What is the direct sales model

"Direct selling mode" is an efficient way of marketing by eliminating intermediaries, reducing the cost of product distribution, and meeting the need to maximize customer benefits. In short, it is a sales model that reduces intermediate links and sales costs by selling goods directly to customers without intermediaries. In the non-direct marketing approach, there are two sales forces, the first is the manufacturer selling to the distributor and the second is the distributor selling to the customer.

Direct sales is a marketing tool in which products are not distributed through traditional public sales channels such as various shopping malls, supermarkets, etc., but directly by the manufacturer or distributor who organizes the sale of the product.

Direct marketing is actually one of the oldest ways of selling goods. The first thing that people learned to do after exchanging goods back in ancient times was direct selling. We call all forms of sales that do not go through the wholesale process but are retailed directly to the consumer, including television sales, mail order, automated delivery machines, catalog sales, door-to-door sales, and so on.

Direct selling is the industry of copying, direct selling is the industry of doing.

Direct selling does not include the business model of pulling people

According to the understanding of modern economic theory

Direct selling is actually a form of business that transfers part of the profits of the product from the agents, distributors, advertisers to the direct sellers. Direct selling can effectively realize the shortening of the channel, close to the customer, the product quickly to the hands of customers, speed up the capital operation. Direct marketing is also better at the same time the customer's views, needs and rapid feedback back to the enterprise, help the enterprise strategy adjustment and tactical conversion. Therefore, it is not surprising that direct marketing can quickly rise to become the newest modern marketing.