What is the future development trend of theme hotel

Because star hotels are expensive, for ordinary people, small and medium-sized business people, economy hotels are the best choice, but the supply is broken, thus economy hotels were brilliant at that time. But since 2014, the middle class or the entire national consumption ability has been greatly improved; self-driving, self-help travel, family travel, leisure travel market is gradually exploding, today's economy hotel, has gradually not pure as in the past, 70% - 80% is business people, leisure travel demand is gradually supplementing the market. At the same time, the Internet era consumers have more personality, their choice of products is more segmented than before. This is the economic hotel now encountered the problem, can not say that China's economic hotels have no hope, but it is now in a very normal shift period, its products need to be more subdivided, the content of the service needs to be more upgraded, in the construction of customer value, more through the construction of the self, cross-border cooperation, to give the user a more diversified experience.

Shadow Nest Hotel, the movie + social elements of the two wind mouth to give the hotel more diversified entertainment experience and differentiated functional characteristics. On the one hand, the hotel, as a necessity, still takes the hotel business as the main body, grafting the movie into the hotel, to enhance the stay experience of the guests, resting at the same time can enjoy the big screen movie and shocking audio-visual effects, to enhance the hotel's unit price and occupancy rate. On the other hand, because of the high vacancy rate of the hotel during the day, the daytime stage can be operated as a private theater as the main body. Specifically, it is the mode of opening a bell room. Young people, watch a movie, take a break, or even sing, 3-4 hours, time matters. Such a room, according to 24 hours to calculate, the clock room during the day can be sold 2-3 times, the night as a guest room to rest, a day of gross income in 300-400. compared with the previous single occupancy mode, turnover can be increased by about 70%.

Operating a hotel, the social element is a vertical segmentation direction that owners should consider more. Can not single according to the traditional hotel model to a single operation, but to continue to self-innovation, cross-border combinations, to enhance the guest's stay experience. Thus enhancing the hotel's competitiveness and revenue capacity.