How do FMCG enterprises do product marketing?

The product marketing of FMCG enterprises can consider the following aspects:

1. product positioning and differentiation: determine product positioning and differentiation according to market demand and competition. Enterprises need to make clear the target users, unique selling points and differences with competitors, so as to formulate corresponding marketing strategies.

2. Establish brand image and value proposition: Establish brand image and value proposition through advertising, publicity, packaging and other means. Enterprises need to emphasize the core values and concepts of their own brands in product promotion, so that consumers can understand and trust the brand and improve brand loyalty.

3. Multi-channel promotion: Promote products through various channels, including offline channels and online channels. Offline channels can include retailers, supermarkets, shopping malls and other partners, and online channels can include e-commerce platforms, social media, search engines and so on. Choose the channel that suits your products, and pay attention to brand consistency and image building in channel promotion.

4. Price strategy: According to market demand and competition, formulate appropriate price strategy. Enterprises need to consider factors such as product cost, market demand and competitors' prices, and formulate reasonable price strategies to attract consumers and maintain profit margins.

5. Promotion activities: To attract consumers and increase product sales by holding promotion activities. Enterprises can choose different promotion methods, such as coupons, discounts, gifts, etc. And flexibly adjust their promotion strategies according to market demand and seasonal changes.

6. Customer service: provide good customer service and improve consumers' satisfaction and loyalty. Enterprises should establish a perfect after-sales service system to solve problems for consumers and take timely measures to improve product quality and service level.