Business Plan Summary

A good business plan summary can bring new vitality to the company, and can better introduce the project's strategy, objectives, market, funding and investment to future partners.

Business plan summary (a)

This plan is to seek cooperation for the purpose of introducing to future partners the company's new product project strategy, objectives, significance, market, funding and investment analysis.

1.1 Project Plan

The project plans to set up a limited liability company, the name of which is "Tianzhi Vegetarian" therapeutic health care theme restaurant, which is mainly engaged in the operation of vegan health care catering. The company's establishment is tentatively located in the north entrance of Liu Xiang, Taiyuan City, with a registered capital of RMB 500,000 yuan, and all investors are natural persons or private enterprise legal persons. The company combines the principles of traditional Chinese medicine with modernized catering management, provides city residents with vegetarian health food with traditional cultural characteristics, and opens up a new world in the middle field of Chinese catering and health care. In the first year of its establishment, the company plans to receive 56,000 customers annually, i.e., about 150 customers per day, with sales targeting community residents and some working people in downtown Taiyuan. In the second year, the number of customers will be increased to 70,000, i.e. about 190 customers per day. In the third year, we will expand our customer base to the entire city of Taiyuan and increase the number of customers to 200,000 per year. In the fourth year, the company will raise funds from the outside and start recruiting individuals or enterprises to join the "Tianzhisu" therapeutic health care theme restaurant. The fifth year the company will go out of Shanxi, to the national Chinese restaurant industry challenge to march, when the company will accept a variety of forms of partners to join, including preferred shares, convertible bonds, attached to a variety of flexible forms of equity debt. The interests of investment partners will be resold, repurchased and listed in a variety of ways to obtain returns and exit.

1.2 Products and Services

"Tianzhi Vegetarian" therapeutic health care theme restaurant will become a multi-service catering center, providing the following services:

l Provide customers with health care vegetarian food

l Provide customers with health care dietary counseling

l Provide each customer with The catering industry is an evergreen industry.

Reform and opening up brought about by the rapid economic take-off, urban and rural residents steady growth in income and tourism, business development for the catering industry continues to thrive to provide a large economic base and broad market space. At present, China is in the third peak of catering industry development after the reform and opening up, Chinese catering industry is facing a once-in-a-lifetime development opportunities. With the convergence of the international market China's catering market is more open, the market is more colorful.

1.3.2 The improvement of the standard of living of urban residents is bound to be more concerned about health.

With the rapid progress of urban modernization, the income level of urban residents increased year by year, the consumption level is rising, especially in the premise of food and clothing to meet the diet of health concerns will be more and more. China's gradual entry into the aging society, the pollution of the urban environment, the increase in the pressure of life, will be a challenge to people's health, the near future, people's consumption of medical and health care expenditures will continue to increase.

1.3.3 Vegetarian culture is bound to become the new trend of diet in the 21st century.

When the whole world is suffering from mad cow disease, foot-and-mouth disease, avian influenza, SARS, etc., vegetarian culture is increasingly winning people's favor with its unique natural flavor. When the green catering has become the people's **** knowledge of the time, the health of the science of vegetarian culture is also gradually deepened in people's hearts, according to the modern pursuit of health, delicious anti-simple dietary requirements, the founding of the therapeutic health care theme of the restaurant can be said to be in line with the trend.

1.4 Competitive Advantages of Products and Services

l The originality of the product concept of the first-mover advantage, as soon as possible, less obstruction to occupy the existing market. Although vegetarian restaurants have become popular in foreign countries and coastal cities in Hong Kong and Macau, the development of the most domestic, especially inland cities has just begun, and its development prospects are bright. The introduction of vegetarian restaurants to the field of therapeutic health care not only in Taiyuan but also at home and abroad has a pioneering advantage, you can avoid the brutal competition, seize the first opportunity.

l As we all know, animal food is rich in zinc, iron, selenium and other trace elements, which is lacking in plant food, in order to make up for the lack of these trace elements in the simple vegetarian diet, the company will cooperate with the Food Research Institute of Shanxi University College of Life Sciences and Technology, the Food Research Institute of the professionals equipped with a rich zinc, iron, tin and other trace elements of the supplemental beverages such as fortified fruit juices, which can be used in the dining room. Juice, etc., can be provided for the majority of customers during meals, so that not only the vegetarian diet is well equipped and perfect, but also make the restaurant unique in similar industries.

l The scientific research content of the product can avoid the imitation of similar enterprises and penetration caused by the loss of the market. Due to the strong imitation of catering enterprises, the company will strive to improve the scientific content of therapeutic health care meals, and constantly open up new types of meals to maintain the absolute competitive advantage of enterprises in the field of therapeutic health care. The company will seek to cooperate with the province and the national scientific research institutions to provide theoretical guidance or technical support for product development.

l The restaurant and products have a unique and elegant cultural flavor, which can become a hidden asset of the enterprise and increase the added value of meals. The restaurant is operated by the independent entrepreneurship of college students, so you can play the high cultural literacy of college students, elegant taste, not only from the restaurant's environment, food, service, management to improve the cultural connotation, but also through the introduction of clubs in the form of the restaurant will be operated as a rich green culture of cultural restaurants.

1.5 Important Mission

"Tianzhi Vegetarian" therapeutic health care main restaurant aims to promote the scientific, healthy and green vegetarian culture through the operation of healthy, environmentally friendly, hygienic and convenient therapeutic health care meals at the same time. In response to the increasingly serious health threats to urban residents, the company will follow the trend, according to the majority of consumer demand for the launch of the "Tianzhisu" series of therapeutic health care meals for the urban residents of the catering consumption to provide an elegant and comfortable dining environment, for the urban residents of the health of the life of the development of a brand new field of consumption.

1.6 Keys to Success

l Develop a series of green meals with unique flavors, improve the scientific and technological content of the meals, and highlight the therapeutic health care function of the meals.

l From the restaurant management to product services, should be baked out of the rich cultural characteristics, reflecting the most considerate and perfect humanistic care for customers, improve customer loyalty to the restaurant.

1 Improve the influence of the restaurant, stabilize the existing market, open up the potential market, improve customer traffic, to ensure that the gross profit is higher than 40%. In response to the current relatives or couples in different places, friends holiday inconvenience, the activities of the difficult situation, prompted me to produce such an inspiration. We can form a help group by connecting classmates or relatives and friends who are far away from each other across the country. Utilizing the power of the internet, we can find friends who have been separated by distance from their family, friendship or love, and help them to fulfill their wishes. Ultimately, we want to build relevant websites and use our connections to gather friends and family from far away across the country to fulfill their wishes for couples with relatives in different places. The process of wish fulfillment will be tracked and reported to the customer in a timely manner, so that they are the first to understand the details of the information, and according to the quality of our services, according to the customer's opinion from the business costs or the process of service costs.

③ Business Prospects : For the implementation of this business plan we will be divided into the initial development of publicity, during the construction of the perfect, and later scale expansion and other stages. Initially, our investment in the main focus of the website development and construction and networking contacts, small-scale conservative estimate of ten thousand yuan, of course, this is a group project. After the completion of the initial phase, we will develop the relevant service quality assessment principles, such as: quite satisfied, 100 yuan; more satisfied: 50 yuan; pertinent: 10 yuan: poor: 0 yuan. This is a more conservative judging principle, the specific circumstances should also be combined with the total cost of the service process, the total cost is initially borne by us, there will be a certain risk, and so on the business to do, our credit has accumulated to a certain level, you can change the plan, the two sides pay half, or the customer maintains complete trust in us, directly to the required costs to our side. So the prospect of this business is also very good, plus there is no formal team has carried out this business before, so we are fully capable of making it bigger and listing it and making our own brand. What we charge from it is just the service fee, and all the rating principles still come down to the customer's opinion.

④ Business development: At the beginning, we have to contact friends around the use of contacts, our entrepreneurial plans for a small range of publicity, the purpose is to find the initial partners, of course, we will be a reasonable division of labor, such as a commissioner in charge of the construction of the site is responsible for the site, responsible for the publicity of the site, the network connection and other work. After the website is built and good initial publicity, we will establish relevant contact groups, such as the use of QQ, Renren group and other contact methods, the establishment of relevant help groups, each group is responsible for a region, or a specific city, such as Beijing, Shanghai, Changchun, etc., to expand the scope of our business, such as our market for a full range of understanding, that is, to understand the market in a timely manner by the "foreign". That is to say, to understand in time the difficulties and problems of the friends who are trapped in "different places", to understand their specific situation and to find the best way to realize the connection. Our business target is not only limited to the student group, for the salaried people who travel abroad or the elites in the shopping mall who are traveling abroad, they are our service targets. The specific situation can be analyzed as follows:

If one of the couples can't make it back to celebrate a holiday or a weekend, we'll look for members of the relevant city's help groups to help each other solve the problem in a timely manner. For example, Valentine's Day, far away from Beijing, the boy was not able to send a bouquet of roses in the first time for his girlfriend far away from Shanghai, we can use the site's appeal to rally the Shanghai Gang Gang members, in time to get the contact information of the girlfriend in Shanghai, and to help the boy for his girlfriend to send Valentine's Day blessings. In this way, the couple can send the first time the blessing, but also to solve the use of courier and other means of delivery of roses produced by the time difference or lead to the problem of rose is not fresh.

For those who are traveling, if there are difficulties in this regard, we understand in time and will give the first time to help. Son traveled outside, coinciding with the Mid-Autumn Festival, there is no way in the Mid-Autumn Moon Festival night to rush home and drink a cup of old father, we will also try to help their wishes, find the right help group members, on behalf of the drink a cup of reunion wine.

After the business grows, we can set up a formal "leisure time trafficking" group. That is, the more popular sale of personal leisure time, do things on behalf of, such as collection of courier, pay for food, shopping and so on. But at the moment, this kind of service program is mostly planned and executed by individuals, and there is no formal team to conduct in-depth market research or development of the line pipe, so we can open the related business in the same city after the business of connecting with other places to help the group to do business in other places is bigger and more important, so that the individual's leisure time can be used as the goods on sale.

⑤ Our marketing strategy : For the "connecting to the other side of the Help Group" website network service projects, our marketing plan is more to search for "difficult people", which is different from other network service business, other sites, the other side of the Help Group, the other side of the Help Group. This is different from other network service business, other websites, more is the use of network publicity means to expand the marketing surface, through specific links to attract customers to enter, rely on the click rate profit. In view of the specificity of our business, we regard the network more as a "search" means, the site for the initial publicity, we will set up a special group of helpers. We will set up a specialized help group, which can look for customers with such needs in reality or in the network, convey to them our service concept and new ideas, and express our willingness to help them solve the suffering of the foreign countries. Rather than marketing, we rely on publicity to build our brand image. That's what sets us apart from other businesses.

⑥ Outstanding results: We rely on the amount of business completed to calculate our earnings, because the cost of the period {according to the effect of the service to calculate the pertinent and above} by the customer, deducting our expenses related to the construction of the site and the publicity of the relevant financial statements regularly designated, and for the time being, we can not be specific calculations of the relevant financial results, can only be predicted by the stage. We can only forecast by stage.

In the initial stage, our customers are mainly lovers separated from their parents or couples, and initially, in order to earn credibility, we will charge a lower standard of service fees, and we estimate that the business interval is three days to one week, then, the estimated cost recovery period is two months.

Initial credibility accumulated to a certain extent, we expand the business market, will increase the customer base, facing the community, not only limited to the campus, in addition to strengthening the publicity inputs but also to increase the construction of gangs, for the travel or long-term work outside the crowd, we will further increase the charges appropriately, and is expected to reduce the cost of credit and other costs of risk. Then we will estimate the business for the daily three accounts, increase personnel investment and construction investment, a conservative estimate of the daily amount of 500 yuan, which is the profitability of the data, holidays should be doubled. Then, the monthly estimate, the starting profit amount is 20-30 thousand .

The ding-tao period, we will further expand the foreign market, then we will also be aimed at living abroad or working abroad to provide special services to the masses, there will be a special Hong Kong, Macao and Taiwan service area. At the same time of expanding the market, we also have higher requirements for our helpers, who may be living abroad or colleagues from Hong Kong, Macao and Taiwan. But furthermore, our charges will be raised. Conservative estimates, the daily intake of 5,000 yuan, then, doubling the treatment of holidays, monthly earnings of 10-20 million yuan.

But we will have the principle of controlling the scope of the market and the scale of business, to ensure that each of our business control within a certain range, which ensures the high quality of each service for us to maintain and accumulate credibility to lay the foundation, but also for the amount of work we do to provide a good scale specification to ensure that members of the Help Group's interests.

⑦ Related experience : As the creator, I will first and my like-minded friends and students wind to my creative ideas, consult their views and further improve. Secondly, after everyone's approval, I will try to run it on a small scale, and after I see the first results, I will gather my friends and classmates from all over the country and build up my help group through the power of human connections.

⑧ Other considerations : Of course, for the initial investment, I am not prepared to make a large-scale loan. Because I intend to help in the school on the initial construction of the Mission website, there will be a certain risk factor, in order to reduce the risk I will control the scope of the business and the number of such a collection of the initial start-up staff of the funds, do not have to invest too much, with the results of the first bucket of gold after we come back to consider the next step of the plan. Started a new field is destined to mean that there are new risks waiting, so risk avoidance is a very important aspect.

Business Plan Summary (III)

Investment Highlights :

The company is positioned to provide hospital customers with medical devices for use in the operating room, and to provide home customers with respiratory-related products and services for home use, the market space and prospects are broad, and the business is growing rapidly.

The company has received capital injections from Investment Company A and Investment Company B. The company has a well-established overseas red-chip structure and corporate governance structure.

Company Background: The company is a medical product/home health product provider integrating R&D, production, sales and service. Founded in 2007, the company entered into independent R&D and production of medical device products for operating rooms in 2008, and started to enter into R&D and production of home respiratory health products in 2009 after obtaining N million dollars of investment from Investment Company A and Investment Company B. The company is a leading provider of medical products/home health products. The company has completed the overseas red chip legal structure in order to be listed in overseas market in the future. The company currently has about 2,000 employees, including 300 R&D staff. The company has a 10,000 square meter R&D base in Beijing and a 100,000 square meter production base in Hebei. The company has branches or offices in all provinces and municipalities directly under the central government, and maintains business relationships with more than 1,000 medical device agents across the country, and its products have entered more than 5,000 hospitals and more than 100,000 households.

Products:

The company's products can be categorized into medical products and home health products, as follows:

Respiratory Therapy Instrument products have been certified by the U.S. FDA and can be sold in the United States.

Business model:

The company is responsible for product development and production, more than 90% of the products are sold by the distribution of agents across the country channel to the final customer; for some large-scale government bidding projects, the company is also directly involved. The company is responsible for the after-sales service of the products. The company has also developed agents in the United States and European countries to start overseas sales. The company's products are mainly through the exhibition, publication advertising and other ways to promote the brand.

Market Opportunities :

In 20XX, China's medical device market has become the world's third largest market after the United States and Japan, with annual sales of medical devices reaching 40 billion yuan. It is expected that in the next five years, China will surpass Japan and become the second largest medical device market in the world. By 20XX, China's share of the world medical device market will account for 25%. The overall level of medical equipment in China's medical institutions is still very low, a large number of equipment needs to be upgraded, and the Chinese government's annual investment in medical equipment is growing at a rate of 13%. At the same time, the ratio of sales of medical devices to pharmaceuticals in China is 1:8, while this figure is close to 1:1 in developed countries, which shows that the growth potential of China's medical device market is huge. Our home respiratory health products face more than 50 million domestic sleep and breathing disorder patients and more than 100 million patients with cardiovascular and cerebrovascular diseases, by 20XX market size of up to 20 billion yuan.

Competitive Advantages:

The company's products are mainly located in the cost-effective domestic high-end products, customers are located in medium-sized cities, large and medium-sized hospitals, and

Siemens, Philips and other foreign brands do not have much competition. The main competitors are domestic companies. The company's advantage is that the brand has a good market awareness, marketing and management channels distributed throughout the country branches and offices, as well as more than 1,000 agents of the sales network, and more than 5,000 hospitals have a close relationship with the year-round.

For home respiratory health products, our main competitors are foreign brands such as Company A from Australia and Company B from the United States, as well as domestic brands such as Companies C, D, and E. Our products are more specialized in terms of positioning, and our product lines have been widely recognized by the public. Our product positioning is more focused, the product line is wider, the technical performance is in the leading position, and has complete independent intellectual property rights. Compared to foreign brands, we also have cost and price advantages, and stronger marketing.

Marketing:

For the domestic market, the use of the existing national management network, expanding and extending. For the international market, mainly focusing on family respiratory health products, utilizing the relative advantages of technology and cost, selecting suitable manufacturers for OEM/ODM cooperation. And through cooperation with outstanding foreign agents, we provide relatively low-cost, wide-ranging home respiratory health products to price-sensitive private healthcare organizations and professional medical insurance organizations.

Promote the company's brand and products through domestic and foreign medical exhibitions, academic conferences, and professional journals.

Development Plan:

(1) Continued research and development of products, including multiple varieties of home respiratory therapeutic apparatus, consumables, etc.; (2) Completion of CE certification and FDA certification for the full range of products by the end of 2010; (3) Construction of marketing centers for home respiratory health products that cover the nation's provincial capitals; and (4) Expansion of overseas markets.

The company has been in the process of expanding its business in the overseas market.

Revenue Medical Devices Home Health Products Net Profit

Financing Plan and Usage :

The plan is to raise US$10 million.

Mainly used for further research and development, mass production, and establishment of marketing network of home respiratory health products, including: product research and development (3 million), marketing and channel expenses (2 million), production support (3 million), technology acquisitions (1 million), and additional working capital (1 million).

Management Team:

AAA, CEO, founded the Company in 20XX. In the previous 10 years, he founded xxx Medical Technologies, which was acquired by Siemens; before that, he worked as a general manager in the medical division of xxx Group. Received a Master's degree in Engineering Control from XXX University.

BBB, Vice President of Marketing. Previously, he served as the Vice President of xxx Medical Group China and Marketing Director of xxx Medical Corporation. Graduated from xxx Medical College with a clinical degree.

CCC, CTO. Previously served as Vice General Manager and CTO of xxx Medical Technology Ltd. and Product Director of xxx China Ltd. Graduated from xxx University, majoring in Precision Instrumentation.