What are the advantages and disadvantages of live broadcast in the country of origin compared with live broadcast in the live room?

Compared with the live broadcast in the live broadcast room, the live broadcast of the country of origin has the advantage that the audience can watch the goods of the country of origin at zero distance through the mobile phone screen, which is true and intuitive; The real-time feedback from the audience will make the goods look more real than pure pictures and short videos, thus reducing the trust cost.

The disadvantage is that if the online population is large and active, it is more difficult for the anchor to take into account everyone's requirements. Some anchors use recording and broadcasting in order to save time, which gives people a very bad experience; However, some anchors are infectious, and the group effect between live broadcasts is very strong. It is easy for consumers to spend impulsively and buy back many products that they are not suitable for, resulting in a high return rate.

Fans who are dissatisfied after receiving the goods will bring rhythm and spread negative energy in the comments. In the face of this unexpected situation, it is a great test for the anchor's ability to improvise on the spot.

Extended data:

The unique "experience" of the live broadcast in the country of origin has caused netizens to pull weeds one after another.

On April 28th, in Shi Cun, Duzhenwan Town, Xie Haihong, the deputy county magistrate "started broadcasting" to "bring goods" for Changyang honey. The live broadcast of "Hand in Hand Action" was jointly sponsored by China Foundation for Poverty Alleviation, Provincial Poverty Alleviation Office, Provincial Network Information Office and Tencent News, and brought goods to poor counties and cities in Hubei through "food aid to Hubei".

During the live broadcast, Xie Haihong, the host of Rongxian Media Center, and the person in charge of the local honey cooperative talked about the field environment and breeding background of the breeding base, exchanged honey picking skills with the president of the county beekeeping association, showed the process of shaking honey, and tested honey with relevant experts, showing the beauty of honey.

Xie Haihong, the network celebrity anchor, personally soaked, drank and tasted honey, and introduced the historical background, breeding environment and edible efficacy of Changyang honey. The novel live broadcast mode and the original ecological natural beauty triggered a hot discussion among netizens.

In the live broadcast, although it was raining heavily, it did not dampen everyone's enthusiasm for helping agriculture. In the 90 minutes when everyone was trying to "drink", the number of live broadcasts exceeded 944,000.