The founder of Xtep

1970, Ding was born in a Huimin town called Chen Dai in Jinjiang, Fujian. Ding has two sisters and a younger brother. My father drives a tractor in the village all the year round, and the hardships of life make Ding take on the responsibility of his eldest son. When I was 8 years old, I sold fried dough sticks barefoot in Running Broker, and when I was 9 years old, I sold popsicles in a heavy ice bucket under the scorching sun. Until 17 years old, Ding told his father that he would leave school to start a business.

Xtep International Holding Group was established in 2002, and its 26 years of experience in sporting goods industry has created Xtep's "unusual feeling". He is currently Chairman and CEO of Xtep International Holding Group, member of the 11th CPPCC of Fujian Province, member of the 11th All-China Youth Federation, member of the Marathon Committee of China Athletics Association, president of Quanzhou Youth Friendship Association and vice president of China Garment Association.

Extended data:

Xtep 20 12 annual report shows that up to 20 12 12 3 1, Xtep brand inventory decreased by 88.8 million yuan, but it still reached 580 million yuan. Recently, its announcement shows that after the order amount decreased by 15%-20% in the first quarter, Xtep 20 13 recorded a further decrease of about 20% in the third quarter. The situation is not optimistic.

Xtep Chief Financial Officer He Ruibo said that Xtep closed 80-100 stores last year and plans to close 100 -200 stores this year. ?

"For our employees, we feel that the company is trying to save face. In fact, we all know that the entire sports brand market is not good now, and everyone can understand it, but the company actually passed the inventory pressure on employees. " Ms. Yang, an employee, said that Xtep Guangzhou Branch issued sportswear to employees twice, saying that it was "work clothes" and forcibly deducted clothing expenses directly from employees' salaries.

Baidu Encyclopedia-Ding

Public trust. Com- 3.3 million employees in arrears? The evacuation of Xtep Guangzhou Company caused great controversy.