What are the characteristics of banner advertisements?

1. Economy. Compared with other traditional advertising media, the cost of banner advertising is extremely low, so it is very competitive in price.

2. Interaction. Compared with traditional media, the biggest advantage of banner advertising is interactivity. Through the interactive interface, advertisers can easily submit application forms online by means of words, images and sounds. , seek advice or services from the manufacturer, or put forward your own opinions and requirements to the manufacturer. Manufacturers can also receive information in a short time and make positive feedback in time according to customers' requirements and suggestions.

3. Real-time. In traditional media, it is difficult to make changes after the advertisement is released; Banner ads can be replaced at any time, with little cost and no waste. Advertisers can adjust prices and commodity information at any time within 24 hours.

4. extensiveness. At present, the target audience of banner advertisement on the Internet is 1 nearly1100 million Internet users in 86 countries, and this customer base is growing at the rate of 10% per month. In addition, banner advertisements are rich in information content, and the information carrying capacity of a site can greatly exceed all printed publicity materials of enterprises. It has a wide spread and is not limited by time and region, which is unmatched by other propaganda media.

5. initiative. Active selection is a remarkable feature of banner advertisements. The reading of banner advertisements depends on the wishes of the visitors, and there is absolutely no need to click on the web pages you have seen or product advertisements that you are not interested in. Initiative also improve that accuracy of statistical analysis.

6. Easy to be counted. Banner ads have great statistical advantages. At present, the network server has the setting of log access recording software. Advertisers can obtain the detailed visit records of visitors at any time through these software, and can monitor the effect of advertising at any time and adjust marketing strategies. Advertising service providers can also use these statistical data for business analysis and determine the charging standards.