What is content e-commerce?

When traditional e-commerce began to pin mode, there will inevitably be a new mode of e-commerce, which, content e-commerce is a rookie, is slowly glowing hot, showing its great energy.

To improve the content of e-commerce activities, it must first be clear that the basic concept of content e-commerce, this mastery of content, the first chapter of the basics of the premise of the concept of content e-commerce in the acceptance of content e-commerce before I will first introduce you to a relevant case, through which you can more fully understand what is the content of e-commerce.

With the rise of content e-commerce, Taobao, Jingdong and other large e-commerce platforms began to transform and layout of the content, e-commerce has got Secret Jingdong APP development of a first-class entrance, send information flat steal a bit, the user recommends the content of the goods advice.

So, what is content e-commerce in the end? In fact, it is not difficult to see from the case of Jingdong, content e-commerce is to sell things through pictures, videos, music and text and other forms of content, the content becomes the user can information.

In the face of different user needs, Jingdong through the mobile APP to collect people in the discovery channel browsing and collection records and other relevant data, and analyze the user's shopping behavior data, so as to match the user's preferences, to achieve the transformation of the marketing, with the value of the flow more and more able to be embodied as well as the people's way of consumption is constantly upgrading, the rise of the content of e-commerce has become an inevitable trend.