Please teach: the definition of new products

Please teach: the definition of new products

New products: refers to the use of new technological principles, new design ideas developed, produced by the new products, or in the structure, materials, processes, etc. than the original product in one aspect of the product has been significantly improved, so as to significantly improve the effectiveness of the product or expand the use of the product function. From the marketing point of view, all enterprises to provide the market in the past have not produced products are called new products. Specifically, as long as any part of the overall concept of the product change or innovation, and to bring new benefits to consumers, new satisfaction of the product, can be considered a new product.

The definition of a new product can be made from three perspectives: enterprise, market and technology. For enterprises, the first production and sales of products are called new products; for the market is not, only the first appearance of the product is called new products; from the technical point of view, in the principle of the product, the structure, function and form of the product has changed the product is called new products. The new product of marketing science includes the components of the previous three, but pay more attention to the consumer's feelings and recognition, it is defined from the perspective of the overall concept of the product. Where any part of the product holistic concept of innovation, improvement, can give consumers a certain new feeling, satisfaction and benefits of the relatively new or absolutely new products, are called new products.

New products refers to the use of new technology principles, new design ideas developed, produced by the new products, or in the structure, materials, technology and other aspects of the original product than the product has improved significantly, thereby significantly improving the effectiveness of the product or expanding the use of functional products. Including both *** relevant departments recognized and within the validity period of the new products, but also includes the enterprise's own research and development, without *** relevant departments recognized within one year from the date of production of new products. It is used to reflect the output of science and technology and its direct contribution to economic growth.

Reference:

baike.baidu/view/ 191189

The concept of product

Product refers to the enterprise to provide to the market, can satisfy the consumer (or with delay) some kind of needs or desires of any tangible goods and intangible services. Including physical objects, services, places, thoughts, ideas, planning and so on.

What is the significance of research and development of new products

New products in marketing, not purely technical point of view to understand the invention. It is generally believed that all enterprises to the market to provide customers with new satisfaction, new benefits of the product, while the enterprise has not produced the product, that is, new products. New products include newly invented products, replacement products, improved products, new brand products (imitation of new products), repositioning products, etc.. The essence of enterprise new product development is to plan, organize, develop and launch new products with different connotations and extensions, which can be the improvement of existing products or brand new products.　Today's times, the only constant thing is change, innovation is the life of the enterprise, innovation has become the main theme of the development of the times. For enterprises, the development of new products has a very important strategic significance, it is an important pillar of the survival and development of enterprises.　First, the intensification of market competition forces enterprises to continuously develop new products. The market competitiveness of enterprises is often reflected in the degree of its products to meet consumer demand and its leadership. Especially in the modern market competition between enterprises is becoming increasingly fierce, enterprises want to maintain a competitive advantage in the market, only continuous innovation, the development of new products. On the contrary, it is not only difficult to develop new markets, and will lose the existing market. Therefore, enterprises must pay attention to scientific research investment, pay attention to the development of new products, new products to occupy the market, consolidate the market, and constantly improve the market competitiveness of enterprises.　Second, the product life cycle theory requires enterprises to continuously develop new products. Product sales in the market and its profitability will change with the passage of time. Product life cycle theory tells us that any product, no matter how well it sells when it is put into the market, will one day be out of the market, replaced by better new products. If an enterprise can continuously develop new products, it can utilize the new products to capture the market when the original products are out of the market. A successful enterprise and the wisdom of the operators, should seize the opportunity to develop new products.　Third, the changing needs of consumers need to develop new products. Consumer market demand has unlimited expansion kit sex, that is to say, people's demand is endless, never stay at a level. With the development of social and economic and consumer income, the demand for goods and services will continue to move forward. Consumers of a demand is satisfied, and will produce new demand, back and forth, to infinity. Adapt to the changes in market demand requires enterprises to develop new products, open up new markets.　Fourth, the development of science and technology to promote the continuous development of new products. Science and technology is the first productive force, is a great force affecting the future and destiny of mankind. Science and technology, once closely integrated with production, will have a significant impact on all sectors of the national economy, accompanied by the emergence of new industries, traditional industries were transformed and backward industries were eliminated, so that enterprises face new opportunities and challenges. This is due to the rapid development of science and technology, new product development cycle is greatly shortened, product replacement accelerated, thus driving the enterprise to constantly look for new sources of science and technology and new technology, to develop more to meet the market needs of new products.　Fifth, the development of new products is conducive to improving the quality of cadres, enhance the technological content of enterprises and brand image. In the development and application of new technologies, new materials, new processes, organizational structures and management processes are also synchronized to optimize the management cadres and technical staff in the new product development process, the ability and level of forging and improve. An enterprise with an efficient management system, many high-tech products and a strong R & D team, its market image and brand value also naturally rise, and admired by peers.　Sixth, the development of new products, in line with the national energy-saving efficient and environmentally friendly economic policy. Successful development of new products, not only can directly get *** financial support, but also enjoy the tax relief policy. Have the number of new products, but also the enterprise declaration of scientific and technological progress awards, high-tech enterprises and national technology center of the basic conditions.　In summary, the development of new products is not only conducive to the growth, progress and competitiveness of the enterprise can be improved, but also make the enterprise and the social and natural environment of the adaptability greatly improved, therefore, in order to make the enterprise to become a "hundred years old", we must fully grasp the opportunity to develop new products.

What does it mean to develop new products?

Your question should be: the explanation of the term new product development, for you, please refer to!

1: new product development refers to a series of decision-making process from the research and selection of products to adapt to market needs starting with product design, process manufacturing design, until put into normal production.

2:

The main classification folding editorial

In order to facilitate the analysis and study of new products, can be categorized from a number of perspectives.

1. According to the new product innovation program classification folding

① brand new new products. It refers to the use of completely new technologies and principles of production out of the product.

② Improvement of new products. Refers to the technology and principles of the original product on the basis of the corresponding improvement technology, so that the appearance of the new product, the effectiveness of some progress.

③ replacement of new products. The use of new technologies, new structures, new methods or new materials in the original technology on the basis of a major breakthrough in new products.

2. According to the characteristics of the location of the new product classification :

① regional or enterprise new products. Refers to other regions or enterprises in the country has been produced but the region or the enterprise for the first time the production and sale of products.

② new domestic products. Refers to the trial has been successful in foreign countries, but the domestic production and sales of products is still the first time.

③ international new products. Refers to the world's first successful development and put into production and sales of products.

3. According to the development of new products categorized by folding

① technology introduction of new products. Is the direct introduction of the market has a mature technology manufacturing products, so that you can avoid the difficulties of their own development capacity is weak.

②Independent development of new products. It refers to the user needs from the product function, to explore to meet the functional requirements of the principle and structure, combined with new technologies, new materials, the research of independent development and manufacture of products.

③ Mixed development of products. Refers to the development of new products in the process, both the direct introduction of the part, but also the independent development of the part, the two organic combination of new products manufactured together.

What is a new product?

The new product refers to a certain territory, the first production and sales, in principle, use, efficiency, structure, materials, technical indicators and other aspects or several aspects than the old product has significant improvements, improvements or original products. New products should have more than one of the following characteristics: 1, with a new principle, concept or design; 2, the use of new materials, so that the effectiveness of the product has a substantial increase; 3, the structure of the product has been significantly improved; 4, to expand the scope of application of the product.

The significance of new product development

The success of new product development is directly related to the long-term development of enterprises. The core of design management is new product development, therefore. Enterprises should have excellent design management. Make new products successfully marketed and loved by consumers. This not only brings profit to the enterprise. Can also consolidate the good image of the enterprise in the market. Marketing refers to the concept of new products is not understood from a purely technical point of view, not necessarily all refer to new inventions, the content is much broader. From the perspective of marketing, all enterprises to the market to provide customers with new satisfaction, new benefits of the product, that is, regarded as a new product, broadly speaking, including the following categories: newly invented products, replacement products, improved products, new brand products (imitation of new products), repositioning products, cost reduction products. The essence of enterprise new product development is to introduce new products with different connotations and extensions. For most enterprises, it is to improve the existing products rather than to create brand new products.　　Innovation is the life of an enterprise. If an enterprise is not committed to developing new products, it is in danger of being eliminated from the competition. Efforts to develop new products for the survival and development of enterprises is of great significance.　　The intensification of market competition forces enterprises to continuously develop new products. The market competitiveness of enterprises is often reflected in the degree of its products to meet the needs of consumers and their leadership. Especially in the modern market competition between enterprises is increasingly fierce, enterprises want to maintain a competitive advantage in the market, only continuous innovation, the development of new products. On the contrary, it is not only difficult to develop new markets, and will lose the existing market. Therefore, enterprises must pay attention to scientific research investment, pay attention to the development of new products, new products to occupy the market, consolidate the market, and constantly improve the market competitiveness of enterprises.　　Product life cycle theory requires enterprises to develop new products continuously. The sales of products in the market and their profitability will change with the passage of time. The law of this change is just like the life course of human beings and other living things, from birth, growth to maturity, and will eventually go to the decline. The process from the time a product enters the market until it is eliminated is known in marketing as the product's market life cycle. Product life cycle theory tells us that no matter how well any product sells when it is put into the market, it will be out of the market one day and be replaced by a new and better product. If an enterprise can continuously develop new products, it can utilize the new products to capture the market when the original products are out of the market. It is worth noting that in the era of knowledge-based economy, new technologies are transformed into new products at an accelerated rate, the market life of products is getting shorter and shorter, and the key to the survival and development of enterprises lies in the continuous creation of new products and the transformation of old products. Creating convulsions is the only way to make enterprises stay young forever.　　Changes in consumer demand require the continuous development of new products. Consumer market demand has unlimited expansion kit, that is to say, people's demand is endless, never stay at a level. With the development of social and economic and consumer income, the demand for goods and services will continue to move forward. Consumers of a demand is satisfied, and will produce new demand, back and forth, to infinity. Adapt to changes in market demand requires enterprises to develop new products, open up new markets.　　The development of science and technology to promote the continuous development of new products. Science and technology is the first productive force, is a great force affecting the future and destiny of mankind. Science and technology, once closely integrated with production, will have a significant impact on all sectors of the national economy, accompanied by the emergence of new industries, traditional industries were transformed and backward industries were eliminated, so that enterprises face new opportunities and challenges. This is due to the rapid development of science and technology, new product development cycle is greatly shortened, product replacement accelerated, thus driving the enterprise to constantly look for new sources of science and technology and new technology patents, to develop more to meet the market needs of new products.

The concept of the product

1, "product concept" is the enterprise wants to inject into the customer's mind about the product of a subjective idea, which is expressed in the language of the consumer's product ideas. Generally expressed in words or pictures to describe the product concept, usually a complete product concept consists of four parts: ① consumer insight: from the consumer's point of view of the relevant issues of concern to their hearts; ② benefit commitment: explain what benefits the product can provide for consumers; ③ support points: explain what features of the product is how to solve the problems raised in the consumer insight; ④ summary: a generalized language (preferably in a sentence) will be language (preferably a sentence) that expresses the essence of the above three points. The product concept requires that the introduction of the product to the consumer is clear enough and attractive enough to the consumer! 2. The narrow concept of product: the item being produced; the broad concept of product: the carrier that can satisfy people's needs. The product of the "whole concept" - people to the market to provide consumers or users to meet certain needs of any tangible goods and intangible services. Social needs are constantly changing, therefore, the variety, specifications, styles of products will change accordingly. The continuous emergence of new products, product quality continues to improve, the number of products continues to increase, is a significant feature of the economic development of modern society.3, the overall concept of the product since the 1990s, Philip Kotler and other scholars tend to use the five levels of the overall concept of the product, that five levels of expression can be more profound, more accurate expression of the meaning of the overall concept of the product. The overall product concept requires marketers to take into account the five levels that provide customer value when planning their market offerings. The five basic levels of the overall product concept are: (1) core product. The core product is the basic utility or benefit of the product offered to the customer. Fundamentally, every product is essentially a service provided to solve a problem. Therefore, any product that a marketer sells to a customer must have a basic utility or benefit that responds to the customer's core needs. (2) Formal products. Formal product refers to the form in which the core product is realized. There are five characteristics, namely, quality, style, features, trademarks and packaging. Even pure services have similar formal characteristics. (3) Expected product. Desired product is a set of attributes and conditions closely related to the product that the buyer expects to receive when purchasing the product. (4) Extended products. Extended product refers to the customer to buy the form of products and expectations of the product comes with the sum of various benefits, including product specifications, warranty, installation, maintenance, delivery, technical training and so on. The success of many enterprises at home and abroad, to a certain extent, should be attributed to their better understanding of the service in the overall concept of the product occupies an important position. (5) Potential products. A potential product is a product that may develop into a potential state of a future final product, including all additional products of an existing product. Potential products point out the possible evolution of existing products and prospects.

The significance of new product development

I think it should include the following aspects: 1, through the development of new products can better meet the needs of society; 2, through the development of new products can enhance the competitiveness of enterprises; 3, the development of new products is conducive to the long-term sustainable development of enterprises. Do you think again?

The meaning of new products in operations management

Product marketing sales and management! You can go to see the Xiamen Chuangdao Enterprise Management Consulting Center's operations management file!