What is meant by SI system?

SI, that is, chain brand image. Compared with the implementation of brand strategy by large conglomerates in the country led by the CI, VI design boom is different, SI is only for a chain of franchised enterprises and the implementation of the store image design and management system.

SI is the abbreviation of Space Identity, known as space identification, or Interior Identity indoor identification, it can be treated as an extension of the VI, but the main purpose is in the "three-dimensional space", "decoration specifications "The biggest difference between spatial identification and traditional decoration design is that it is a systematic design, rather than fixed-point design, to adapt to the development of the chain will come across the problem of different sizes of each store.

A set of SI system design is divided into three types: flagship store, island store design, corner store design. Different types of store design in determining the overall design style and props, the main vibration of the brand design will be in accordance with the unified overall display principle planning, the props repeated display and local details to adjust to meet the different types of store design needs.

Expanded Information:

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Chain identification (STORE IDENTITY abbreviated SI) for the identification system, but a fashionable term. Europe, the United States, Japan, the chain business in the chain identification system planning, has created a sharp momentum, can be said to be after the enterprise identification of another wave of new wave. Under the impact of liberalization and internationalization wave, domestic industries have also been greatly affected.

SI contains quite a lot of content, but according to the nature of the analysis can be divided into two major parts: the first part belongs to the visual and environmental VI visual identification and SI space identification, the second part belongs to the concept of positioning and management system MI concept identification and BI behavioral identification; due to the two parts of the professional field of different, so, in the planning of the must be closely coordinated, in order not to be lost due to multiple carriages. will not lose the direction of consistency because of the multi-headed carriage.

References:

Baidu Encyclopedia-SI