The Development Prospect of Industrial Real Estate in China —— Diversified Development Mode of Housing Enterprises

The macro-environment of industrial real estate development is good, and the policy regulation of residential market and the diversified development trend of real estate industry provide broad opportunities for the development of industrial real estate. The future development of industrial real estate needs to grasp the operation concept and mode, and develop the construction of industrial parks by innovative means.

There are many types of industrial real estate operations, including traditional industrial workshop rental parks, new creative industrial bases, headquarters parks and so on. The industrial orientation, investment target and operation mode of different parks are quite different. How to correctly understand all kinds of operation modes and reasonably cut into investment and development is very important.

The development and operation of industrial real estate not only needs the support of financial channels, but also has close ties with regional economic development, industrial structure, human resources, logistics support and regional policies. At present, some newly-built industrial parks in China have encountered bottlenecks in attracting investment, which has a lot to do with the unclear positioning of the previous planning.

When the price of industrial land in first-tier cities soared, many multinational companies moved their production and R&D bases to second-tier cities with relatively perfect facilities, sufficient talent reserves and low costs. Logistics enterprises will choose coastal cities closer to the port. These market demands provide a direction for the location planning of industrial real estate investment. At present, the emerging creative real estate is full of vitality in China, and sunrise enterprises mainly engaged in online games, animation and advertising design are developing rapidly. Compared with the United States, Japan and South Korea, Chinese mainland's creative industry is in its infancy, and the prospect of creative real estate is worth looking forward to.

Generally speaking, the development prospect of industrial real estate is bright. In a good macro environment, accurately grasping the operating concept and mode of industrial real estate is the premise of successful investment in industrial real estate. The synchronization of product positioning, planning, planning and investment promotion is the key to operation. Learning from the experience of international industrial real estate operation, understanding the professional comprehensive services and operating the park like a city will provide strong support for the successful investment and operation of industrial real estate. With the rise of 20 12 commercial real estate and industrial real estate, it may be predicted that the regulation of the property market will continue to deepen. At present, domestic well-known real estate developers such as Shenzhen Overseas Chinese Town, Dalian Haichang and Foshan Country Garden. , have entered the commercial real estate development in the form of individuals or alliances, resulting in a hot situation of commercial real estate investment. Various development zones and industrial parks have been built all over the country.

Diversified and innovative development mode of real estate, front-line developers have reached a consensus on changing the traditional development mode of real estate, and have turned their eyes from residential to commercial real estate and industrial real estate. Vanke, COFCO, Poly, China Shipping and many other domestic first-line development enterprises have announced their own commercial real estate development strategies, and the proportion of commercial real estate development in the future will account for 20%-30% of their overall development investment.

With the gradual deepening of real estate regulation and control policies, the capital chain of real estate enterprises is strictly controlled, and the previous development model is challenged. As Mao Daqing, vice president of Vanke, said, the future real estate industry can't stand the development with one foot on the brakes and one foot on the accelerator.

It is very mature for real estate developers to find a new model for the development of real estate industry. Exploring the field of real estate management, diversification has become an important feature of the real estate industry today. Combining the two modes of development, sales and investment, one is equivalence and the other is diversification, which is mainly manifested in the transformation of housing. Low-risk formats such as pension real estate and urban comprehensive operation have become new choices for the development of innovative real estate.

Innovation is still the driving force of enterprise development. In the field of real estate, there is a great demand in emerging markets. At present, developers turn to the new field of commercial real estate, not only to discover the future value, but also to be good at studying and discovering the future of real estate, which is more effective for innovating the development model of real estate.

The move of developers to tourism real estate is not only the need to innovate the real estate development model, but also the need to adapt to the current tourism environment in Wuhan, and then strengthen the improvement of Wuhan's urban functions. In the new real estate situation, it is a trend to develop diversified models.

At the 20 1 1 Central Economic Work Conference, a striking thing was that as an important part of industrial structure optimization, the order of "developing strategic emerging industries, transforming and upgrading traditional industries and developing service industries" changed, and the strategic emerging industries that had been ranked at the bottom in the past ranked first for the first time. This means that the weight of cultivating and developing strategic emerging industries in the upgrading of industrial structure has increased significantly, and at the same time, the optimization, adjustment and upgrading of industrial structure with this as an important content will receive more policy support in the future.

This is undoubtedly a major positive for the development of industrial real estate. Compared with the housing market forced by policies, the keynote of the Central Economic Work Conference is an important booster for industrial real estate to further move towards a rational, professional, mature and prosperous stage.

Since the reform and opening up, industrial real estate has experienced two stages of exploration and explosive development, and has now entered a new stage of comprehensive innovation. On the basis of the construction of individual enterprises and government-led industrial parks, various innovative cooperation modes between government and enterprises have gradually emerged.

(The above answers were published on 20 13-05-02. Please refer to the actual situation for the current purchase policy. )

Click to view more real estate information.