Traditional Culture Encyclopedia - Traditional stories - Would you like to ask about the development prospect of convenience stores in China?
Would you like to ask about the development prospect of convenience stores in China?
The inconvenient modes mainly include: colorful fruits; Xiaohui convenience warehouse; Hi cabinet; Downstairs; Lightning; Wheat is convenient; Scarlet convenience; Ginger is convenient; Daily freshness and so on.
The core data of this paper: the opening rate of online business; Proportion of online business;
The number of convenience stores has greatly increased.
In 20 19, the number of convenience stores in China continued to grow, reaching132,000, up 9% year-on-year, and the growth rate of stores slowed down. In 2020, the number of convenience stores in China will reach193,000. In 2020, about 6,500 new stores will be opened in the top ten stores, accounting for 45% of the total number of newly opened stores, including 20,000 convenience stores and platform convenience stores, and 44,000 traditional convenience stores/kloc-0, with an average growth rate of 8.9%, basically maintaining the level of 20 19.
The digital transformation of convenience stores has accelerated, and the logistics distribution has the highest degree of digitalization.
In the digital construction of convenience stores, the proportion of online business opened by 20 16-20 19 convenience stores showed a gradual and stable upward trend, and the growth rate in 2020 was more obvious in 20 19. By 2020, the online business opening rate of convenience store enterprises in China is as high as 73%, which further catalyzes the development of online business.
Note: online rate = online business/heavy business * 100%
Judging from the different application scenarios of convenience stores, the key point of its digitalization mainly lies in the intelligence of logistics distribution. In 20 19, the online business of logistics distribution and intelligent optimization and upgrading accounted for 73%, followed by the online business of intelligent monitoring system accounting for 33%, and the online business carried out by unmanned stores accounted for the least.
Attach importance to improving digital capabilities: customers, products and operations are indispensable.
In the construction of digital capability, enterprises pay more and more attention to the construction of digital capability, pay attention to customers, products and operational support, and build digital operation, customer-centered sales and marketing, and customer-centered supply chain. , so as to realize the overall cost reduction and efficiency increase of the enterprise.
—— Digitalization fully penetrates the customer marketing end.
From the customer field, the development of convenience store industry is fully infiltrated by digitalization, and consumers' consumption cognition is widely influenced by digital media. Enterprises can achieve wider consumer coverage and deeper consumer influence through the digital layout of marketing terminals.
-Differentiating products to enhance the competitiveness of shopping malls
In the product field, from the perspective of convenience store operation, convenience store enterprises have created many daily consumption scenarios to drive consumers to repurchase through expanding demand for three meals a day and afternoon tea, and deepened the scenarios vertically in the time dimension. For example, Fu Convenience Store focuses on three meals a day, creates diversified dining services and shapes consumers' minds, and introduces 6.6 yuan breakfast series (1 cup of American coffee+1 meat buns+1 tea eggs), Chinese food and dinner, and 9.9 yuan lunch. At the same time, it will launch its own brands such as "Beauty Knowler", "Coffee Boiling" and "Living for Eating", focusing on scenes such as baking, coffee and lunch.
Neighborhood convenience stores explore other life service scenarios to enhance consumer stickiness. Neighborhood convenience stores provide customers with breakfast, lunch, afternoon tea, dinner, snack and so on. To solve the customer's "five meals a day" life. At the same time, the neighborhood convenience stores will provide some additional life services, which will differentiate the operation scenarios, such as providing free charging service, providing weighing scale, mirrors and so on.
Under the young customer base structure and changing needs, it is the core competitiveness of convenience store enterprises to create differentiated competitive goods and operational capabilities, especially the core categories represented by fresh food to achieve differentiation, customer-centered customization and product innovation. Generally speaking, in terms of sales, cigarettes and Japanese-style fresh products accounted for the largest proportion in the sales of sample convenience store enterprises from 2065 to 438 to 2020, among which Japanese-style fresh products increased the fastest, and the overall sales contribution increased by 2% in 2020.
To sum up, in the next 3-5 years, the sustainable development driven by the improvement of operational capacity will be an important development direction for convenience store enterprises in the future. Store operation is the core foundation to support future development, and the overall store operation level will be improved around store expansion, product iteration and digital capability.
—— Digital operation empowerment convenience store
In the field of operation, market-leading retail enterprises are using digital means to improve store performance, customer base management and operational efficiency.
The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Convenience Store Industry in China by Forward-looking Industry Research Institute.
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