolerance for failure; passion: only the first, enjoy the work, never give up

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