Milk Tea Shop Internet Marketing Essay

Milk Tea Shop Internet Marketing Essay

Introduction: Nowadays, each enterprise has its own set of marketing tools, it is necessary to develop marketing strategies according to local conditions. Below I introduce you to the milk tea store network marketing essay article, welcome to read reference!

Milk tea store network marketing essay 1

Running a milk tea store as a moody industry, popular with young fashionable people, in addition to making money can also take into account the pursuit of taste of life. Many cultured people who are new to the business world like to run a milk tea shop, so that the milk tea shop has a rich humanistic flavor, thus making the milk tea shop more attractive. In fact, at present, the domestic large, medium and small cities have risen to run the milk tea house of the boom.

Running a milk tea store marketing strategy

Now that each business has its own set of marketing tools, it is necessary to develop a marketing strategy according to local conditions. Milk tea network is briefly summarized as follows:

First, knowledge marketing

In the era of the knowledge economy, milk tea franchise marketing concepts should be changed accordingly, that is, to establish a knowledge marketing concept. It attaches great importance to knowledge, information and intelligence, with knowledge and intelligence rather than experience in the increasingly fierce marketing war to win. Marketing strategy itself is strategy, strategy without knowledge is not.

Second, flexible marketing or personalized marketing

That is, the milk tea franchise timely and flexible adjustment of marketing activities to adapt to and meet the individual needs of a force method. This marketing method requires companies to face the consumer, direct service to customers, according to customer requirements for marketing, around different consumers, according to the appropriate, according to the appropriate, according to the appropriate, according to the appropriate, to provide different goods or services.

Three, internal marketing

Employees are also the best advertising carrier. They are our best brand advocates. Retaining good talent and improving employee loyalty is a means to improve business efficiency. Sincere work and standard operation of the staff is also the company's winning formula. Valuing employees "Employees come first, profits come second" is a core concept in the company's mission statement.

Fourth, the Internet marketing

Internet thinking marketing, the opening of the milk tea franchise to promote the most. Through the Internet online marketing, milk tea franchise owners online often explore the 'traffic' into the offline stores 'customer flow'. All those who have followed, commented and clicked on the Internet will be regarded as potential customers and included in the database.

When a store opens, the principle of proximity is used for point-to-point patronage marketing. When there is a new store to open, milk tea franchise can use microblogging, micro letter, website and other Internet tools and CRM customer management system, with a variety of interactive ways to the network customer resources to start point-to-point marketing. This method can quickly import the surrounding customer resources into the nearest franchise, so every new store opening can successfully warm up, reach and exceed the break-even point traffic demand, and even appear burst. In this way, entrepreneurs no longer need to traditionally spend a lot of money on advertising in newspapers and magazines.

Now through the brand influence and Internet marketing, the opening of the neighborhood fans quickly know, customer traffic can immediately do up.

Now we can't live without the Internet, the same way all walks of life marketing can't live without the Internet. The same milk tea franchise marketing also need to use the Internet to publicize. The concept of the Internet has no boundaries, which subverts the traditional model of the previous milk tea catering industry: desperate to do, earn word of mouth, until a number of years after someone recognizes your brand, the flow of customers slowly increased.

milk tea store network marketing paper 2

In the WeChat circle of friends to share photos, food, chicken soup article ...... and circle of friends at any time to interact, WeChat, has gradually become a way of life.

With the Tsinghua University school milk tea girl red network, so that more and more people are concerned about the milk tea industry, from an advertisement: Peopeo milk tea sold more than one billion cups a year, the cups can be linked up to the Earth three weeks can see how much potential business opportunities in the industry, today we will talk about the owner of the milk tea store, how to do the milk tea store WeChat marketing.

The first step in the circle of customers:

Milk tea store business for a period of time, there have been a lot of stable customers, and now we have to do is, every day into the store customers to their own WeChat circle of friends to, with their establishment of ties, so that these people think of you every day to be in his circle of 'people', to establish a strong relationship chain.

Specific practices, in their own product publicity on the color pages printed on their own store WeChat QR code to attract them to scan the QR code, so that customers scanning the benefits of certain, scanning the QR code of the milk tea store, 20% off and so on.

The second step to develop new customers:

WeChat's LBS function (that is, the positioning function) can help them to do a good job of regional marketing, the use of WeChat to find the nearby function, you can quickly find the most concentrated area of the potential customers, the milk tea store is very good to do is to go to the university city to look for college students, and to add them to their friends, with the They communicate and interact with each other to attract them to the store to consume, and so added to a certain amount of WeChat users, the personality signature changed to their own store name, such as: Tsinghua University Xiaoye milk tea store.

The third step to share the sublimation of the product pattern:

When these target customers into our circle of friends, it is difficult to us every day to the circle of friends to send ads, not, we have to sublimation of the product pattern, the milk tea girl is not selling milk tea, but the woman's heart, women's life, the milk tea of the girl's concept of love and so on, you can share some of the heartfelt feelings of the friend of the self. You can share some touching love stories, love tips in your circle of friends, and encourage your friends to share, write on the back of each article: "Chengdu University Milk Tea Girl tips".

Do intangible sales, as long as customers always remember you can, do not go to hard advertising.

Here I just take the milk tea store to do an example to speak, adapt to many individual business owners, do a good job of local WeChat marketing, clothing stores, toy stores, fast food stores, fruit stores and so on.

WeChat era, your customers are in your cell phone, bring your phone can do business, every new tool of the Internet and media prolongation, will prolong the new wealth, of course, also in the change of the way people do business with each other.

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