Why is it that network marketing and traditional marketing will eventually merge, not replace?

1. There is no strict boundary between online marketing and traditional marketing, and online marketing cannot exist without traditional marketing. As a new marketing concept and strategy, it has a great impact on the traditional management mode by virtue of the characteristics of the Internet, but this does not mean that online marketing will replace traditional marketing.

2. The unique affinity of some people-oriented marketing strategies in traditional marketing is irreplaceable by online marketing. Traditional marketing relies on strict layers of channels and invests a lot of manpower and advertisements in the market, which will become an unbearable luxury in the network age.

3. Compared with traditional marketing methods, online marketing has incomparable advantages. However, the effective operation of network marketing is based on the premise that enterprises can guide consumers to enter enterprise websites, and this work must be completed by traditional marketing. Therefore, network marketing can not replace traditional marketing, but can only be combined with traditional marketing to make the overall marketing strategy of enterprises achieve the greatest success. ?

Extended data:

Ways and strategies for the integration of network marketing and traditional marketing;

1. Make full use of the traditional distribution mode in regional product warehousing and logistics, and use the convenient and timely circulation mode of traditional channels to deliver goods.

2. Cooperate with famous traditional distributors, integrate the popularization and penetration of traditional channels and the convenience and efficiency of electronic channels, better open the market and achieve rapid development.

3. In the middle and lower reaches of online marketing channels, establish traditional channel providers who are in direct contact with customers and provide after-sales service, listen to customers' opinions and provide better information feedback and customer service, make full use of the advantages of online marketing and traditional channels in the process of circulation channels, and combine with each other to improve channel functions.