Salespeople have the quality and ability of 10.

Salespeople have the quality and ability of 10.

Salespeople have the quality and ability of 10. In life, we can see sales everywhere. Selling something that seems simple is actually very difficult to do. A successful salesperson should have some special basic qualities. Below I sorted out the quality and ability of 10 sales staff.

Salespeople have 10 quality and ability, 1 1, and have strong endurance: no matter how tricky customers are, my heart is as steady as Mount Tai.

2, strong pressure resistance: can adapt to overtime entertainment, can survive the business assessment.

3, good at communication: clear logical thinking, strong purpose, can take the initiative in the process of talking with customers.

4. Be good at interpersonal communication: a huge interpersonal network is a necessary condition for obtaining customer resources.

5, keen observation: there is a certain psychological foundation, from observing words and feelings to understanding the market.

6. Good at learning: People who are good at learning will not be eliminated by the times.

7. improvise: there will be many unexpected situations in the sales process. In the face of customers' sudden difficulties, we should know how to improvise.

8. Know how to innovate: Only those who can innovate can have unique self-advantages and will not be replaced.

9. Learn to persist: Maybe the next second you want to give up, you will get an unexpected surprise. If you persist, you will get a good chance.

10, know how to be grateful: a person is not an isolated individual. If you can successfully complete the task, you should thank your team partners and customers. Remember: People-oriented trading is continuous trading.

Salespeople have the quality and ability of 10. 2 The basic quality that a salesperson should possess: diligence.

I remember when I first came to work in the United States, on a training occasion, an industry veteran asked a question: How did the old business staff die? Everyone can't react at once. In the expectation of everyone, the elder replied: people in the old business are lazy! Although many years have passed, I think all the friends present at the beginning should still remember the answer to this question and remind themselves at all times.

For salespeople, enterprises generally take the final performance as the assessment, but pay relatively little attention to the working process. The result-oriented assessment provides a good excuse for salespeople to be lazy in the short term, especially in some foreign companies. The management principle of many companies for salespeople is: you can be lazy in the short term, but if you have no results after autumn, I will definitely get even with you.

Business people are always full of passion when they start to enter the workplace. However, with the passage of time, the difficulties encountered in the work have increased, and it is inevitable for business personnel to slack off, especially senior business personnel. Their performance is passable, their income has passed the stage of food and clothing, people in the company are familiar with it, and customers are basically very proud. More likely to become fried dough sticks and be lazy until the end of his career.

Give two tricks to people who want to become sales elites: one is fierce: "Since God has given talents, let them find jobs!" , spin a thousand silver, all come back! " ; One is silly: "Perseverance, stone can be carved." Only people who are confident and willing to invest can become sales elites.

The basic qualities that a salesperson should possess: rich knowledge.

An excellent salesperson must be an expert and a person who can be a customer consultant. So, what knowledge must a salesperson master? The author believes that the following knowledge must be mastered.

1, product (service) knowledge.

Only by knowing the product (or service) can we accurately introduce the product to customers. Moreover, it will not only introduce the performance and characteristics of the product, but also operate it by hand. For those with installation requirements, the sales manager should also know the knowledge of product installation and use.

2, enterprise (organization) knowledge.

Salespeople are actually ambassadors of enterprises. Know the company like your own home, let customers feel your recognition of the company, and let people feel your confidence, so as to believe your introduction and accept your products. If the sales manager is depressed in front of customers, customers will think that the company is not so good and will not accept its products.

In addition, the sales business is a link in the company's overall value chain. At work, salespeople always need the cooperation and support of other departments. Then, understanding the enterprise situation, especially the enterprise operation policy, will make you more aware of what you can win for customers. You can't promise anything. So that you can be more handy when you are engaged in sales.

3. Industry knowledge.

Customers must shop around when buying products. As an excellent salesperson, you must be able to provide customers with a good reference of industry knowledge, and compare the advantages and disadvantages of your own brand and competitors' products when customers need them, so as to guide customers to consume correctly. And this requires salespeople to have rich industry knowledge.

4. Knowledge about human nature

As a science, sales mainly studies dealing with people, so we must master the theories of human nature, such as Maslow's hierarchy of needs theory and Fromm's theory (4Ls), which are very practical and can be used to guide our work.

5. Other knowledge.

The best salespeople are always people who can make friends with customers and find like-minded people in the sales process. Therefore, we must know astronomy above and geography below, and a hundred schools of thought contend, ancient and modern, Chinese and foreign, in order to cope with all kinds of customers.

For example, if you associate with someone who has experienced wind and rain, you basically don't understand the revolutionary history of China, of course you can't; And with a person from the 1980s, you don't know anything about the Internet, and you certainly have nothing in common. Some people describe excellent salespeople as: talking with people and talking nonsense, that is, describing successful salespeople can get * * * with all target customers and be accepted by customers.

From the above, it is really not easy to be an excellent salesperson. Of course, there is a well-written lyric: no one can succeed casually!

Salespeople have the quality and ability of 10. 3 Sales staff should have 1, a good attitude and full of passion.

No matter what major college graduates or professionals in other industries want to enter this industry and do it as a career, there must be a premise, that is, they love marketing and are willing to devote themselves to it. meanwhile

It is necessary to have a general understanding of sales work, that is, marketing work is not only the full play and application of marketing thinking, but also a kind of physical expenditure and effort, which is a kind of practical work, including assistant manager and secretary work.

There is a big difference. Only when you are familiar with these things and then step into this industry can you have a good attitude and full enthusiasm. Only after encountering difficulties and setbacks can we have high-quality emotional intelligence to adjust ourselves, stick to it and retreat from difficulties. Only in this way can we become stronger, develop further and even make achievements in this industry. This is the essential basic quality of sales staff, and it is also the internal motivation to adapt to sales work. Only on the basis of this internal cause can we talk about love and dedication.

Sales staff should have good communication and written expression skills.

The communication ability of salespeople is as important as the driver's hand, which is one of the main foundations for their survival. Communication with your customers, whether the general agent or the end user, is always inseparable, including procurement negotiation, KA management, promotion negotiation, price setting and maintenance, handling goods grabbing, handling customer complaints, reporting to leaders, applying for promotion, etc. The importance of communication can be seen.

Good communication is the main weapon for salespeople to open the market. At the same time, sales staff should also have excellent writing skills. Many people have good language skills, and applications for promotion reports are endless. However, when a written application scheme is formed, a white character pops up from time to time, which often affects the adoption of the scheme or document. Therefore, almost all marketing managers from the grassroots level have strong writing and language skills, and many people have a deep foundation in form design.

Salespeople should have three abilities: being good at learning and summarizing.

Sales staff must master the basic marketing knowledge system, such as the overall situation of the company, product knowledge, industry status, competing products information, company sales policies, etc. They must also master some working tools, such as swot analysis and fishbone diagram. These are one of the necessary softwares for marketing work, whether it is the unified training of the company or the self-study of the sales staff.

Therefore, business personnel must constantly learn and enrich themselves. CI system and even advertising positioning, USP strategy and so on have a lot of marketing knowledge to learn. Moreover, there are many new marketing knowledge that need to be updated, such as views on channels, understanding of terminals, integrated marketing, marketing value chain, strategic regional markets and many other new topics and school knowledge that need to be studied and discussed. Only in this way can sales work enter the best state of healthy development from employment-specialty-excellent professionals.

Salespeople should have the courage to practice and innovate.

All learning is inseparable from practical work, and the sales industry is a highly operational and timely work. "No investigation, no right to speak" is the kilometer truth here. Therefore, as a marketer, we must master the basic marketing theory and constantly sum up the practice in order to make a difference in vertical development.

In modern marketing, the main beauty different from traditional planned economy sales is always advocating innovation. Because in the buyer's economy where supply exceeds demand, only valuable innovative marketing can be in an invincible position in marketing, and it is also the goal that marketers pursue diligently.

Salespeople should have five agile and meticulous thinking systems and good negotiation and operation skills.

As a salesperson, using good communication skills is the basic skill to do a good job in sales, but an excellent salesperson should make a breakthrough at a higher level, that is, have meticulous logical thinking, agile on-site response, quick response and answering questions.

This is becoming more and more important in modern enterprises. For example, it is more difficult and important to negotiate the entry of KA stores, especially with experienced international stores.

6. Sales staff should have keen insight and market feedback ability.

Sales people are active in the front line of the market, and they often have foresight about the market information of competing products, including major initiatives, vicious competition, newly listed products, and the current market situation of the company. Sales staff should have a keen sense of the market, collect and analyze market information in time, carefully analyze and report to superior leaders in time, and help marketing leaders of the company make timely decisions to seek advantages and avoid disadvantages.

7. Sales staff should have keen insight and market feedback ability.

Sales people are active in the front line of the market, and they often have foresight about the market information of competing products, including major initiatives, vicious competition, newly listed products, and the current market situation of the company. Sales staff should have a keen sense of the market, collect and analyze market information in time, carefully analyze and report to superior leaders in time, and help marketing leaders of the company make timely decisions to seek advantages and avoid disadvantages.