Mode background of e-commerce channel mode

E-commerce is a new trade mode that relies on modern information technology and network technology, integrates financial electronization, management informationization and business information networking, and aims at achieving the harmony and unity of logistics, capital flow and information flow. Different from the traditional business premises, e-commerce mainly realizes business activities through the Internet, without specific business premises. It only needs to open a shop on the Internet and establish the relevant information of business goods, that is, start business, which saves the cost of renting shops and hiring employees and reduces costs. At the same time, e-commerce has the advantages of convenient advertising, wide range of consumers, no consumption time and limited consumption area, and has become the most effective, economical and convenient marketing method for all kinds of goods today.

Qian Qibo pointed out that corporate marketing has always been consumer-centered, and it is not e-commerce and physical commerce that generate sales, but brands and products themselves. E-commerce and physical commerce are only sales channels. No one wins or loses, but integration brings benefits to consumers. I believe that e-commerce and entities will coexist harmoniously in the future. E-commerce brings convenience in time, physical commerce brings experience in space, and the trend of balance between reality and reality is the law of change. If Ai En Stein's mass-energy equation E=MC**2 is compared to the law of commercial value, m stands for people's thinking activities, the speed of light is the square of length divided by time, the expression of length is the space of activities, and the expression of time is the convenience of information. People always want to increase their value by increasing activities, from human beings splitting the soil in the universe, territorial disputes between countries, to people who like to buy real estate and make house prices rise. People always want to increase their value by shortening time. People use radio to shorten the time of obtaining information, so e-commerce has developed. People build expressways to shorten the travel time between the two places, so flying is more expensive than taking a train.