The limited edition postcards of "the Monkey King Riots in Heaven" are on sale! China Mobile Migu Cross-border Linkage Combustion Supporting Guo Man IP

Recently, following the launch of the first self-developed game "The Monkey King Comes Back", China Mobile Mi Gu once again joined hands with Shanghai Animation Film Studio and China Post to launch a limited edition postcard with the theme of the game. With the refreshing game design, the classic IP will shine in the integration with the game, and the traditional culture will be passed down in innovation.

As an RPG mobile game based on the original authorization of the animated film "The Monkey King Return" of Shanghai Animation Film Studio, it has received continuous attention from the industry and enthusiastic response from users recently. China Mobile Mi Gu, Shang Meiying and China Post launched themed joint postcards, aiming to bring more game experiences to users with immersive interactive gameplay and establish a deeper emotional connection with the traditional culture carried by classic IP.

As a vivid carrier of traditional culture, games give classics a more creative way to open. The launch of the joint postcard is based on the game scene that highly restores the classic elements of the Westward Journey. The game has a built-in blind box game, which makes the fascinating mythical world of "Noisy Heaven" integrated into the whole process of collecting postcards by users, with panoramic views and endless fun. This ingenious creative planning not only retains the profound cultural heritage, but also gives the classic IP a brand-new sensory expression, which stirs up the infinite imagination space of film and television integration.

Games are not only the recorder and carrier of traditional cultural symbols, but also a powerful disseminator of China stories in the new era. Make a scene in Heaven is China's second colorful animated feature film, and it is also the most representative animation masterpiece of China. The film is deeply rooted in China's excellent traditional culture, and incorporates many elements such as China's ancient paintings, temple buildings, sculptures, operas, China's traditional music, and contains China's values, China's aesthetics and China's spirit everywhere.

As a national team of new media, China Mobile Mi Gu chose "Noisy Heaven" IP as the first self-developed game product, and launched a limited edition postcard collection activity, hoping to make the story charm of original animation in China reach users in a more vivid way through game experience and interaction. At the same time, Mi Gu will shoulder the social responsibility of the content production and dissemination platform, exert the brand influence of herself, Shanghai Meiying and China Post, form a joint force of * * * and promoting the traditional culture of China, and transfer the cultural and historical values in the classic IP to a wider audience, thus forming a deeper culture.

Curiosity opened the limited-edition blind box, and the activity of "Grab the Treasure: Collect the Limited-edition Postcards of the Temple of Heaven in the Monkey King" has been started. It immediately became a great sage who accepted the challenge, created and wrote his own story in the Westward Journey world, and enjoyed the brand-new high-burning gameplay of the classic national IP.