What is the field of new media operation post and what does it do specifically? What aspects are included?

Last August, I just left a company where I worked for nearly a year, and my post was new media operation.

The operation of new media belongs to the field of new media and corresponds to the traditional media industry. In the past, traditional media relied on newspapers, magazines, television, radio and other media, while new media relied on social media such as WeChat, Weibo and Tik Tok.

Regarding the operation of new media, many people have misunderstandings about this work. For example, most people think that the operation of new media is a small series, just write articles and publish them. If it is really that simple, then the new media operation will never develop like this.

The so-called new media operation is not only as simple as writing articles, but also includes but not limited to graphic editing, backstage management, fan management, data analysis, promotion, creativity and even video editing and promotion, all of which belong to the work of new media operation.

In some large companies, new media operation is a department, and the department will divide the basic work content of the post. For example, some people are responsible for collecting and editing articles, some people are responsible for promoting articles, and some people are responsible for maintaining fans.

But today's start-ups often regard the operation of new media as a position, which many interviewers don't understand. Therefore, they are not only responsible for editing articles, but also for promotion, drainage, fan maintenance and so on. But what I want to say is that these tasks can't be accomplished by one person at all. Even if you can do it, you must not do it well.

If you want to join the new media operation post, I have the following suggestions:

First, understand the work of new media operation.

As I said above, the operation of new media involves a lot of work, but we can't do every job well. Find out which one you like better and which one is more suitable.

Second, cut in from a point.

For example, I am more suitable for editing and writing articles, so I'll start with writing articles. This requires me to read not only writing exercises, not only reference books, but also those well-written tubas every day, from which I can summarize the writing skills of new media articles.

Third, participate in online training courses.

Now there are many training courses online, such as copywriting, planning, video production and so on. You should study according to your own needs, and never learn indiscriminately.

Fourth, cultivate deeply in this field.

When you choose this field and want to do well, you must keep learning and output every day to keep up with the development of the industry, so that you can gradually become an expert in this field.

Finally, I wish you become an elite in the field of new media operation.

This answer is original by Xu Yanbing, welcome everyone to pay attention to it ~

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