What should traditional hardware stores do to make supermarket models?

The traditional hardware store supermarket operates as follows:

First, market research and understanding of the local market.

Know yourself and know yourself, and you will win every battle. As a newcomer to the hardware industry, we must first understand the local hardware market. Visit the hardware stores, specialty stores and other places in the selected area or nearby. Mainly look at the following aspects:

1), is there a hardware store, and how many? This can generally reflect the local concept of hardware consumption.

2) Commodities that are mainly displayed in the whole hardware store or specialty store (or the information of commodities that are mainly sold can be obtained through communication with shopkeepers and shop assistants). This can reflect what kind of hardware products are mainly suitable for sale in the local market. Of course, this information has some moisture, and it needs multi-party analysis to be more accurate. You can't be confused by superficial phenomena without seeing one or two.

3) Understand the prices of various goods in the store.

Knowing the above three aspects, you can basically have a general understanding of the local hardware market. Speaking of purchasing and stocking,

If you can, ask more experienced people in the industry.

Second, the store location

When you first enter, it is more appropriate to choose a crowded community, especially some newly built communities. The amount of hardware used in these places is slightly larger.

As a professional hardware seller, the store must be clean and tidy, and the goods should be placed neatly. It doesn't matter much how you decorate it. A very attractive layout can be made at a small cost.

3. Inventory and management strategy

Don't be aggressive in buying goods, just bring in all the goods you think can be sold at once. This will bring you great risks. Unstable markets and unstable materials will affect your final sales.

At first, you can buy some of the most commonly used local goods. The principle is to buy less and complete, often purchase goods and combine them in various ways. You can go to the local wholesale market or online linkage hardware wholesale network to order.

The requirements will be higher, increasing business risks. If you know friends who work in the factory, or if you work directly in the factory, there will be no problem in purchasing goods. There is also online ordering, and online wholesale is provided by Linked Hardware Wholesale Network. This time, members get a 50% discount.

Maintain and expand the sales network

Local small decoration teams, decoration companies and hardware repair shops can all be used as long-term cooperative sales networks. Of course, you can also do e-commerce. For example, Zhejiang Linkage Tool Supply Chain Co., Ltd. built its own hardware mall: Linkage Hardware Wholesale Network, which provides online orders.

Do a good job of after-sales service

Good after-sales service determines whether customers can decide whether your store can be opened for a long time. Large orders and small orders should be treated with the same enthusiasm. When the customer is satisfied with your service, he will unconsciously promote your shop for you. This effect is the best. And this.

PS: Matters needing attention in daily operation of opening a hardware store

There are many kinds of hardware products, so they must be strictly classified and placed according to the nature of the products. The decoration style of the whole shop is bright and concise. Only in this way can it help to enhance the overall image of the store, thus promoting consumers' desire to buy. Linkage hardware wholesale network reminds: we should also pay attention to several points in the daily business process.

First, investors must be very rational and cautious when choosing the location of the store. According to the principle of determining the location of target customers, the location and scale of business premises are reasonably determined. The location of opening a store is an important factor to determine the cost of opening a store and whether it can gather customers.

Second, operators must accurately and quickly grasp the targeted market target customers. According to the individual needs of target customers, different service methods are adopted for individual consumption and batch consumption, and the individual needs of consumers can only open a lock like a key.

Third, operators must be able to use various service skills very skillfully and flexibly. Appropriate use of thoughtful service and self-service, pre-sale, in-sale and after-sale services to develop services, clever use of goods on-site display, clean, plump and convenient skills to attract consumers.

Fourth, operators should know the income level, consumption habits and consumption time of consumer groups in detail. According to the economic ability and consumption preference of target customers, the main commodities, main commodities and the management structure of main commodities are reasonably determined.

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