How should enterprises operate self-media accounts?

Many factors need to be considered in the operation of enterprise self-media accounts, such as positioning, content, fan interaction and so on. First of all, you need to define your target audience, and then make content strategies according to the needs and interests of the target audience. Secondly, you need to pay attention to the quality and originality of content in order to attract more fans. In addition, you can also interact with fans by replying to comments and carrying out activities. Finally, you need to constantly optimize your business strategy to adapt to market changes and user needs.