The role of wholesalers in the future of society has to be further increased, is the trend of business development, why?

Businesses want to transfer their products to consumers, there is a highway between them, this highway is by the intermediary organizations that can assist in the transfer of ownership of products, both retailers and wholesalers.

The role of wholesalers

1, sales more effective. Wholesaler sales force enables manufacturers to reach more small and medium-sized customers at a lower cost. Because of the wholesaler's wider reach, it often gets more trust from the buyer than the producer.

2. Effective distribution of products. Wholesalers through a wide range of contact with different producers, can be efficient procurement, configuration of a variety of products; rapid supply of products to retailers and manufacturers, to improve the customer's purchasing efficiency.

3. Product storage guarantee. Wholesalers have a considerable amount of inventory, reducing the cost and risk of storage for producers and retailers.

4, provide transportation guarantee. As the wholesaler has sufficient inventory, can be quickly shipped, and provide the relevant transportation services to ensure.

5, to help finance. Can provide customers with convenient financial conditions, such as permission to credit, but also for suppliers to provide supplies and other aspects of the financial guarantee.

6, bear the market risk. Wholesalers purchase products, bear the economic risk. Such as the production of supply and demand and price changes in the risk, product transportation and storage risk, pre-purchase and credit in the risk of bad debts.

7, communication of production and marketing information. Provide suppliers and customers with information about competitors' products, services and price changes.

8, for retailers. Often help retailers to improve business management. Such as training sales staff, to help retailers establish accounting and inventory control systems.