Barber shop new store opening planning

The content design of new store opening activities depends on the overall positioning of the store, such as customer level positioning, team level positioning, store decoration style positioning, store business model positioning and so on. The following is the opening plan of the new barber shop that I carefully collected and sorted out. Let me share it with you and enjoy it.

Barber shop opening planning 1

Promotion theme:

After the Mid-Autumn Festival on the 11th, the hairdresser keeps giving gifts and surprises!

Promotion time:

20 _ _-20 _+September 27th-June 8th, 00.

Promotion purpose:

1, through these two days of promotion, improve the popularity and brand influence of hairdressing salons;

2. Increase new customers and stabilize old customers;

3. Stimulate customers' desire for Mid-Autumn National Day consumption and increase the turnover of hair salons;

4. Make customers feel good and enhance brand image.

Initiate activities

(1) Hairdressing Package with Big Discount

On the day of the event, the hairdressing shop launched a hairdressing package of 65,438 yuan +0.88 yuan, including shampoo, scissors, blow-drying, dyeing, ion perm and styling, which provided all-round services for customers who entered the store during the Mid-Autumn National Day. At the same time, they also attach a statement that they are not satisfied with a week and can do it again for free, so that customers can enjoy quality service.

(2) Limited hairdressing package

Nowadays, many merchants like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by the limited edition. At this point, the hairdresser can also introduce the top ten customers who entered the store on the day of the event to enjoy the hairdressing package of 100 yuan, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.

(3) Group purchase hairdressing package

Nowadays, many young people like to buy things online. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also do holiday group buying promotions on the group buying website, so doing a good job in the promotion content is to attract customers' desire to group buying.

Hairdressing shops can return to 200 yuan and 50 yuan during Mid-Autumn Festival and National Day, or the top 20 customers can enjoy the high-end hairdressing products improved by the hairdressing shops.

(iv) Family Hairdressing Package

As we all know, we all need a haircut and hair care, so the hair salon can launch a family hairdressing package for parents to take their children to have a haircut. Hair salons can also let hairdressers design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.

Precautions for promotion

1. We should ensure the quality and safety of all hair products before holding promotional activities in the hair salon to avoid harming the safety of customers.

All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.

3. After the hairdresser has made the promotion plan, it is necessary to start some activities, such as making booths, posters, or microblog promotion, so that customers can understand the promotion content of the hairdresser.

Barber shop new store opening planning II

(1) Successful promotion cases:

Customers come to the store to wash their hair fifteen times a month and get a free perm.

Through such promotional activities, several purposes can be achieved.

1. We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.

2. Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.

3. Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.

4. Increase the name of the designer and the popularity of the store. If the old guest is satisfied with the designer's service, the guest he brings will definitely name the designer's service, which can increase the naming degree. When carrying out this activity, it may be necessary to publicize it through the media (leaflets, etc.). ), this will cause a shock in the business circle, and as a result of word of mouth, the popularity of the store will also increase invisibly.

Such activities are bound to mobilize all the manpower in the store, and the number of customers coming to the store to wash their hair will increase, and the store will be busier, but in order to achieve the purpose of promotion, the service quality must be more exquisite. Perm is free, but you should be more diligent than usual. All mobilization will definitely boost morale and achieve the effect of increasing team spirit.

6. When the whole activity is completed, the skills of employees will be improved.

Many people may suspect that a free perm may cause losses in the store, which is not worth the loss. Actually, it is not, because the customer will not reduce the number of perms because you give him a free perm, and he may change from four times a year to five times a year. In addition, the boss only needs to pay more perming water and assistant bonus, the amount is probably from 50 yuan to 80 yuan, but he can get great benefits with such a small cost, because the number of times customers come to wash their hair is greatly increased, and the profit is far higher than the cost of perming.

For such activities, the boss does not have to worry about the cost, but can improve the performance, the performance of the designer can increase, and the bonus of the assistant is expected to increase.

(2) Failure case of promotion: 60% discount on perm.

Discount activities that are considered to improve performance have the following disadvantages:

1 Reduce in-store income. The original price of a perm may be 200 yuan, because it is 60% off, so it is 120 yuan, and the store lost 80 yuan's income.

2. Discount is not attractive. For an old customer, he has never come to the shop to have his hair permed because of the discount. He probably wanted to have his hair permed. For a new customer, discount is not attractive because there are too many discount activities like this.

3. The consumption level has dropped. Originally, guests might be used to perming 200 yuan's hair, but now they just need 120 yuan. In this way, his consumption habits may become 150 yuan, and his consumption level will decline.

4. the cycle is extended. Guests originally need to come to the store for a perm every once in a while, but because the store regularly holds promotional discounts every year, guests will deliberately wait until the discount period before perm, which invisibly prolongs the perm cycle.

Important matters to be mastered in discount activities

If the promotion activities are not set properly, it will not only fail to promote sales, but also lead to the opposite effect. However, the case of [60% off perm] mentioned above is not completely infeasible. If we can master several elements, we can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.

1. Improve the consumption level of customers. Customers used to burn 200 yuan. At this time, we can suggest that he change to 500 yuan. He can enjoy better service without spending a dime more. From then on, the loss of discount will be balanced by increasing the unit price of consumption, so that the income in the store will not decrease.

2. Old guests must be born to old guests, that is, guests bring guests to the store for consumption. We must find ways to get old guests to bring new guests during the discount period, so that the implementation of this activity is meaningful.

3. Don't inform the customer in advance. If customers know the news of the discount in advance, it is likely that customers will wait until the discount before perm, thus prolonging the consumption cycle.

If the guests only know that it is a discount period when they come to the store, they will probably have a perm in advance, which will shorten the consumption cycle and achieve the purpose of discount promotion.

If you can't grasp the above three points, you are doomed to fail. It is better not to implement it, lest the loss outweigh the gain. In the past, many hair salons successfully implemented discount promotions, but some failed. That's the reason. In addition, discount promotion may lead to a rapid increase in the number of tourists in the current month, but the number of tourists in the first two months has decreased significantly, which must be carefully considered when implementing discount activities.

Barber shop new store opening planning 3

Time before the salon opens:

Before the barber shop opens, I need to know the exact time, place, customers and what kind of opening form of the whole activity, and communicate with the relevant departments of the community in advance when doing opening activities for the neighborhood around the hair salon.

Props and personnel needed for business opening

Since we want to do activities, props and on-site service personnel should have tables, booths, audio-visual equipment, promotional materials, banners, drinking water, gifts, program props, business etiquette personnel and publicity and promotion personnel. These must be listed. Before the opening of the hairdressing salon, the etiquette promoters should be trained, including the destination of the event, the explanation of etiquette hairdressing knowledge, customer communication and so on.

Open the planning section

In the opening activities of the neighborhood around the hair salon, after all the preparations are ready, the opening activities of the hair salon can begin.

1. Publicity and display: the publicity and display of residential products attract passers-by and residents to participate and let them know about the hair salon. The focus of the opening is to let everyone know about hairdressing knowledge and the characteristics of our hair salon.

2. Opening activities: After the activities are carried out, attention should be paid to the rise of people at the scene and the interaction between the audience and the etiquette promotion personnel. When releasing information about the opening ceremony, we should pay attention to the objectives and key points. At the same time, when explaining hairdressing related information, pay attention to the order at the scene and collect the contact information of interested audiences.

3. End of the activity: After the activity of the hair salon is over, it is necessary to summarize and analyze the whole activity, and then pay a return visit to the key customers and follow up the service.

Opening promotion activities

1. A few days before the opening, as long as a hair salon buys a certain kind of supplies, it can enjoy our hair salon 1 yuan perm or 1 yuan hair dyeing service for free;

2. Send conditioner or shampoo as long as you come to the store for consumption;

3. 7 days before the opening of the business, open a member deposit 100, get 20 deposits, get 300 deposits and get 80, and enjoy preferential services;

4. With the opening leaflet of the hair salon, you can enjoy the discount of 10 yuan;

Finally, we can cooperate with enterprises in some service industries around us. For example, we can enjoy a 50% discount on some goods (only 10 people) during the opening of the hair salon with the lottery ticket of a bar.

Barber shop new store opening planning 4

1, activity name: fashion show competition (tentative name)

2. Activity theme: The theme is "Fresh and fashionable campus show"

3. Activity objectives:

(1) Students: enrich college life, provide a fresh platform for students to actively participate in it, and achieve the effect of communication platform.

(2) Customers: enter the campus in a friendly way, and promote the relationship with students in an interactive way, so as to better enter the campus market and improve visibility.

4. The specific process of the activity:

(1) At least half a month in advance, vigorously promote this activity with the help of the campus fashion newspaper media and the "Admire Campus" website to prepare for the start of the activity.

(2) Professional group: draw lots in barbershops that meet campus consumption standards, give advertising space with fixed page size at half price in newspapers, and merchants provide hairstyles designed in their own stores (taking students at school as models will be better recognized by students, so that students can really participate and improve their credibility), and display photos side by side with store names in our company's newspapers (here, we also advertise for merchants). At that time, our company will provide a special activity column. (Merchants can also provide short text to introduce the design concept. )

(3) Non-professional group: Let students from all schools participate and design by themselves, so that their colors and hairstyles can be freely displayed. However, we must take photos by mobile phones or other digital products with the theme of "fresh and fashionable campus", and send them to our company's mobile phone, email or website dedicated to receiving pictures with their signatures, leaving our own specific contact information after sending them, so that we can contact in time and issue prizes after winning the prize.

(4) Interactive participation of the whole people. Our company guarantees the printing and distribution of newspapers. During the activity, anyone who sees this information can participate in this activity. The voting method is: choose the design you think, the professional group and the non-professional group will judge separately, and everyone has the right to vote (but each mobile phone number or website member can only vote once a day). We will count the votes in a "transparent" way, and all businesses and students can supervise.

(5) Set a deadline at the beginning of the activity. After the deadline, all votes cast are invalid, and the deadline is the deadline. The winner of this activity is determined according to the number of votes, and the winner is the winner.

5. Award setting:

Champion award: one in the professional group and one in the non-professional group; Merit award: three non-professional groups.

6, reward content:

Professional group: advertising fees can be waived during the event, which is equivalent to free publicity to improve visibility. Non-professional group: the champion can get the _ _ _ _ _ _ _ _ Excellence Award provided by the champion shop of professional group for free, and can also get the corresponding gifts provided by other barbershops.

Barber shop new store opening planning 5

Theme of the activity: show the winter customs and create a good mood. Xinchao hairstyle quanneng romantic lossless soup

Activity date: 65438+February 15 to 65438+ 10/8.

Activity purpose

(1) Before the peak season of Christmas and New Year's Day, in order to give back to the customers who have supported our store for a long time.

(2) By this activity, customers can identify with our professional technology and services, increase the unit price of the whole store and form a new high-priced strategy.

(3) Through this activity, carry forward the spirit of solidarity and mutual assistance of all employees, and condense and play.

(4) Create and realize individual and team achievements.

(5) Break away from the competitive pressure, stabilize the customer base, and open the distance with competitors.

(6) The three-dimensional momentum is very attractive.

(7) Help employees realize that only under the protection of membership cards and VIP cards will there be real repeat customers. Only by attracting a large number of customers can we stabilize the performance foundation of individuals and stores.

(8) Help employees create more opportunities for perm, hair dyeing and hair care, stabilize the customer base and better control the customer consumption cycle.

(9) Encourage teams to take team interests as the starting point and create an atmosphere of "competition, learning, catching up, helping and surpassing".

(10) Strive to be a service angel and technical expert, and improve the advanced honor and welfare of employees.

Activity content

(1) attract customers with 3% or 2% discount, give back to customers romantically in all directions, and create big customers.

(2) Set the perm package internally, reduce the target number of sales responsibility of card issuing, and create high unit price and high performance.

(3) stipulate the number of employees' VIP card sales responsibilities, and reward and punishment should be given simultaneously.

(4) Anyone who goes to the store for a perm during the activity can enjoy a 30% or 20% discount on all-round romance.

(5) Any customer who goes to the store for consumption during the activity can use this hairstyle design software to design a photo or six hairstyles for free.

In fact, many customers want to see how they design other hairstyles. It is also a good way to design hairstyles for customers free of charge by using hairstyle design software, which is not available in other hair salons.

(6) Customers who want to have a perm enjoy the discount of hair care and dyeing package on the same day.

A set of all-round romantic lossless perm original price ss yuan+beauty point hair dyeing original price _ _ yuan. The original price of ginger therapy is RMB _ _ _ yuan, and the package discount is available.

B set of universal romantic lossless perm original price RMB _ _+ginger hair care original price RMB package discount.

Discount card cutting activity: wash, cut and blow the card three times, with a special price of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Anyone who buys VIP on the same day can buy a beautiful youth hair dye for only _X_ (excluding washing and cutting)

Preparation before the activity

(1) Personnel mobilization before the activity: tell the content of the activity and let everyone know.

(2) Prepare all kinds of products needed for the activity, and don't have many customers but no products.

(3) The most important move is to build momentum beforehand, which plays a decisive role in the success or failure of the activity. Learn how to build momentum:

A pull the banner: it looks simple, but it must be done.

Set up the atmosphere of the program in store B, so that customers will feel festive as soon as they come in.

Staff dress: Staff dress must give customers a festive feeling, not the same old clothes.

(4) The most important trick is to tell your old customers by SMS or direct phone call, and tell them the content and time of the activity. SMS is better, because in any case, once it is sent to Gu Rong, he will definitely read it, but the mobile phone is different. You can answer it or not. SMS is cheap.

Customer interest

(1) To provide customers with the correct concept of perm and understand the concept of perfect and lossless perm of natural plants (all guests)

(2) Let customers feel the reality of high quality, high quality and low consumption. (Good quality and low price)

(3) Let customers get trust, peace of mind and satisfactory service. (Enthusiastic, active and comfortable)

(4) Enjoy ultra-low price and excellent service.

2.6 Employee benefits

(1) attract more tourists and increase the average selling price of customers.

(2) Improve staff service and give full play to sales skills and eloquence.

(3) Encourage employees to have more contact, serve guests and give full play to what they have learned. Enhance self-confidence and increase designated customers.

(4) Improve the overall work efficiency of our store, promote unity, resolve conflicts and create a better future.

(5) Take the opportunity of advertising to exercise the courage of employees, realize that it is not easy to create new customers, and cherish customers; We should provide better service.

(6) Improve employees' income.

Layout execution points before activities

(1) Promote the concept of "all-round romantic lossless perm" to employees, improve the lossless perm care after perm, and make technical service education in advance.

(2) Check whether the typesetting and technical quality, service language and communication training of advertisements are in place.

(3) Two-day work cycle (completed on a monthly basis) for employee photos and performance display boards (used for daily battle reports)

(4) Customer information sorting, telephone notification to customers, and three-day work cycle (completed on).

(5) Three days before the advertisement release (in-store) period (completion date: month, day)

(6) Guests that stylists can contact should be notified four days in advance.

(7) New Year's Day painting is completed the day before the activity.

A: Bizi is sold in the store to form characters.

A. How to say "all-round romance does not damage perm" when cutting hair?

B. How do perm customers say "perfect dyeing"?

C. how do customers dye their hair?

D. How to get customers to buy a "haircut card"

E how to get customers to buy products?

Advertising language training. Cold perm technical training. Hair dyeing and hair care training. Guests unified greeting language.

G: release the latest hairstyle (happy new year's day with pictures hanging in the shop)

(8) Out-of-store advertisements (photos, painting) were released on.

Beautiful card issuance: completed on _ _ _ _

Paper towel distribution: completed on _ _ _ _

Poster pasting: completed on _ _ _ _

The morning meeting will check the situation of the day before and arrange the work of the day.

Reward and punishment method

This activity is based on the results of performance achievements.

A: The number of hair stylists' bags and the achievement targets.

B: Help to bury the VIP card, achieve the same number of hair care and performances, and win the first week of competition (cash prize).

In the second week of the competition, the champion and the employees challenged each other (scissors were awarded). In the third week, the champion and the challenge number compete (the loser treats). The fourth week of the competition, 10 champion (cash awarded). C: Three days before the activity: publicity, start the competition. Example: The stylist's task this month is to sell 100 sets each, and reward 200 yuan after completion. Hairstylist 1 actually completed 200 sets this month. The number of finishes divided by 3 marks equals the completion rate, and stylist No.65438 deserves the 400 yuan Prize this month. Small and medium-sized workers only reduce the number of rewards and punishments, and if they fail to achieve their goals, they will be fined according to the proportion of bonuses.

For example, 1 hairstylist actually completed 80 sets this month, with a completion rate of 80%. Then the stylist fined 40 yuan in the store this month. How much is awarded to the weekly champion shops at all levels and the monthly champion shops at all levels? How much will the last two players at all levels be fined?

Activity summary

(1) activity feedback

Many hair salons end their activities. In fact, activity feedback is very important, especially for how to carry out the next activity. How to give feedback? Here are several ways to distinguish:

A: When customers come to spend money, they must set up files with software, so that they can send them emails after the holiday.

B: SMS to inform customers of consumption information: Many colleagues in the hairdressing shop have our customers' stored value membership cards. When customers finish spending, if there is another consumption information to tell them, people will feel that the store is transparent and fair in consumption and will increase their next consumption.

C: Telephone contact: Although telephone contact is troublesome, how to be an important customer must contact by telephone, because telephone contact is closer.

(2) activity summary

A. rank the performance of each employee.

B, each employee writes an activity summary: Nowadays, people are less and less accustomed to writing a summary, which is beneficial to thinking training.

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