Wiped 300 pairs of shoes. The traditional model in this paper refers to how to run a shoe stall.

Wipe yourself 300 pairs of leather shoes.

In 2003, Li Chaojie was laid off. After being laid off, unwilling to be lonely, he raised funds to do business with others, but he was cheated at the beginning.

Li Chaojie seems to have aged a lot overnight. He doesn't want to go home after work and is ashamed to face his wife and children. But life had to go on, and he was forced to borrow money everywhere.

By chance, he met a shoeshine worker, who was cheerful all day and had no sense of inferiority: "To tell the truth, this business has less investment, less risk and high profit. How can it earn two or three thousand yuan a month?" Li Chaojie was infected by his positive attitude towards life.

Do I really want to be a shoeshine boy? Li Chaojie kept asking himself: Where should I put my face? Will relatives and friends laugh at me? He still has scruples about saving face.

That night, he went to a restaurant with his friends, and a little thing changed his mind.

The waiter accidentally spilled wine on Li Chaojie's pants and shoes. Li Chaojie was a little annoyed, thinking that this period of time was enough, and even eating a meal was so unlucky. He just wanted to get angry with the waiter, but I didn't expect the hotel owner to come over at once, take out the paper towel and squat down to shine shoes.

Li Chaojie's anger was suddenly doused. He ate the meal quietly and kept thinking about things in his mind. Suddenly, he realized that the person standing is not necessarily great, and the person squatting is not necessarily small. Standing to be a man and squatting to do things is the real strong man.

The next day, Li Chaojie resolutely became a shoeshine master. In the business model, he broke the traditional model and moved the shoe stall indoors, giving it leisure and happiness. There are books and flowers in the room, so that customers can feel the warmth of home when they shine their shoes.

His business is endless, but when he is full of ambition, the bottleneck of development appears, and his knowledge of leather is almost zero. Different leathers have different characteristics and different maintenance methods. If you choose the wrong way to shine shoes, it will do great harm to a pair of shoes.

What shall we do? Li Chaojie doesn't want to be fooled. He was recommended by a friend. As soon as he has time, he goes to the tannery and shoe factory to ask the master. In order to ensure the effect of shoeshine, every time he enters a batch of new maintenance products, he must first test his leather shoes. After several years, he has worn more than 300 pairs of shoes.

Opportunities always favor those who are prepared. Li Chaojie finally summed up a set of his own entrepreneurial plan and unique shoes repair, leather renovation and beauty technology. In March 2004, all the 30,000 yuan he had invested in earlier period was recovered, and he also made a net profit of more than 20,000 yuan.

Looking at the good development momentum of shoe shine shop, he decided to expand his business and open branches one after another. On August 20/0/0, Kloc applied to the State Trademark Office to register the trademark of "Shoe Butler" and applied to the National Internet Information Center for filing official website, the shoe butler.

At present, Shoe Butler has more than 600 cooperative stores in more than 60 cities across the country, and at least 1500 disabled people and college graduates have become Li Chaojie's partners. Nevertheless, the "Shoe Shoe Shoe King" who owns 600 chain stores is not sitting in a luxurious and comfortable office, but doing the work of "squatting to shine shoes" as always.

Being a man standing and doing things squatting are worthy of respect.