Picachen preaches traditional culture.

"Luoyang Paper Expensive" was launched, and the IP development plan of the ancient city was launched.

The IP development plan of the ancient city began with the launch of "The Wind of Luoyang and Galand". Viewers who have seen "Luoyang Wind" will have such a strong feeling: the picture of Luoyang, the god capital under the lens, is really beautiful, and the IP development plan of the ancient city has been launched since the launch of "Luoyang Wind".

"Luoyang Paper Expensive" was launched, and the IP development plan of the ancient city 1 started. Recently, the suspense drama "Luoyang Paper Expensive" starring Huang Xuan, Yibo and Victoria Song started broadcasting!

Luoyang Wind was jointly produced by iQiyi and Bai Liu Film and Television, and was adapted from the novel Luoyang by the famous writer Ma Boyong. The story is set in Luoyang, the ancient capital of the 13th Dynasty, and tells a series of stories about a group of people from different classes investigating unsolved cases in Luoyang during the Wu and Zhou Dynasties.

The wind rises in Luoyang, empowering Luoyi.

Since 202 1, the popularity of Luoyang has been soaring. From the Banquet at the Tang Palace by Henan Satellite TV to Dancing in the Millennium, the "Luoyang Element" rooted in traditional culture is amazing.

What is even more unexpected is that the prosperous Tang Dynasty presented in the drama "The Wind in Luoyang" produced by iQiyi is landing in Luoyang Luoyi Ancient City Scenic Area.

The ancient city of Luoyi is known as the "Zhongyuan Ferry". "Luoyi" is the old name of ancient Luoyang. It has been the representative of Chinese civilization since ancient times, and has been known as the "cultural holy city" since the 13th Dynasty. The ancient city of Luoyi is also one of the important locations for the filming of Luoyang Zhigui.

"Luoyang Wind" opens Luoyang IP panorama

With the launch of "Luoyang Paper Expensive", the IP development plan of iQiyi film "The Universe of Ancient Chinese City" has once again attracted people's attention.

Universe of Huaxia Ancient City is a series of IP developed by iQiyi with the historical and cultural characteristics of China. By creating a film and television drama with distinctive regional culture, such as "The Wind of Galand in Luoyang", the barriers of people, time, space and events between different stories are broken, and finally a "Universal IP" with the same cultural core is formed, which shows the beauty of Chinese culture to the public and contributes to the promotion and inheritance of the history and culture of the ancient capital of China.

Luoyang IP in The Wind of Galand in Luoyang is the first shot of "China Ancient City Universe".

"Movie IP" Landmark Re-creates Good Poems in Luoyi

"There are ancient cities everywhere, and ancient cities everywhere are the same." This is a common pain point faced by the ancient city.

Based on this insight, the ancient city of Luoyi and iQiyi cooperated on the IP authorization of the film and television drama "The Wind in Luoyang", and planned to build a new landmark of Luoyang's "Film and Television IP" combining film and tourism, and launch three physical store products of "The Wind in Luoyang": the theme hotel of "The Wind in Luoyang", the large-scale immersive script killing of "The Wind in Luoyang" and the VR full-featured movie. Integrate IP into literature, travel, play, eat, live, buy and other scenes. , comprehensively recreate the film and television content of "Luoyang Paper Expensive", help the ancient city of Luoyi build a comprehensive cultural tourism model of "IP, technology and experience integration", attract more TV dramas and historical and cultural lovers to "punch in" here, understand the history and culture of Luoyang, and help build an international cultural exchange center and an international cultural tourism city.

The cooperation between the ancient city of Luoyi and iQiyi shows a new way forward: with the help of IP authorization, trying to cultivate a unique urban cultural business card.

In the future, as more and more such cases emerge, Gu Chenghui, China will face earth-shaking changes. By then, there will be more ancient cities like Luoyang, and the good wind will send me to Qingyun.

"Luoyang Paper Expensive" was broadcast, and the IP development plan of the ancient city was launched. 2 "The Wind in Luoyang" 65438+February 1 8 pm is going to be fierce!

In order to see Ma Boyong's plays and wonderful performances by Huang Xuan, Yi Bo and Victoria Song, 4.73 million people waited online!

It was agreed to broadcast at 8 o'clock on time, but nothing happened!

The broadcaster was even more excited than the audience, and even had a technical failure: the first episode was opened, which was a one-minute preview, and the main page of Luoyang Wind had been updated, but the first episode could not be opened!

Fortunately, a false alarm!

"Luoyang Wind" finally moved, and the launch triggered a wave of barrage attacks!

The audience pointed to the golden signboard of Ma Boyong, Yibo, Huang Xuan and, of course, Victoria Song and Yi Song.

The result didn't disappoint. Song Qian is too heroic. The domineering of Wu Zetian, played by Yongmei, is expressed through calmness, and he is not angry and arrogant!

The audience who have seen the Luoyang wind will have such a strong feeling: the picture of Luoyang, the capital of the gods under the lens, is really beautiful. Heather is a sea of people, with prosperous commerce and trade and rich fireworks. It is absolutely no exaggeration to say that it is a visual feast!

The audience saw the luxury of the capital and the "ambition" of Luoyang through exquisite pictures!

"The Longest Day in Chang 'an" made Ma Boyong explode, along with Lei Jiayin and Jackson Yee. The biggest beneficiary is Xi 'an. At that time, the popularity of the show made Xi' an's search rate in major travel apps soar!

Xi Anren laughed, and Qujiang Capital began to "make waves" and build Datang Culture IP.

Later, it was said that the broken ceramic wine bowl residue in Yongxingfang was taken away by a big truck one day; Miss tumbler's pickup truck swept across the country in the morning, attracting people from all over the country to watch; Datang city that never sleeps has become Xi 'an's punching place!

This is the charm of capital and culture!

Luoyang can't sit still at this moment. They also have the ancient capital of Datang. They want to play a big game of chess!

As a result, Ma Boyong was robbed, and the wind of Luoyang became a part of Luoyang's cultural output!

Please welcome the hottest artists, and the hottest powerful actors, Huang Xuan and Victoria Song!

Everyone saw the bustling city of Luoyang, where singing and dancing rose, killing countless people, and revenge was written as high Zhu Bing in Huang Xuan's eyes and face; Play the role of a cool and handsome food and criminal investigation expert who was forced to get married by his father's slap in the face, and play Baili Hongyi!

As soon as these two men appeared, the barrage flooded the screen!

There is also the heroic Victoria Song, who plays the bodyguard of ouchi, with high martial arts skills. Victoria Song, who is studying dance, has a good foundation, plays lightly and freely, and the picture is beautiful!

Ma Boyong's stories pay attention to culture, especially the fast pace of stories, especially TV series!

At the beginning of the first episode, the informant's father and daughter were followed, and the pursuer was followed by Huang Xuan's high-energy plot.

The informant's father and daughter were killed. As the undertaker of Dali Temple, Gao stabbed the murderer three times and forced him to ask the truth, but this person was killed. Unexpectedly, the high initiative to surrender attracted skeptics and was finally chased by the whole city!

The plot is constantly reversed with high energy, which is really Ma Boyong's style!

This is just the first two episodes. It's wonderful!

There will be a wonderful story of Huang Xuan, Yibo and Victoria Song working together to solve the case. Yibo is responsible for food and action planning, and of course, fun; Victoria Song, the patron saint of the gods, was in charge of the rescue operation, and Huang Xuan saved himself for revenge!

No wonder capital will bet on this big drama! The first six episodes are really beautiful!

The audience is lively and the capital is careful!

Producers Ying Dai and Ma Boyong both admit that they are very interested in the culture of Luoyang, and this drama will be highly bound with Luoyang to spread rich content through the city!

There are indeed "bad wells" and "bad guys" in Luoyang history!

The production team created more than 100 landscapes, more than 5,000 sets of costumes, more than 5,000 sets of modeling ornaments and more than10.5 million sets of props, which restored the magnificent scenery of Luoyang City through GPS map scanning.

Of course, Luoyang's ambition is not only in the drama Luoyang Paper Expensive!

The close cooperation between iQiyi and Luoyang may be more instructive to the cultural development of other cities!

"The Wind Rises in Luoyang" is only a small part of iQiyi's promotion of Luoyang, followed by the documentary "The God Capital of Luoyang", the variety "Debut, Luoyang", the animation "Teenager with the Wind Rising in Luoyang" and the movie "The World of Yin and Yang with the Wind Rising in Luoyang". At the same time, the script of "The Wind in Luoyang" will be created in the ancient city of Luoyang to realize the VR game experience!

This is the ambition of Luoyang Wind!

"Luoyang Paper Expensive" was launched, and the IP development plan of the ancient city was launched 3. This time, there is another suspense blockbuster in ancient costume, namely "Luoyang Paper Expensive". Seriously, this TV series rushed to the top of the list as soon as it went online, which really surprised people.

Then why can this TV series be so fierce and become a small explosion? Please listen to me slowly!

1, the cast is really strong!

Although the cast of domestic TV series has become more and more powerful in recent years, it has become more and more interesting.

But there has never been a TV series or a costume suspense drama that can gather so many high-quality actors at once.

Needless to say, actors like Huang Xuan, Yibo and Yibo need to be charming and popular. It is really appropriate for him to play the role of "Erlang" in this play.

The key is that Huang Xuan, who plays the male host this time, is really a bit surprising.

In the past, Huang Xuan's role was either a scholar or a scholar, and it was mainly literary play. But this time, the role that Huang Xuan got was really a bit surprising.

The opening is from the coffin board, and his unshaven image is completely a rogue and a prodigal son.

But this time, what surprised Huang Xuan was not only the subversion of the image, but also the peak of the role level.

Including his madness when he stabbed a prisoner in prison and his smirk when he found the murderer, it can be said that Huang Xuan played the image of an avenger as soon as he appeared.

Of course, Huang Xuan's fiercest scene is in the carriage.

Before that, Huang Xuan was the image of a hundred poems about drinking. This time, Huang Xuan actually came to a play, and it was really admirable to be able to punch the meat and punch the heart.

In addition to the male host Huang Xuan and Yibo, the female host also has many surprises.

For example, Yue Huajun, an internal security officer played by Victoria Song, has a quiet and fairy-tale opening in Heather.

It can be said that Victoria Song really got a role that suits her best this time.

Take Yi Song as an example. Although the role she got this time was somewhat different from the role in "Losing Her Husband", her infatuation and her personal design in times of crisis really made the audience feel better instantly.

Although Yi Song's plays may not be as many as Victoria Song's, she thinks it will be the most popular one for the audience.

In addition to actors and actresses, there are many old actors in the play, such as Yongmei, a teacher who plays a saint, Liu Duanduan, the winner of the Berlin Film Festival, and Zhang Li, a dancer.

There are many familiar faces, including Zhang Duo, Zhang Xilin, Gao Shuguang and so on.

A TV series can be assembled into this team, which is definitely enough to watch!

2, the quality of the script is really hard enough!

As I said before, many directors are afraid to shoot costume suspense dramas because they have very high requirements for scripts.

Especially after the appearance of the iconic costume fantasy drama "The Longest Day in Chang 'an", many costume fantasy dramas were scared away.

The reason why the drama "Luoyang Paper Expensive" became popular as soon as it went online is that the story source of this drama, like "The Longest Day in Chang 'an", comes from the same person.

That's Ma Boyong.

The longest day in the narrative rhythm of Chang 'an, as well as the story, is estimated that everyone has seen it, which is compact and full of suspense.

And this song "The Wind of Luoyang and Galand" may be more wonderful than the longest day in Chang 'an's play.

At least this scene of heather has brought all suspense to the extreme.

On the one hand, informers entered Luoyang City to look for Baili Erlang; On the other hand, the monarch was assassinated in heather; There is a line, the coroner Huang Xuan eyeing behind.

Three routes, all of which broke out suddenly in heather.

Everyone thinks that the other person is coming for himself, and everyone has his own purpose. This multi-line conflict narrative can really bring the rhythm of the whole story to the highest level.

What's more, with the promotion of this drama, many elements of tactics have been added.

For example, the conflict between Dali temple and internal security, as well as the checks and balances of saints' opponents.

It can be said that this drama is not only a suspense drama, but also a Machiavellian drama and a costume drama.

Of course, the most important line is the revenge line promoted by Huang Xuan, who he is looking for, what he is fighting for, his motivation to surrender, and how he successfully put Victoria Song and Bora into his team of deliverance. This line is the most interesting and interesting place in this play.

3, not only suspense dramas, but also food dramas and Tang costume shows!

Seriously, after watching the film "Paper Expensive in Luoyang", I really understood what the prosperous Tang Dynasty was, and I really understood what the spirit of all nations coming to Korea was.

This is still the scene of heather. In the long shot, people lined up in the street, doing everything and selling everything.

The key is that everyone's face is full of modesty and courtesy. The feeling brought by this long lens alone is a prosperous picture.

What's more, there are a lot of etiquette we haven't seen in the later plays.

For example, the scene of April and Yi Song's wedding, whether it is the wedding scene or the wedding scene.

They all interpret the words gorgeous, prosperous and educated incisively and vividly.

Of course, it also includes the design of clothes, which was not available in previous costume dramas. No wonder a barrage said, "Just looking at the costume props of this play is worth ten points, not just spending money to make it." The point is that the director really took it with his heart. This is the Tang Dynasty, and this is the weather of a big country! "

However, in the first six episodes of this drama, I am most interested in the design of people in Ebori. Even if you are a craftsman, the key is a gourmet.

In the first scene, Shiro Baili tasted sashimi in Heather, which was simply a food show in Luo Yang. As for the scene of Luoyang cuisine, he was invited to taste it, which was even more elegant and refined.

Food, mechanism, suspense and tactics can be said that no matter what audience can find what they want to see in this TV series.