Can national classics be used as advertising slogans

Yes. Chinese classics as advertising slogan can promote China's excellent traditional culture, can let the audience feel the long history of the national spirit, the quotes in the Chinese classics with the content presented in the advertisement can make the audience impressed, from which to feel the charm of culture. In the production of advertising language should pay attention to, advertising language to meet the brand or enterprise to spread the positioning, differentiation is the lifeblood of advertising language, advertising language to clear appeal object, that is, the target customer.