What is the difference between Baidu's network alliance promotion and mobile DSP promotion?

What is the difference between Baidu's network alliance promotion and mobile DSP promotion? There are many methods for online alliance orientation, such as KT. The simulation scenario is: you search for the word "doll" on Baidu, and on A website, Baidu bought an advertising space of A.

At this time, when you browse the website A, there will be an advertisement selling dolls in this advertising space, which is the result of competition from many businesses.

This is the network alliance ↑

What about DSP? Demand-side platform, popularly speaking, the network alliance is to grab the position, and DSP is to buy people.

Scene: You will have a lot of browsing and searching behaviors every day, focusing on digital, sports, tourism and so on.

So from the perspective of big data, you are a 25-30-year-old male with a bachelor's degree and a white-collar worker.

As a result, for example, an advertiser sells smart wearable devices. His target group is young men with certain purchasing power, and he can compete for "you".

If you win, the next time you visit website A, you will see an advertisement for wearing equipment.

Yeah, something like that.

The "crowd positioning" of DSP and Internet Alliance is similar.

Understandably, KT, RT, PT, etc. locate you through one or more actions.

DSP defines you through huge data calculation, and then locates you through advertising competition.

What is the difference between Baidu's online promotion and news source's promotion? Baidu online promotion takes a large number of third-party websites as the promotion platform, and helps you to target the target audience through crowd orientation, website orientation, theme orientation, geographical orientation and other orientation methods, and displays the promotion information of enterprises on various web pages browsed by the target audience in a rich style.

Advantages: high cost-effectiveness ratio, large flow and relative accuracy; Because there are various orientation methods and diverse materials, not only words, but also many alliance websites with wide coverage.

Disadvantages: easy to be brushed.

Suggestion:

1, the key promotion keywords must be accurate;

2, creative selling points, graphics and texts must be attractive;

3. According to the return on investment, analyze and summarize the quality alliance websites.

News source promotion is to release information by releasing news. You can contact the editors of major news sources for details. News has the characteristics of fast dissemination, great influence and high authenticity.

First of all, after the release of news source website, you can quickly refine the brand of products and create well-known and core product keywords through it, and peers can effectively target the target population and competitors through the market environment.

Planning activities. And many media can attract the attention of countless consumers through news source. Here, we can build a well-known brand in a short time and expand the influence of the brand in a short time.

What is the difference between EBO DSP platform and Baidu network alliance promotion?

It is a very important communication strategy in Baidu search engine marketing. Baidu Net Alliance is an alliance of 600,000 high-quality websites, and its member sites are rich in resources, including comprehensive portals and 25 websites.

Excellent representative sites of several industries; Baidu Net Alliance has advanced orientation technology. By analyzing the natural attributes (geography and gender), long-term interests and short-term specific behaviors (searching and browsing behaviors) of the target netizens,

Analysis can help business owners target the target population. When the target netizen browses the online alliance website, the promotion information of the business owner will be displayed to the netizen in a fixed, pasted and suspended form.

Relying on Baidu, the world's largest Chinese search engine, Baidu Online Alliance has developed into the most powerful online alliance system in China after years of careful operation. In China, network alliance is still a new format, and it still is.

In the initial stage, the network alliance is similar to Baidu. Including Google's adsense, sogou's sogou alliance and Yahoo's Yahoo publisher.

These alliances, such as Neork, do not publish promotional information themselves, but mainly rely on huge alliance websites to display promotional information to help business owners achieve marketing promotion goals.

For more questions, please go to the promotion client help channel:: yingxiao.baidu./support/editor/index.

For more information about baidu promotion, please visit:: e.baidu./

What is the difference between online alliance promotion and bidding promotion? You didn't ask clearly Online promotion is a form of promotion combining pictures and texts. It appears on Baidu's alliance website, and will promote people who have searched on Baidu search engine or entered your corporate website through Baidu search engine through bidding. I understand what you should say is that keyword promotion is just searching for keywords on Baidu search engine, presenting the form of pure text creativity, with titles and descriptions. Generally speaking, it is put in different forms and different places.

What are the advantages of Baidu online alliance promotion? Introduction from Baidu Encyclopedia:

Comprehensive coverage, comprehensive marketing

Coverage of massive resources in the whole network

Relying on its strong brand appeal and mature promotion mode, Baidu Online Alliance Promotion has developed into the largest online alliance system in China, with more than 9 billion exhibition opportunities, more than 600,000 cooperative websites and 400 million Baidu's own traffic every day, weaving a huge marketing promotion network for business owners, covering 95% of China netizens. [2]

In September of 20 13, with the online operation of Baidu Exchange Service (BES) based on RTB real-time bidding mode, NetAlliance was promoted as a preemptive access partner, which realized the large-scale introduction of RTB accurate audience traffic and met the surge in demand for more accurate, real-time and stylized traffic from NetAlliance promoters.

Mobile internet, wonderful coverage

By the end of 20 13 and 12, the number of mobile phone users in China has exceeded 500 million, and the number of mobile phone users in more than 25 provinces has exceeded10 million. The promotion of Baidu Internet Alliance has covered more than 654.38 billion mobile traffic, affected more than 250 million users, helped business owners to influence users all the time, formed the complementarity between mobile Internet access time and PC, and affected users' 24-hour fragmentation time.

Use the huge alliance resources, BES traffic access, and powerful network coverage capabilities across PCs, tablets, mobile phones and other multi-screen displays to promote network alliances, provide sufficient display resources for each business owner, and make the network a truly smooth, extensive and comprehensive promotion channel.

Search+Internet Alliance Integrated Marketing [1]?

If Baidu's search promotion is to let customers find you, then online alliance promotion is to help you find customers. In the increasingly fragmented behavior of netizens, netizens only spend part of their time searching for information, and more time reading information, soaking in forums, watching videos and listening to music. If netizens don't search or pay attention to you after searching, they will lose many opportunities.

Comprehensive coverage, comprehensive marketing

Create skills and find what you want.

Finding the right target audience is often the first step of marketing success. The promotion of Baidu Internet Alliance will turn the dream of "finding the right person" into reality. With years of technical accumulation and huge audience data resources, online alliance promotion analyzes the online behaviors of netizens such as browsing, searching, consulting and clicking, finds netizens with different demand characteristics, and implements accurate promotion. Business owners only need to analyze their own business characteristics and delivery scope, and simply promote the menu delivery settings through online alliances, and the promotion information of enterprises will be accurately displayed in front of potential demand netizens.

In short: we will let students see the enrollment counseling information; Let patients see medical information; Let people who seek entrepreneurial opportunities see the information of creating wealth. Network alliance makes demand become the marketing intersection of customers and enterprises, helps business owners identify potential customers, reduces marketing waste and improves promotion efficiency. [ 1]

Collar manufacturing technology, continuous alignment.

Sustained in-depth and long-term impact

Baidu online alliance promotion can help business owners find "potential netizens", break down site barriers, realize continuous display across sites, time and screens, continuously pursue their online behavior trajectory, and display the promotion information of business owners for a long time and many times.

At the same time, through reasonable account setting, we can provide different ideas or links at different stages of netizens' needs, such as choosing, watching and buying, so as to realize cross-marketing promotion and "follow-up" continuous display mode, and arouse netizens' interest to the greatest extent; Track the depth of demand and leave a deep and extraordinary impression on netizens; Eventually lead to the purchase. [ 1]

Sustained in-depth and long-term impact

Yuedong creativity is naturally dazzling.

Effective cost control: Pay according to the promotion effect and get massive display for free.

Emphasize the active display of online alliance promotion, and continue the "pleasing visual impact" advantages of traditional display and promotion media such as TV, newspapers and the Internet. We provide fixed, suspended, patch and other display forms, and can vividly interpret more promotion inspiration in front of netizens in nearly 20 creative forms, such as pictures, animations, words, pictures and texts, leaving a deep visual impression and stimulating needs and desires. [ 1]

Intelligent graphics and animation will carry your unique information "visual" world, which is far more effective than a paragraph of text and more difficult to copy.

Don't worry about so many styles. Online alliance promotion provides creative production tools, which can easily use templates, freely control materials in a short time, and produce exquisite promotional creative materials. [3]

Patch style

pause

Fixed; unchangeable

No click, no charge

Pay-per-click, get a lot of free shows [4]

Compared with traditional media payment methods such as page size and delivery frequency, online alliance promotion provides customers with the most economical CPC (click cost) click charging method. Only when your promotion information is clicked by interested netizens will you pay, and if you don't click, you won't pay. In this way, you will get a large number of exhibitions for free, and reduce marketing costs on the premise of ensuring sufficient marketing influence.

No click, no charge

What's the difference between the Baidu advertisement on the website and the Baidu Internet Alliance promotion shown in the lower right corner? Generally, online advertisements will display their own brands in the lower right corner, while Baidu's will display Baidu logo in the lower right corner. Without this logo, it is not Baidu's.

No matter which network alliance's promotional advertisements are of the same nature, click charges.

What is the difference between online alliance promotion and mobile dsp? Online alliance is to buy advertising space, and mobile DSP is to buy target people, which is the fundamental difference.

In depth, mobile DSP is an enhanced version of the network alliance, pursuing a promotion form that is more suitable for the target population.

What is the difference between Baidu search promotion and Panshi network alliance promotion? One is Baidu, you will know, and the other is a separate website. Which one do you think has more opinions?

I do, promote