Traditional Culture Encyclopedia - Traditional stories - What should I pay attention to if I want to make a creative product development plan?
What should I pay attention to if I want to make a creative product development plan?
Wenchuang design not only pursues modeling and aesthetic feeling, but also needs designers to instill the energy of stories into products through their own cognition, so that consumers will be moved. If they are left alone, Wenchuang products can easily become cheap products.
When designing cultural and creative products, you can't design them without ink in your stomach. Wenchuang design pursues not only modeling and aesthetic feeling, but also a story behind it.
Designers need to instill the energy of stories into products through their own cognition, so that consumers will be moved. If they are left alone, Wenchuang products can easily become cheap products. For example, if you cooperate with a museum to develop products, you must tell the history and story of the museum. If you cooperate with an art gallery, you must convey the artist's aesthetic concept. These designed products must have a product description card to tell consumers where the product comes from, and consumers will be willing to spend money to buy it after seeing the scenic spots or exhibitions. In this sense, what consumers buy is not just a commodity, but a story.
Wenchuang product design is divided into two categories: one is cultural and creative life, such as daily handicrafts and creative goods operated by brands; The other category is cultural and creative products with obvious territorial nature, such as products developed in cooperation with museums, art galleries and scenic spots. Either way, the value of design lies in creating artistry beyond the value of the object itself through creativity.
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