What is the concept of network marketing?

The concept is: network marketing is a planning, implementation and operation management activity based on the Internet and social network, connecting enterprises, users and the public, and delivering valuable information and services to users and the public, so as to realize customer value and enterprise marketing objectives.

Network marketing can be defined as: network marketing is the planning, implementation and operation management of connecting enterprises, users and the public based on the Internet and social networks, delivering valuable information and services to users and the public, and realizing customer value and enterprise marketing objectives.

Move it. Network marketing is not online sales, and it does not represent website promotion. Network marketing is a means, not an end. It is not limited to online, nor does it represent e-commerce. It does not exist in isolation, nor can it exist without the overall marketing environment. It should be regarded as a traditional marketing theory.

Application and development in network environment.

Broadly speaking, enterprises use all networks (including social networks and computer networks; Intranet, industry system private network and Internet; Wired network, wireless network; Wired communication network and mobile communication network, etc. ) can be called the network camp.

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In a narrow sense, all marketing activities that use the Internet as the main marketing means to achieve certain marketing purposes are called network marketing.

Extended data:

1. Network marketing does not exist in isolation.

Network marketing is an integral part of an enterprise's overall marketing strategy. Network marketing activities can not be separated from the big marketing environment. In many cases, network marketing theory is the application and development of traditional marketing theory in the Internet environment.

2. Online marketing is not equal to online sales.

Network marketing is an activity with the ultimate goal of product sales and brand image promotion. Network marketing is the result of the development of network marketing to a certain stage, but this is not the result, so network marketing itself is not equal to network sales. Network marketing is production.

Deep exposure of products or brands.

3. Network marketing is not equal to e-commerce

Network marketing and e-commerce are a pair of closely related and obviously different concepts, which are easily confused. The connotation of e-commerce is very wide, and its core is electronic transaction, which emphasizes all aspects of transaction mode and process. The definition of network marketing

Facts have proved that network marketing is an inseparable part of the overall strategy of enterprises. Network marketing itself is not a complete business transaction process, but provides support for promoting electronic transactions, so it is an important link in electronic commerce, especially before the transaction takes place.

Network marketing plays an important role in information transmission.

References:

Baidu encyclopedia-network marketing