What are the channels for network promotion?

Question 1: What are the channels for online marketing? One, sixteen methods commonly used in network marketing:

1, search engine marketing Search engine marketing can be divided into SEO and PPC SEO, that is, search engine optimization, that is, optimizing the website structure (internal link structure, physical structure and logical structure of the website), high-quality website theme content and rich and valuable related external links, so as to make the website more user-friendly and search engine-friendly, thus gaining an advantage ranking in search engines and introducing traffic to the website. PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. Major search engines have launched their own advertising systems, but in different forms. The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic web pages, search engine advertisements are more effective than traditional advertisements, and the customer conversion rate is higher.

2. E-mail marketing E-mail marketing is to provide users with industry and product information by e-mail in the form of subscription, so as to establish trust and trust relationship with users. Most companies and websites have used e-mail marketing. After all, e-mail is already one of the basic application services of the Internet.

3. Instant messaging marketing, as the name implies, is a marketing method that uses instant chat tools on the Internet for promotion. Brand building, abnormal marketing may have gained a lot of traffic, but users not only do not recognize your brand name, but even pull your brand name into the blacklist; Therefore, an effective marketing strategy requires us to consider providing users with personally valuable information.

4. Viral marketing Viral marketing does not use viruses or rogue plug-ins to promote publicity, but is guided by a reasonable and effective points system and actively promoted by * * * users. It is a marketing model based on intentional users.

5, BBS marketing need not elaborate, I think this application has been very common, especially for individual webmasters, most of them go to portal forums and leave links to their own websites, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing should be more professional and refined.

6. Blog marketing Blog marketing is the establishment of enterprise blogs for interactive communication between enterprises and users, which is the embodiment of corporate culture. Generally, such as industry comments, work feelings, mood essays, professional skills, etc. are taken as the content of enterprise blogs, which makes users trust the enterprise more and deepen the brand influence. Blog marketing can be realized by self-built blogs of enterprises or by third-party BSP. Enterprises communicate through blogs, thus enhancing customer relationships and improving business activities. Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and realize corporate public relations. Although these products are not directly promoted, the process of getting users close, listening and communicating is itself the best marketing means. Corporate blogs have similar functions to corporate websites, but blogs are more popular and casual. Another, the most effective and feasible method is to use blogs (people) for marketing, which has always been a very hot topic in the blogosphere. The urgent interests of Lao Xu and Sina blogs, KESO's blog advertisements, He Xun's blog advertising alliance and Rising's blog evaluation activities recently are actually the mainstream and direction of blog marketing. Blog marketing has the characteristics of low cost, pertinence, closeness to the public and freshness. Blog marketing often leads to people's talk and achieves good secondary communication effect. There are many successful cases abroad, but few in China.

7. Podcast marketing Podcast marketing is to promote and promote the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on podcast websites. For example, some time ago, the most popular foreign video podcast website "I create everything myself" (the video carnival of global netizens), well-known companies extended their brand concept and deepened their brand effect by releasing creative video advertisements.

8, RSS marketing RSS marketing is a relatively immature marketing method, even in developed countries like the United States, there are still a large number of users who know nothing about it. Most people in the internet industry use RSS, mainly to subscribe to logs and information, and it is even more impossible for users to subscribe to advertising information.

9.SN marketing SN: social network, that is, social network, is one of the particularities of Internet web2.0, and sn marketing is based on the concepts of circle, contacts and six dimensions. & gt

Question 2: What channels and modes of network promotion are always ever-changing, but they are always the same. No matter which promotion channels are for the same goal: sales.

First, database marketing.

Database marketing, including IM promotion, EDM mail sending and SMS short message sending, is a common promotion method for online e-commerce. Database marketing usually has little contribution to sales and low conversion rate, but it plays a relatively good role in tapping potential people and exerting brand power. The advantage here lies in the return on investment.

Second, social media marketing.

Social media marketing, the development of the Internet, has increasingly developed into the relationship between people. People-oriented and user-oriented have become the most prominent signs of the web2.0 era, and the UGC community where users create content also occupies the vast majority of netizens on the Internet. Therefore, the author believes that social marketing, delivering value through users, has become an important channel for e-commerce websites to spread. In addition, this can also be observed from data analysis. A large part of traffic comes from direct input, usually from such word of mouth, IM communication, light blogs, favorites and so on.

Social media marketing covers a wide range, including blogs, forums, SNS, Weibo, light blogs, RSS sharing and so on. Weibo and light blog can be said to be new media marketing, which includes many types of people. For example, the target group of Sina Weibo is mainly the elite group aged 20-40, which is also the target group of online shopping. In addition, there will be micro-groups and other users gathering together with the same goal in Weibo. Promote specific groups through sales promotion and activities, and create fission marketing and word of mouth. As long as you are patient and look at new media marketing with a developmental perspective, you will firmly grasp users. Examples of social media marketing include wenqing gathering place such as Douban, which is a suitable target group for e-commerce websites such as Xiaoqingxin clothing brand First Moment.

Third, online advertising.

Online advertising can only say that online advertising is becoming more and more expensive now. Whether it is the promotion of e-commerce development or the growing popularity of portal websites, in short, hard and wide is beyond the reach of ordinary e-commerce companies. It is hard to say how much the conversion rate is, and it is difficult to calculate how much the brand display has received. It is suggested that e-commerce should do less burning money and control the cost is the cornerstone of the long-term development of the website. But at the same time, with the rise of CPS advertising in Taobao Alliance and FAW-FA Alliance, CPS advertising is still relatively reliable. At least there is no sales, and no one can take out advertising fees from my pocket. There are many advertisements for certified public accountants, and cheating data is inevitable no matter what registration requirements. However, good relations with the alliance and good media can also achieve quite good results. From the point of view of direct selling, you can still get a good return on investment.

Fourth, the mobile phone client

In the 3G era, there is more and more fragmentation time, and mobile phone clients occupy our spare time. Have you found that the subway is full of mobile phone control, mobile phone reading, mobile phone Weibo, mobile phone Renren, mobile phone LBS and mobile phone Taobao? Mobile client advertising also earned a lot of click-through rates. APP development has flourished before the mobile phone, and the mobile phone client is naturally smooth. With the gradual mainstream of the smart phone market, the mobile phone client is naturally a golden signboard. With determination, I will do other things, even if it is outsourcing technology development. The most important thing to do e-commerce is always to think and make technology work for me.

Verb (abbreviation for verb) distribution platform

Distribution platform, I have been engaged in B2C e-commerce, and I don't have a deep understanding of the concept of distribution platform. 10 years, group buying began to take shape. 1 1 cooperated with group buying websites several times during the Thousand Regiments War. For me, the group buying website can be regarded as the distribution platform of e-commerce. It is important to make plans and expectations in the early stage and do data statistics and statistics in the later stage.

Six, search engine marketing

Search engine marketing. The author Octopus himself started as a webmaster, and he is more interested in a search engine itself. At present, spam on the Internet is increasingly flooding the network. How to find the target website quickly and accurately is the reason for the continuous improvement of search engine usage. From the data analysis, at least 10%-30% of the traffic is realized by search engines. Judging from the conversion rate of search engine traffic, the conversion rate is relatively high because of accurate positioning. Search engine marketing should be divided into two types, one is SEM and the other is SEO. For SEM, SEM can solve this problem for enterprises in the early stage of building a website, without keyword ranking, but it is fast and costly. As far as SEO is concerned, the effect is slow and the cycle is long, but ... >>

Question 3: What are the ways to promote products through the Internet? Basically, bidding and non-bidding channels, bidding is paid to promote in major search engines, and non-bidding is through optimization, post bar, WeChat and other comprehensive channels without money.

Question 4: What are the current online promotion methods? See if you want to do free promotion or pay.

To do free promotion, you have to find a platform first! See which platforms your product is suitable for promotion. You can search your own products online, see which B2B platforms are being promoted by your peers, and make a table to record it. You can also register as a member to publish your product information. Another free promotion method is to use social platforms for promotion.

Blog promotion: Netease blog, Tencent blog, Sina blog, etc. ...

Forum promotion: Tianya ... and so on.

QQ group promotion: add QQ group every day and send advertisements every day.

E-mail promotion: collect new e-mails every day and keep sending e-mails every day.

Question and answer promotion: insist on answering your own good questions every day.

Video promotion: Video should be recorded and released every day.

Weibo promotion: Sina Weibo, Tencent Weibo, etc.

To pay, you need to open a Baidu payment account, and after paying, push it directly to Baidu's homepage and click Pay.

Question 5: What channels are there for network promotion? 1. How to get the classified information website promoted by classified information? We can get the URL of classified information from the pages included in Baidu by searching the corresponding keywords.

2, blog promotion blog promotion, first of all, we must plan the theme of the blog, you need to raise a blog, blogs can generally embed hyperlinks and URLs, which can help the weight and drainage of corporate websites. We also need to find the promotion blogs of individuals and enterprises in industries related to our website to visit and comment, and increase the name or footprint of our website.

3. Forum promotion Forum promotion is the most direct way to improve the weight of the website, and it is also the main body of the external chain of our website. In this piece, it can be divided into two forms to promote. The first is correlation. Mining BBS related to our products can be promoted through product information or articles. Both high-weight BBS and new BBS can be realized, as long as BBS is included normally. In the process of promotion, screening and classification are carried out by importing weight grades.

Website name (or company name), we need to constantly tap BBS resources every day for screening and classification. The second is universality, not limited to the nature of the industry. The content that can be published is mainly soft text, and the promotion method is the same as the first one.

4.QQ group promotion QQ group is the place with the highest concentration of users. It can be promoted by sending QQ group emails, directly in the group, and directly contacting each group friend, especially directly contacting each user is very effective. Of course, you must apply to join the Q group in related industries.

5. Q&A community Promoting Q&A community is also the best channel to tap users' needs. You only need to search for product-related keywords and search content on Soso Q&A and Tianya Q&A to reply, and strengthen the branding of the website itself. Q&A platform is also an important channel for us to understand users' needs, so that we can better understand what users want at present, and we can sort out relevant contents from these questions to enrich the number of articles on our website. Indirectly increased the number of long-tail keywords in related question-and-answer forms.

Question 6: What are the ways of network promotion? 1. Search engine optimization.

2. Search engine bidding

3. Question and answer promotion

4. Blog promotion

5. Forum promotion

6.B2C promotion

7, soft text promotion

And so on.

Question 7: What are the ways of network promotion? 1, natural powder absorbent

Usually, after many companies register Weibo, WeChat and websites, the only thing they do is to "update the content". As the saying goes, wine is not afraid of the depth of the alley. So we see a lot of zombies and zombie websites. Although the content is being updated, the click-through rate and visits are pitiful, so the conversion rate and brand exposure are very low.

2. Recommended from the media platform

Each platform and website has its own development direction, and the control of content also has its own advantages. Posting an article that meets the editor's liking has a high chance of being recommended. People often go to XX Station to see tens of thousands or even hundreds of thousands. An article like this, without the recommendation of the other editor, would have such a high click.

Any explosive article needs a point to detonate, and most of the explosive points are generated under the recommendation of the editor. It is very necessary to let the platform websites recommend your articles and deeply analyze the contents of the other websites, especially the platforms you focus on promoting.

3. Advertisements from media platforms

If you want to get a lot of exposure and fans, advertising is the most time-saving means.

4. Instant messaging promotion

The most common IM promotion is Miss Sister who sells tea on QQ, and WeChat business who meets people on WeChat. This promotion method is extremely low in cost, and everyone will do it. But its effect is also extremely low, just like fraudulent phone calls, the probability of being cheated is one in a thousand, but if this person confesses, the previous failure can be ignored.

5, Baidu Department (know, post it, encyclopedia) promotion

Now Baidu has fewer and fewer opportunities to do SEO, almost all of which are its own products. In addition to SEO, Baidu's popular promotion channels include Know, Post Bar and Encyclopedia.

Zhihu can guide users and traffic, Post Bar can guide traffic, and Encyclopedia can be a brand. Although SEO can't do it, these channels can still be studied, which is of great benefit to traffic and brand exposure.

6, soft text promotion

The biggest advantage of soft text promotion lies in its long retention time. Articles from a few years ago can still be found, which is very beneficial to brand exposure, but the drainage effect is poor, and 90% of websites do not allow you to bring links.

After so many years of development, the promotion of soft text still maintains a strong growth momentum, which has a great relationship with people's reading. In fact, 90% of websites have gray areas, which is also a way for editors to generate income, that is, soft text generation. An article can be sent to the portal for tens or hundreds of dollars, and it is clear at a glance whether it is included or not.

7.SEO optimization

SEO will become more and more rational, and SEO will become the standard of every company, not something played by a few people. Because there are too many uncertainties in SEO (after all, it is promoted for free in Baidu), many traditional companies will feel fooled by the third-party SEO team. Therefore, companies will do more and more SEO by themselves and cooperate with SEM.

8, SEM promotion

If you only know SEM and some promotion methods such as SEO and EDM, this kind of talent will be taken away by the company. The promotion of SEM is bound to be a very high input-output ratio, with high investment in money and manpower, and the requirements for people are also relatively high, which the average person can't do. High investment will definitely lead to high returns.

9. EDM

EDM is now widely used in e-commerce website marketing, but less in other fields. The three cores of EDM are arrival rate, opening rate and click rate. So EDM is very important for the design of the topic.

10, event marketing

Event marketing is both marketing and operation. On the one hand, it attracts more new users to participate, on the other hand, it activates more old users and enhances activity.

If activity marketing wants to be effective, it is particularly important to design this activity. Because the activities conducted by Weibo WeChat in the past two years are too deceptive, it is no longer suitable for companies to forward lottery, share lottery and vote for children.

1 1, direct advertising

Is the advertisement effective? Of course, the key is to choose the right place and vote wherever your users are. However, according to statistics, 80% of the advertisements are generally effective. But how to spend money on advertising like Alibaba Cloud, the effect is not good, but the brand is fully exposed.

12, Alliance Advertising

As the name implies, it is advertising in Baidu Alliance (online alliance advertising), advertising on third-party websites, not Baidu bidding.

13, conference marketing

Why do I say that the cost of marketing money is very low? As long as you attend a few more meetings, you will know that the cost of meeting now is very low and most of them will be profitable. On the one hand, tickets are given to participants, and the big profits are sponsored by enterprises. Conference marketing needs manpower and venue support.

Question 8: What are the effective promotion channels at present? At present, the most effective promotion channels mainly include the following:

1. Soft Text Promotion

Good soft content will play a very important role in enhancing brand awareness and reputation. The choice of soft text platform is very important, and the quality of the platform determines the subsequent promotion effect. A good soft text platform should have at least the following four characteristics: industry-related, high traffic, high SEO weight, and whether the platform can provide additional value.

2. Forum

Taking advantage of the high popularity of the forum, the promotion of the forum is to take the forum as the medium, participate in the discussion of the forum, establish its own popularity and authority, and promote its products or services by the way. If used properly, forum promotion can become a very effective means of online marketing.

3. Q&A website

Q&A website promotion, as an effective and commonly used network promotion method, can not only get good traffic, but also play the role of word-of-mouth promotion, increase effective external links, and some keywords can also get good rankings in search engines.

4. Website navigation

Major enterprises have always wanted to take URL navigation called traffic portal as the preferred promotion method, and vertically subdividing URL navigation has entered everyone's field of vision and become a new promotion trend. Vertical segmentation positioning and self-help website building platform are becoming the best way for free marketing and publicity.

5. Social networking

SNS has gradually stepped into the ranks of network promotion. SNS is regarded as one of the promotion methods by many people because of its huge user group, high timeliness, wide audience, low communication threshold and online interaction. When enterprises conduct online marketing in SNS social network, they can easily screen the target audience according to the region and income status, so as to select their own users, and thus carry out targeted publicity and interaction with these users.

Question 9: What are the successful online marketing methods? It's not that you use many marketing methods, but that you are more familiar with and good at it. Choose your best marketing method, and you will get the best marketing effect. Every marketing method has a success story. If you want to succeed, you must thoroughly study the following marketing methods and be good at using them.

There are many ways of online marketing. From the perspective of promotion, the following methods are generally adopted:

Search bid

This is a widely used promotion method at present, which is very popular among small and medium-sized enterprises. By narrowing the distance between meaning and target customers, search engine service providers often boast to advertisers that they are engaged in precision marketing, but accuracy depends on their own judgment.

It is worth mentioning that the initial promotion cost of search bidding marketing method is not very high, and most enterprises can afford it, and it has certain accuracy. This is also the reason why search engine service providers such as Google and Baidu can make a lot of money.

Website advertisement

Banner and Flash advertising promotion on the website is a traditional way of network promotion. This kind of advertisement has a wide target audience, unlike search bidding, which can target potential target customers. At present, website advertising is one of the main ways to make profits for domestic portals such as Sina, Sohu and Netease.

This kind of advertisement, because of its high price, is often unaffordable for ordinary small and medium-sized enterprises. At the same time, due to the economic returns brought to small and medium-sized enterprises, the effect is difficult to evaluate. Therefore, larger portals generally do not go to small and medium-sized enterprises to buy advertising accounts.

Soft text propaganda

A high-quality soft article can not only make your website get a lot of traffic, but also establish your company's image in the eyes of customers or competitors. However, the premise is that soft texts must be "lethal" in order to continue to attract others to read. Because of "high quality", it is often reprinted by editors of other websites, so the effect is better.

For most companies, the first question is how to write soft articles, and whether there are enough experts who know the industry or market to write decent soft articles.

It is worth reminding that if the soft text is not well written, it will be laughed at by readers, so before the soft text is published, it should be carefully revised to ensure that it can play a better role.

Website SEO

Website SEO is essential, because most of the current website traffic mainly comes from search engines. Without SEO, it is obviously difficult to get free traffic from the exploration engine. It is worth reminding that don't take SEO as the main job of website operation, or you will fall into the SEO trap.

I once knew an Internet company, and often held meetings to discuss how to do SEO. As a result, it has affected the development of its products and market business, and SEO has not been significantly improved. Therefore, I really want to remind those internet companies that have just entered the business, don't SEO all day, and don't forget what is important? It is the product, the market and the performance.

Network video advertisement

In the past, people used to transmit information through words, pictures and so on. Online video communication is more direct, vivid and easily accepted by everyone. At present, the rapid rise of video websites makes video advertising as a marketing method more imaginative in the future.

Personally, video advertising will develop better and better in the future. At present, the well-known video websites on the Internet include Tudou, Wole and Ku6. Because the positioning crowd of video websites is different, so when choosing to do advertising promotion of video websites, we should promote them according to our own actual situation.

event marketing

Some time ago, the marketing cases: Coca-Cola and the Olympic torch relay on QQ, and the marketing of "banning Wang Laoji" launched after Wang Laoji donated 100 million yuan were all very successful marketing cases.

East-west marketing focuses on creativity, and with good creativity, it is not afraid of no effect. If there are strong resources as background support, the marketing effect may be better.

Blog promotion

It is nothing new for enterprises to start blogs to promote corporate culture, ideas and products. As a new promotion method, blog has been recognized and used by many enterprises. Some enterprise blog websites, such as China Enterprise Blog Network, began to write blogs specifically for enterprises.

Blogging for online publicity is relatively small-scale publicity. Actual >>

Question 10: What Baidu resources are there in the network promotion channel? Baidu promotion, Baidu Commercial Bridge, Baidu Library, Baidu Know, Baidu Post Bar, Baidu Encyclopedia and so on. However, the promotion costs of baidu promotion and Baidu Commercial Bridge are a bit high;

From the media platform. Weibo, blogs, forums (Tianya Forum, Sina Forum, Netease Forum, Development Forum, etc. ), Zhihu, etc.

Wechat channel. WeChat friends, WeChat friends circle, WeChat official account, WeChat group, people nearby, shake and so on.

Search engine promotion. The main forms are SEM (bidding ranking) and SEO (search engine optimization), and the commonly used search engines are Baidu, sogou and 360.

QQ channel, QQ friends, QQ group, QQ space, etc.

Live publicity. YY, Betta, Car Aauto Quicker, Fengyun Live, Bar Live, etc.