The king of snacks is emerging! What makes skewers so sought after by many restaurant owners?

Since the beginning of 2018, skewers have been tumbling on the tip of the wave in the snack food world.

It's no exaggeration to say that skewers are one of the most ferocious street snacks in recent memory. The reason for this is that skewers are effective for a long period of time, allowing them to compete with regular food at the wrong place, and also to win by traffic when they are hanging out.

Compared to hot pot, consumers show more tolerance to the skewer flavor, only taste evaluation, which makes the skewer flavor options, eating style has more room for innovation.

And the location of the skewers on the site requirements are not high, generally only need to choose near the place of high traffic, the store does not have to be very large, diners can choose to dine and or takeaway.

Skewers of this product is more of a test is the operator's business sense, small investment costs, high per capita output per month, the ultra-short payback period makes operators flock to, but the war also countless deaths, the skewer is actually a business how?

01

Skewers, the development of popular chain franchises from street food

The first Euphrosyne skewers opened in 2018, the store selected in the location of a very strong flow of people, the customers far away from the past can smell the material oil incense, this 15 square meters of fried skewers store, the day The 15-square-meter fried skewer shop, on the same day, recorded a very high sales volume for the month.

From the school days, skewers are an indispensable snack for every child, and may be the delicious street vendors on the cart, which originated from life and memory, so diners have a certain recognition of it.

The process of making skewers is very simple, put the pre-marinated skewers on the teppanyaki grill, according to the requirements of the diners, the right amount of sprinkled with secret seasoning, now choose to eat. The Yupo string of 10 yuan 30 strings, once eaten down as long as twenty or thirty, the audience generally acceptable, wandering, after school to choose a good, grilled, and directly packaged away.

Zhou Zhitao, founder of the Euphorbia skewer, started the business with the initial idea: "I want to bring a healthy, convenient and delicious barbecue food experience for the young people."

Therefore, the founder Zhou Zhitao hopes to strengthen the management of the chain stores through the chain of franchises, to break the inherent impression of diners on the skewers dirty and poor, so that the good brand to take root.

To skewer want to do a good job of branding from the brand management, only the brand image is established, the product is good, customers naturally see want to buy.

In terms of product, euphoria string after the "big data" survey selected the most popular iron plate series, hot pot series of more than 20 varieties, in the principle of efficiency selected categories can allow users to reduce the waiting time, improve the user experience.

02

Low cost, high profit, easy to copy

According to the China Food and Beverage Report 2019, because of the advantages of having a young audience, low per capita consumption, and a variety of choices, skewers developed at a high speed in 2018, and in the number of hot pot stores in the country The proportion reached 13.5%, and the main reason why the development of skewers can be so rapid is that it is low cost, high profit and easy to copy.

Observe the dining situation of major universities will find that every meal time the most lively is not hot pot store, but the skewer store. Because the campus as the axis of the business group characteristics are in line with the skewer audience qualities: young audience, low per capita consumption, a variety of choices.

In contrast, in personnel management, food consumption, processing and other aspects of the skewers than hot pot easier to copy the advantages.

An ordinary bamboo skewer, skewered on a wealth of ingredients, coupled with the chef's heart carving, presenting a new flavor of food.

An interested party who wants to join the euphorbia skewer asked founder Zhou Zhitao:

" The unit price is so low, that the operator can not earn much money per month, right? "

Zhou Zhitao said with certainty:

"Although the price is not high, but the profit is not very high, the skewers rely on the volume to win. A single store of about 15 square meters, the monthly turnover is usually 130,000 to 150,000."

For example, "for fragrant skewers" was founded in 2017, and then began to conquer the country, and now has opened more than two hundred chain stores without saying a word.

Yes! The wind mouth of the skewer has been up, the future potential is bound to be considerable.

03

High efficiency from the mature supply chain

Now go out to eat, the most worried about is the queue, want to eat some snacks, queuing for 2 hours to eat for 20 minutes, affecting the food experience. So a lot of spicy hot pot, spicy hot pot, hot pot store and even some Chinese food store, whether it is a single store or a chain store, catering bosses prefer to unify the processing of ingredients.

04

Competition for the head brand of the skewer, 2 points to decide the winner

The China Catering Report 2019 predicts that this year, the skewer will continue to maintain a high rate of growth, expanding the market lead. According to the estimate of the total hot pot market, skewers will become another "100 billion category" in 2020.

Although the market size will be more than 100 billion, but now there is still no real significance of the head of the brand, the skewer market is still a blue ocean, which is the main reason why the Euphorbia skewer choose to bet on the skewer.

01 hard product power, break through the homogenization of competition

Skewers of small differences in the ingredients, taste is relatively fixed, so that the threshold of this category is very low. While the market scale is expanding, the trend of homogenized competition is becoming more and more obvious.

Yi brother string in order to cope with the problem of homogenization, constantly trying new series, under the premise of guaranteeing the taste, try a new direction, such as the iron plate series, cold pot, hot pot series.

02 The current market is more chaotic, skewers suitable for franchise management

The market is much more than 2, 3 months on the death of the skewer franchisee, many people question why it is so hot, but opened over 3 months?

In fact, many skewer store closure is not because of the product and flavor, but fell in the chain of franchise irregularities.

Because the skewer itself is suitable for joining the category, for example: the popular Steel Pipe Factory five districts Xiaoshun liver skewer is based on the franchise model, Euphoria string before the creation of the product is also determined to do the franchise model.

Franchisee qualification audit, store decoration standards, service standards, product standards development and so on for unified management. Many companies because they do not do these aspects of the preparatory work in a hurry to join, the results will certainly be a mess, and ultimately adhere to but 3 months.

05

The scattered poor can not escape the fate of the "shuffled"

Focus on the system construction in order to win the competition

These are the main reasons why we need to focus on the system construction.

A product growth needs to go through four stages:

1. Starting from zero in the early days of the jungle;

2. Establishment of a standardized system system period;

3. Strengthening of the internal management of the normative period;

4. Establishment of the brand of the cultural period.

So the euphoria skewer 2019 will be in more cities across the country to choose quality city partners, *** with the development of euphoria skewer brand, so that more people get a healthy, convenient, delicious barbecue food experience.

Skewers category in the last year's rapid development, the future will enter a period of stability, the various brands continue to trial and error precipitation, and gradually divided into "echelon", skewers industry will be more and more standardized.

Focus on the system construction of the business or will win from the competition, scattered poor people can not escape the fate of the "shuffle".

Zhou Zhitao, the founder of the company, hoped that the Euphoria string can always be stable forward, for this reason, he has been for the brand mode of meticulous polishing, so that the Euphoria string in the hundreds of billions of dollars in the market to find their own position.

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