What are the characteristics and characteristics of the media?

Since the media has three main characteristics, as follows:

1, civilian, personalized

That is, everyone has changed from a "bystander" to a "party" in the network, and everyone can have their own media platform. We can write whatever we want and say whatever we want in our own media. Everyone can use the Internet to express their views, convey the ups and downs of their lives, and build their own social networks.

2, the threshold is low and easy to operate

Each of us no longer needs to show ourselves in various traditional media such as radio and television as before, which is difficult and complicated to get started. Only on the self-media website, you can publish text, music, pictures, videos and other information on the network through a simple registration application, according to the cyberspace and optional templates provided by the service provider and using the layout management tools.

Create your own "media". Its low entry threshold and simple operation make self-media very popular and develop rapidly.

3. Strong interactivity and fast spread

Without the limitation of space and time, thanks to the development of digital technology, we can run our own "media" anytime and anywhere, and the information can spread quickly, greatly enhancing the timeliness.

Works from production to publication are fast and efficient, which is beyond the reach of traditional TV and newspaper media. Since the media can quickly spread information to the audience, the audience can also quickly give feedback on the effect of information dissemination. The distance between the media and the audience is zero, and its interactivity is beyond the reach of any traditional media.

Extended data:

1, influence

In the world of WEB2.0, the most widely used is the "self-media" of personal portal. Represented by the blog community, a considerable number of websites, large and small, will provide users with self-media carriers such as "blogs" and "diaries", which will infinitely enlarge the speed and scale of information dissemination through the "six-degree theory" and viral communication, especially in the SNS community.

In this case, whether e-commerce or not, SEM keyword marketing based on search engines will be influenced by the media. Of course, if the brand and products of the website are positive and the psychological value of users exceeds their expected value, then through the influence of the media on users, the word-of-mouth of products will automatically form, which will boost the enterprise value invisibly.

However, if the products make users dissatisfied and do not give them a good solution in after-sales service, then the negative effects from the media will be doubled in the spread of positive effects, which are the basis of basic common sense and interactive marketing.

2. Performance channels

Forums, blogs, Weibo, WeChat and emerging video websites constitute the main expression channels of the media. However, with the in-depth use of the Internet by individual users, the personal portal website represented by the vast network will become a new carrier of self-media. The reason is:

(1) The personalized aggregation function of personal portal can obtain information accurately and instantly in addition to the information publishing function of traditional blogs, thus forming a two-way instant information channel. The existence of this channel is conducive to cultivating a wider audience of information, thus supporting a stronger demand for information expression.

(2) Personal portal can combine data mining with intelligent push to promote the spread of self-media in a way that users are willing to accept. For example, the large-scale hot news mode initiated by users will automatically push the content with the largest number of recommendations every day and the areas of interest to users. Although traditional blogs have the popularity of displaying information in the leaderboards, they are not as intelligent as information push.

(3) The community ecological chain established by personal portal strengthens the connection between users, making the communication between information publishers and receivers closer and more stable.

As we all know, there must be a support group behind every successful self-media. The simple way of leaving messages and comments provided by blogs is no longer enough to meet the needs of suggesting loyal fans. The traditional way is to supplement it with forums and instant messaging.

And these functional requirements are aggregated into the new carrier of personal portal, so personal portal will naturally become the best expression from the media.

Baidu encyclopedia-from the media