What is a corporate video?

Corporate publicity film is the enterprise independent investment production, subjective introduction of their own enterprise main business, products, enterprise scale and human history of the feature film. The development of enterprise publicity film is the longest time but 30 years, its category for the documentary, performance. There are five main types of this kind of film, one is the enterprise publicity film, one is the enterprise image film, one is the enterprise feature, one is the enterprise history film, and one is the enterprise culture film.

Corporate propaganda film is mainly a stage of enterprise summary of the dynamic art of broadcasting, looking back, this is the traditional enterprise propaganda film inherent core clues, with the concept of communication is becoming more and more perfect and advanced, the traditional enterprise propaganda film of the same way of dissemination gradually began to let a person appear aesthetic fatigue, the Yongzhihe film and television advertising company in the search for a breakthrough in the way of enterprise propaganda film creativity, standing in the height of the enterprise image, the enterprise image of the enterprise, the enterprise history of the film, there is a cultural film. The height of corporate image, the depth of the corporate philosophy and corporate culture excavation, so that the elements of the enterprise publicity film show rely on the essence of corporate culture, or through the form of story, or through the form of three-dimensional intersection of the corporate image of the strategic level of publicity and dissemination, and at the same time, with the help of the new media dissemination platform for the enterprise's subsequent dissemination of the strategic level of services, so that the enterprise owners and film and television advertising company stand in a position of equality, rather than in a position of equality, rather than in a position of equality. In the position of reciprocity, instead of the enterprise owner just passive acceptance, this is a kind of innovative service mode, but also a kind of image dissemination viscosity of the communication path. As an important means to convey commodity information and promote commodity circulation, it has been widely used in commercial activities. Corporate videos have relatively independent technical and professional characteristics, and the most significant difference with other photography categories is that it has both commercial and cultural dual attributes.

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