Appreciation of Foreign Tourism Website Cases and Analysis of Domestic Tourism Cases

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From 20 10 to 20 12, eco-tourism in China mainly focuses on the development of nature reserves, forest parks and scenic spots. From 65438 to 0982, Zhangjiajie National Forest Park, the first national forest park in China, was established, which organically combined tourism development with ecological environment protection. Since then, the construction of forest parks and the rapid development of forest eco-tourism have provided a good foundation for the development of eco-tourism, although the forest tourism developed at this time is not strictly eco-tourism. By the beginning of 1999, nearly 900 forest parks of different types and levels had been built in China. Since the establishment of the first batch of nature reserves in 1956, by the end of 1997, 932 nature reserves of various types have been built, of which 124 are national nature reserves and 14 are officially approved to join the world biosphere reserve network. There are 5 12 scenic spots in China with a total area of 96,000 square kilometers. The Kunming World Expo and the promulgation of' 99 Eco-environmental Tourism 1999 National Tourism Administration have greatly promoted the practice of eco-tourism in China. From 65438 to 0999, Chengdu, Sichuan Province took advantage of the main venue of world tourism day to launch Jiuzhaigou, Huanglong, Emei Mountain and Leshan Giant Buddha to develop eco-tourism products. Subsequently, Zhangjiajie National Forest Park in Hunan Province held an international forest protection festival and launched eco-tourism areas such as Wulingyuan. Starting from Hunan and Sichuan, eco-tourism has gradually developed throughout the country. 200 1 A survey of 10 nature reserves above the provincial level shows that 82 nature reserves have officially started to travel, and 12 nature reserves have more than 654.38+million tourists annually. However, in county-level cities with many ecotourism resources, ecotourism has not promoted the tourism economy, and there is no opportunity to show specific resources, because it is ignored by the tourism market and lacks promotion and publicity. At present, China's open eco-tourism areas mainly include forest parks, scenic spots and nature reserves. The early and mature areas of ecotourism mainly include Shangri-La, Zhongdian, Xishuangbanna, Changbai Mountain, Lancang River Basin, Dinghushan, Zhaoqing, Guangdong and Hanas, Xinjiang.

According to the types of ecotourism, the famous ecotourism scenic spots in China can be divided into the following nine categories:

1) Mountain ecological scenic spot, represented by five mountains, famous Buddhist mountains and famous Taoist mountains.

2) Lake ecological scenic spots are represented by Tianchi Lake in Changbai Mountain, Xinghu Lake in Zhaoqing and Qinghai Lake in Qinghai.

3) Forest ecological scenic spots are represented by Changbai Mountain in Jilin, Shennongjia in Hubei and Xishuangbanna in Yunnan.

4) The grassland ecological scenic spot is represented by Hulunbeier grassland in Inner Mongolia.

5) Marine ecological scenic spots are represented by mangrove coast in Beihai, Guangxi and Wenchang, Hainan.

6) Bird-watching ecological scenic spots are represented by Poyang Lake in Jiangxi and Bird Island in Qinghai Lake.

7) The ice and snow eco-tourism area is represented by Yulong Snow Mountain in Lijiang, Yunnan and Changbai Mountain in Yanbian, Jilin.

8) The drifting ecological scenic spot is represented by Shennongjia, Hubei.

9) The hiking adventure ecological scenic spots are represented by Mount Everest in Tibet, Lop Nur Desert and Yarlung Zangbo Grand Canyon.

2. Classic cases of tourism

Hongcun, yi county, Anhui, was once a traditional village. Hongcun is surrounded by mountains and waters and is called the village in painting. By 20 14, there were more than 40 well-preserved Ming and Qing dwellings in the town. The main attractions are: Xiao Chun in Nanhu Lake, studying in the Academy, the wind and lotus in the moon marsh, the water town of Niuchang, the shadow wall of Shuangxi, the ancient trees in front of the pavilion and the sunset in Leigang. 201610/4 Hongcun Town, yi county, Huangshan City, Anhui Province was jointly recognized by the National Development and Reform Commission, the Ministry of Finance and the Ministry of Housing and Urban-Rural Development as the first batch of characteristic towns in China. Now it is a national key cultural relics protection unit, a patriotic education base in Anhui Province and a national 5A-level scenic spot.

3. Cases of domestic cultural tourism

Chengdu Wudu Huajin Scenic Area refers to Sandu Huajin Township, 5 kilometers away from Chengdu Second Ring Road. It is a leisure resort with the theme of rural tourism, sightseeing and leisure agriculture. It mainly

These five villages have their own characteristics, forming one village, one product and one industry:

Meilin: Develop tourism industry around plum blossom culture and plum blossom industrial chain.

Rural housing in Hu Axiang: mainly developing fresh cut flowers, small pots and tourism industry;

Dongli Chrysanthemum Garden: More than 3,000 mu of chrysanthemums are clustered, highlighting the varieties of chrysanthemums and forming the environment, humanity, chrysanthemum rhyme and sea of flowers;

River vegetable field: it is mainly an interactive combination of urban and rural areas, which cultivates land for urban people and turns traditional farming into an experiential leisure industry.

Moonlight in the lotus pond: flowers and lotus roots are the main body, ecological lotus pond landscape is the carrier, and art forms such as painting and music are the themes, which unify wetland ecology, lotus culture and art forms. Wanfu Village's beautiful rural scenery has become an art village for artistic creation and music development.

4. Domestic tourism case sharing

The operation of the farmhouse project has successfully created a one-stop service for rural tourism. Very successful.

5. Successful cases of tourism

Yangkou is an example. Wanggezhuang has big steamed buns, seaside tourism, seafood and delicious food, and places with mountains and water.

6. Domestic tourism case analysis

This kind of leisure in rural life is exactly what the leisure tourism market is pursuing at present, and it has unlimited attraction. However, in the process of building rural tourism projects, there are still some misunderstandings that need attention.

0 1 is too high to get on.

The foothold of rural tourism is the countryside. If the rural development is too luxurious and too high, it will lose the meaning of rural tourism. To develop rural tourism, we must never give up the simplicity and nature of the countryside.

02 is too unified.

Now, when you go to some villages, you can always see uniform houses and smooth and straight roads with the same color and style. It looks neat and beautiful, but it is not in harmony with the original taste of nature and the countryside. For citizens who are used to seeing the same city, why should they go to the countryside to see the same replica?

The theme and content are similar.

Most rural tourism or leisure agriculture in China basically presents the problem of homogenization. For example, about the flower sea, except for the different scales, everything else may be similar. For example, the problem of farmhouse music is almost a simple meal, plus chess and fishing, and nothing else. Sightseeing and experience are similar, which cannot reflect the characteristic agriculture and culture of a place.

Traditional culture is not excavated enough.

Nowadays, people who play rural tourism begin to pay attention to the creation of culture. Pay special attention to the excavation of local ancient historical legends, celebrities and cultural relics, and try to attract tourists with cultural charm. However, in the aspect of cultural excavation, there are superficial and similar phenomena, which make some cultures lack vitality and arouse people's interest.

05 didn't recruit talents.

The promotion of rural culture must rely on the creation of cultural environment and atmosphere, which not only promotes local talents, but also attracts foreign talents. If rural tourism wants to start with culture, it is necessary to create an environment that attracts cultural talents, attract people who love the countryside to play, live, relax and create, and make them feel at home.

06 neglected the cultivation and development of modern culture.

When it comes to the creation of tourism culture, we usually pay attention to the excavation of traditional culture and try to find its historical connotation. In fact, if we can work hard on the modern cultural and entertainment system, it is also very attractive. In this regard, we should make full use of local cultural talents, such as poetry, calligraphy, singing and dancing.

The whole development has nothing to do with the villagers.

The masses are the most thoughtful because they love their hometown the most. We should stimulate their enthusiasm, initiative and creativity. Nowadays, many rural tourism is built by foreign capital, that is, building several farms or some amusement facilities, which seems to have little to do with the people. If villagers can't combine with rural tourism, it is impossible to form a unified rural connotation. Farmers will cherish it only if they truly integrate into the scenic spot and participate in it. Wild vegetables have a sense of ownership, in order to form the most beautiful scenery.

The national flavor is not enough.

The original flavor of the countryside is not only the natural scenery, but also the production and life of the countryside, the simple customs of the countryside and the social governance of the countryside. Especially the traditional governance methods, including today's clan and family villagers' autonomy, village rules and regulations and so on. These original ecological flavors should be combined with the reality of rural areas, and can not be deliberately created, so as to form an original ecological rural landscape.

Don, I don't know how to spread homesickness.

How to spread rural tourism? Spread what? Nowadays, traditional media and new media have their own advantages, especially the new media is faster and more direct, and its vivid composition and video can better hit the impulse of tourists. But what is mainly spread here is the beauty of HTC, as well as fun and delicious things, which often flash by, and it is difficult to arouse people's inner state. So, how to spread the homesickness and pastoral sentiment that really makes people feel at ease and pursue peace? How to show it? This is a problem that developers need to pay attention to!

10 ignores soft environment governance

Local tourism often pays attention to the construction of hard environment and ignores the management of soft environment. For example, the problems of cheating customers and poor service in large scenic spots also appear in simple rural tourism, which makes people feel like they are in the countryside, thus losing the unique value of rural tourism.

A Typical Case of Rural Tourism —— Beijing Xiedao Green Ecological Resort

Creating a green rural life experience from the aspects of eating, living, playing, traveling and shopping has successfully attracted a large number of consumers.

Eat: Crab Island has realized fresh ingredients such as meat slaughtered and eaten, crab fished and boiled, and vegetables picked and boiled.

Folk houses: Xiedao Farm is a rural folk house that restores the old Beijing style, including quadrangle community, study, restaurant workshop, big stage, ancient bell pavilion and so on.

Sightseeing: Experience the transportation such as sheep cart, horse-drawn cart, ox cart and dog cart.

Play: Pick, fish, catch crabs, soak in hot springs, surf and other recreational activities.

Buy: You can buy green food in Xiedao.

Address: Xiedao Road 1, Chaoyang District (200m west of urban seascape water park)

Typical Case 2 of Rural Tourism: Chengdu Five Golden Flowers Leisure and Sightseeing Agricultural Zone

Chengdu Wudu Huajin Scenic Area refers to Sandu Huajin Township, which is 5 kilometers away from Chengdu Second Ring Road. It is a leisure resort with the theme of rural tourism, sightseeing and leisure agriculture. It mainly refers to five resorts: Happy Meilin (Happy Village), Hu Axiang Nongjiale (Hongsha Village), Dongli Juyuan (Ma Xu Village), Jiangjia Vegetable Garden (Jiangjiayan Village) and Lotus Pond Moonlight (Wanfu Village).

These five villages have their own characteristics, forming one village, one product and one industry:

Meilin: Develop tourism industry around plum blossom culture and plum blossom industrial chain.

Rural housing in Hu Axiang: mainly developing fresh cut flowers, small pots and tourism industry;

Dongli Chrysanthemum Garden: More than 3,000 mu of chrysanthemums are clustered, highlighting the varieties of chrysanthemums and forming the environment, humanity, chrysanthemum rhyme and sea of flowers;

River vegetable field: it is mainly an interactive combination of urban and rural areas, which cultivates land for urban people and turns traditional farming into an experiential leisure industry.

Moonlight in the lotus pond: flowers and lotus roots are the main body, ecological lotus pond landscape is the carrier, and art forms such as painting and music are the themes, which unify wetland ecology, lotus culture and art forms. Wanfu Village's beautiful rural scenery has become an art village for artistic creation and music development.

Typical Case 3 of Rural Tourism: Yannanfei Tea Farm Resort in Meixian County.

Meiyan Nanfei Tea Farm Resort is located in Yang Yan Town, Meixian County, Guangdong Province, with a total area of 450 hectares. A leisure resort integrating tea, fruit, landscaping and rural tourism. The main attractions of the scenic spot: the flying sacred stone in the south of Yan, the flying avenue in the south of Yan, the tourist center and the tea pavilion, the tea performance, the the legendary swordsman Waterfall, the Longna Mountain Ecological Valley, the fairy tea pavilion and the senior villa area. Nanfei Tea Garden Resort has won more than 20 honorary titles, including national AAAA tourist attractions, national agricultural tourism demonstration sites and national scenic spots.

Luchang Tourism Show Expo Park was founded in 2002 and was rated as a national 5A-level tourist attraction. It is a scenic spot integrating Lingnan history and culture, Shunde water town customs, farmers' life interests and leisure tourism. It is mainly composed of five theme parks, each with its own characteristics and rich colors; They are screaming paradise, fairy tale animal kingdom, Luchang leisure resort, farmhouse theme park and dynamic play water area.

Eat: Lingnan specialty farm food.

Play: Five theme parks, Scream Paradise, Fairy Tale Animal Kingdom, Luchang Leisure Resort, Farm Theme Park, and Dynamic Play Water Area.

Awards: Featured performances include dynamic four-dimensional movies, land, sea and air performances, grand stage theater performances and puppet theater performances.

Check-in: special farmhouse.

Entertainment: Holiday KTV, Primitive Tribe, Waterfall Swimming Pool, Medicine Bath, Hot Springs: A characteristic shopping street, which gathers all kinds of famous and special products from east, west, north and south.

Typical Case 5 of Rural Tourism: Chengdu Flower and Dance World

The dancer world created by Sichuan Hope Agricultural Science and Technology Expo Park Co., Ltd. covers an area of more than 3,000 mu and is located in Xinjin County, the southern suburb of Chengdu, only 30 kilometers away from Chengdu. This is a national 4A-level tourist attraction, where you can enjoy flowers, play with water and experience low-carbon leisure vacation. Leading the new fashion of agricultural tourism in China, the four themes of "Flower Dancing in the World" make the scenic spots bloom all year round. In spring, I watch azaleas reflecting the mountains; in summer, I appreciate the fragrance of lotus flowers; in autumn, I look all over Shan Ye for fragrant chrysanthemums; in winter, I appreciate the red leaves dyeing the forest.

In addition to flower viewing, there are four seasons water play, Jinsha ditch flower sea, forest rafting, Mid-Levels Canal, Drum Tower Fountain, Tongxin Lake and other rural tourist attractions.

Typical Case 6 of Rural Tourism: Kunshan Sunday Leisure Ecological Farm

Located in Yingbin West Road, bacheng town, Kunshan City, adjacent to Yangcheng Lake, it covers an area of about 700 mu, integrating leisure, sightseeing and tourism, and won the national agricultural tourism demonstration site. There are nine areas in the park, including orchard area, animal viewing area, fruit shed area, vegetable area, flower area, nursery area, barbecue fishing area and coffee chess and card entertainment area. With the winding water surface, tourists can take a boat or stroll along the island to enjoy the scenery on both sides of the strait, enjoy exotic flowers and plants, pick high-quality fruits and enjoy leisurely leisure time. Eat: rich in fruits and vegetables, tomatoes, mulberries, pumpkins, strawberries, peaches and so on. July-65438+February, pears, grapes, papaya, melon, pitaya, oranges, etc. Play: fishing, horse racing, cruise, barbecue.

Typical Case 7 of Rural Tourism: Shenzhen Qingqing World

Qingqing is located in Moon Bay, Nanshan District, Shenzhen. It is a sightseeing farm with the theme of leisure and vacation, and it is one of the largest tourist resorts in Shenzhen. Ten scenic spots in Pengcheng. The park covers an area of about 200,000 square meters, and its scenic spots include Jurassic Park, Chinese restaurant, Butterfly Valley, ceramics museum, Guayuan, Horticultural Museum, European wooden houses, hotel customers, swimming pools and fish ponds.

Recreation and entertainment: tropical rain forest, Jurassic park, butterfly farm, melon garden, orchard, forest park, flower supermarket, amusement park, peacock garden and Qinshui Square.

Experience: ceramic art museum, oil mill, environmental protection works, tofu mill, teahouse, bamboo forest tea art, ecological gardening, creative performance.

Rural tourism is a new type of tourism industry. While paying attention to innovation and maintaining local characteristics, it is a more creative rural entertainment project among play projects.

7. Tourism cases

There are two lovely protagonists in the book, one is Niels, who was transformed into an elf by an elf, and the other is Morton, a flying goose. Morton flies with Niels and geese. Unexpectedly, the domestic geese magically flew into the sky and traveled with them. So Niels began a long and dangerous journey of riding a goose. Along the way, they destroyed many tricks of the fox smillie and escaped from the bandit mountain. Fortunately, the puppet helped him, defeated the gray vole army and saved the squirrel. They went through many things, overcame many difficulties, and finally arrived in Lapland.

Later, Niels learned how to become human again, that is, only other creatures would be willing to become thumbs. After summer, when they flew home, a gosling wanted to get smaller, so Niels got bigger and went back to his home.

Niels changed from a naughty boy to a brave and helpful boy. Helping others is the happiest thing, and he should be such a boy. During this long trip, Niels saw the beautiful scenery of the motherland. He gained a lot of new knowledge, made many good friends, listened to many legends and experienced many difficulties and obstacles. He gained many advantages from various animals and gradually corrected his previous shortcomings. It also cultivated the excellent moral character of self-sacrifice and helping others. As Niels became kind, when he returned home, he became not only a man, but also a brave, kind, helpful, responsible and diligent boy.

Although Niels was in adversity, he finally overcame his fear and became brave in repeated setbacks. Tempering. Finally, Niels changed from a naughty, playful and naughty boy to a sensible and helpful boy, because he understood that helping others is happy!