Can big-screen e-commerce subvert traditional e-commerce

Excerpt from: YiShop e-commerce system

In the past, "TV shopping" was a negative phrase, but now things are beginning to change.

1. turntable channel

Through the statistical analysis of ecological data, end-user portraits are carried out, exclusive hobby video content is accurately pushed, interest matching is completed, consumption scenarios are constructed, and closed-loop marketing is realized.

2. Buy while watching

Shopping while watching is a content-based interactive function of EUI system. When users watch content on TV, they can easily view and buy related products of the program, and the same products appearing in the program will also be pushed to users in time. The purchase method is divided into two ways: telephone purchase and mobile phone code scanning purchase, and users can purchase and pay directly.

3. Shopping on the big screen

Video shopping makes goods more intuitive, more exciting, with high quality, good display and strong interaction. By providing the richest and most accurate user scene contacts, such as animated parent-child, games, movies, sports, music and so on. , users can quickly purchase related products while watching the content, satisfying the user's WYSIWYG buying experience.