Four Models of Traditional Enterprises' Transformation to New Media Platform

Four modes of transformation from traditional enterprises to new media platforms: competitiveness enhancement, organizational fission, business model innovation and ecological remodeling.

From the perspective of business practice, the reason why most enterprises fail in transformation is that they rely too much on the improvement of the competitiveness of products and channels in the early stage, that is, they hope to complete the transformation through the "competitiveness improvement strategy". After finding that the effect has not been achieved, start "new mode", "tissue fission" or "ecological remodeling" in turn.

However, the innovation speed of mobile Internet can't wait for the slow and sluggish long-term experiment of traditional enterprises, which makes a large number of traditional enterprises begin to shrink or even decline in value during the transformation.

A forward-looking strategic transformation path needs to take ecological transformation as the top-level design when it just smells the crisis, actively explore new models in profit model, actively promote organizational fission in organizational resource allocation model, and enhance the competitiveness of products and channels. Otherwise, it is not enough to complete the extremely dangerous strategic transformation.