How to break through the growth fatigue of home appliance industry?

The demand for home appliances is still very strong. Compared with previous years, the real estate market is relatively depressed by the policy, and the purchase of new home appliances has decreased. However, household appliances have a long service life and new products are increasing. So overall, the total demand for household appliances increased slightly.

In the view of some home appliance brand enterprises, due to the decentralization of traffic, their sales channels have not kept up with the pace of the mobile Internet era, so they feel that the market is weak and even sales have fallen sharply.

China's home appliance industry has the highest degree of marketization, the most mature marketing model, and of course it relies most on the traditional marketing model. As we all know, the new retail model is constantly updated and iterated, and the traffic is neutralized. If home appliance brand enterprises still follow the old rules, can't keep up with the times, don't change their thinking as soon as possible, and don't introduce new models, life will become more and more difficult.