Traditional Culture Encyclopedia - Traditional stories - What stage or level do you think the customer service concept of China household appliances enterprises is at?
What stage or level do you think the customer service concept of China household appliances enterprises is at?
From the era of 1.0, which scattered the unconscious service concept of "after-sales service" in the late 1970s and early 1980s, to the generation of 2.0 who actively studied "service" by taking foreign brands as an example in the 1980s and 1990s, they vigorously expanded and widely laid service points, and today, domestic brands have created their own service models, upgrading the pursuit of service forms and innovation to the optimization of service content and upgrading China's home appliance industry.
Nowadays, users' consumption concept has changed greatly, from focusing only on product quality and price to paying more and more attention to product service quality. Moreover, the competition in the home appliance industry is extremely fierce now, not only in terms of product, quality and marketing network, but also in terms of customer service. So now the service competition is placed in an increasingly important position, and manufacturers and companies have increased their investment in services.
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