How to give full play to the advantages of broadcast news

With the development and progress of society, the public needs more and more public information. In today's increasingly fierce media competition, radio news programs still have a considerable audience as traditional media, which is inseparable from the advantages of broadcasting itself.

First, "fast" is the biggest advantage of radio news programs.

Broadcasting can realize news events, especially sudden news events, in the shortest time. Sometimes as long as a reporter has a telephone, he can report the news to the audience in the form of online reports for the first time. Through the description of the reporter's online report, the atmosphere of the scene is well displayed to the audience, which makes the audience immersive and has a "visual effect" and a sense of the scene, which greatly enhances the attraction and appeal of broadcasting news. In the case of sudden disasters, the advantages of "fast" broadcasting are further amplified. After the Wenchuan earthquake in Sichuan, this advantage of broadcasting has been quite obvious.

The column "Everyone Comes to Newspaper" set up by Shangqiu Radio Station embodies this advantage. Listeners can call the radio live hotline anytime and anywhere through their mobile phones, and the host will access the live room in time to communicate with the audience. During rush hours, taxi drivers will broadcast road information and traffic accident information in time to effectively avoid traffic congestion. Once a valuable news event happens, the editor on duty will inform the radio reporter to rush to the scene quickly and report online. Through this column, radio reporters got the first report right.