Analysis of new energy vehicle complaints in 2022: "difficult to deliver the car" has become a happy trouble

2022 is the year of China's new energy vehicle development harvest, production and sales reached 7,058,000 and 6,887,000 units, respectively, an increase of 96.9% and 93.4% year-on-year. Market share is rising at the same time, new energy vehicle manufacturers have also encountered "happy troubles" - the production capacity of car companies can not keep up with the speed of the surge in orders. As a result, "difficult to deliver" has become one of the most popular complaints throughout the year.

BYD Auto Complaint Index: 2294.2

In 2022, BYD became the biggest winner among the new energy automakers. The annual sales volume of 1,863,500 vehicles, an increase of 208.64% year-on-year, surpassed the three consecutive sales champion Tesla, and won the global new energy vehicle sales crown in 2022.

As the first traditional manufacturer to stop production of fuel vehicles and fully embrace new energy, the Dynasty series and Ocean series have become the solid backing for BYD to gain a foothold in the market. 2022 new energy vehicle sales list, BYD has taken up six seats, which are BYD Song, Qin, Han, Dolphin, Yuan PLUS and Tang. While the order volume is blowing up, BYD's production capacity is also facing great challenges. Even if all factories operate around the clock, it is still difficult to meet the enthusiasm of consumers to buy cars, and the phenomenon of "difficult to deliver cars" has become the norm throughout the year. It should be noted that "demand exceeds supply" is not only the market's affirmation of BYD, but also the consumer's urge to BYD. If you want to continue to develop steadily, BYD should also expand its production capacity to make more effort.

Geometric Motors Complaint Index: 1010.75

Geometric Motors' complaints about "delivery difficulties" are mainly centered on the EX3 Kung Fu Niu model. 2021 November, EX3 Kung Fu Niu was launched, priced at 58,800 yuan - 68,800 yuan. With a high cost-effective quickly gained the attention of many consumers.

Unfortunately, in 2022, the rising trend of raw material prices became more and more serious, many car companies in order to survive can only give up the low end of the model does not make money, Ola's black cat and white cat and Chang'an Benben E-star are in the list. in March, the listing less than four months of Kung Fu cattle tried to reduce the pressure of costs by increasing the price of 7,000 yuan, which triggered a large number of dissatisfaction with the car owners, Kung Fu cattle car pick-up date again. In August, the EX3 Kungfu Cow, which has only been on the market for 9 months, officially stopped taking orders due to a shortage of chips and batteries, and the rights and interests of car users have never been guaranteed. As a new energy vehicle enterprise, geometry car this fledgling on the practice of cutting off an arm will undoubtedly bring great negative impact on the development of the house.

Chang'an New Energy Complaint Index: 113.4

Chang'an New Energy is also due to the problem of "difficult to deliver the car" by a large number of owners complained about, the main problem models are priced at about 40,000 yuan Chang'an Ben E-star. 2022 July 1, Chang'an announced that by the upstream shortage of raw materials and the whole vehicle and parts production capacity. The company announced that the impact of the shortage of upstream raw materials and the vehicle and parts production capacity limitations, resulting in a long delivery cycle of Ben Ben E-Star, decided to suspend the Ben Ben E-Star model order collection with immediate effect.

It is worth noting that the E-Star was suspended twice at the end of 2021 and April 2022 for the same reasons of raw material shortages and production capacity constraints, but the enthusiasm of consumers to buy the car has always been the same. 2023 at the beginning of the year, the suspension of half a year of the 2023 model of the E-Star again, configuration changes are not significant, but the price has risen by 10,000 yuan, consumers quipped, "I'm sorry to say that I'm not sure if I'm not going to be able to buy a car. Consumers quipped, "The discontinuation of production is for a better price increase." In addition to Ben E-star, Chang'an Auchan Z6 and Chang'an Lumin also have "difficult to deliver" problem, consumers also questioned the order of delivery of the two cars is not transparent, there is to strengthen the queue to pick up the car of the chaotic phenomenon.

SAIC Rongwei Complaints Index: 90.35

SAIC Rongwei 2022 in the "difficult to hand over the car" in the complaint index of 90.35, Kelaway CLEVER is the owner of the complaints of the "hardest-hit area! ". Complaints from the distribution of the year, 2021 Kelaway CLEVER is the owner of the "heart of the thorn", which was listed in May 2021, March 23, 2022 announced the discontinuation of production.

Compared with other car companies, SAIC Rongwei CLEVER "delivery difficulties" is more strange reasons, in order to give way to the new model "to make way". Owners generally reflect that after paying the price, 4S stores to the serious epidemic as the reason for repeated delays in delivery time, until the official announcement of the 2021 models of the CLEVER officially discontinued, owners realized that they were "walking" a few months. 2021 models discontinued soon after the 2022 models of the CLEVER listing, not only canceled the "2-seater", but also the "2-seater". Soon after the 2021 model was discontinued, the 2022 CLEVER was launched, which not only eliminated the "2-seat" layout, but also cost 11,000 RMB more than the 2021 "4-seat" model, with not much upgrade in configuration. The strange behavior of SAIC Rongwei also has a certain impact on the sales of CLEVER.

Zero Run Automobile Complaint Index: 56.55

As a second-tier new car-making force, Zero Run Automobile sales in 2022 exceeded 100,000, and has a good development momentum. However, the phenomenon of "difficult to deliver" from the end of 2021 to 2022, and with the intensification of the lack of core conditions, the zero run car delivery complaints index is rising.

From the point of view of the complaint data, zero run T03 and zero run C11 "difficult to deliver" problem is the most serious. According to the owner's feedback: "When the deposit is paid, the 4S store promises to deliver the car in 1-2 months, but the contract does not give notes on the date of delivery, and 4 months later there is still no mention of the car." In addition to the objective impact of the lack of core, "sell a loss of one" is also zero run "difficult to deliver" one of the factors. At present, zero run's sales pillar is cheap zero run T03, the car type profit microblogging, can not cover the input of research and development, manufacturing costs, resulting in zero run in the state of perennial losses. The zero run C11 although the price is higher, but the sales are low, also can not bring rich profits. Moving into 2023, Zero Run is facing a greater upward transformation dilemma.

This article is from the author of the car number of the car door, the copyright belongs to the author, any form of reproduction please contact the author.