Content of Business Etiquette Training Courseware for Marketing Enterprise Employees

The principle of wearing professional clothes

Usually, we should pay attention to three aspects: fabric, color and style when wearing professional clothes. Although it is generally acknowledged that pure wool, pure linen, pure cotton, silk, pure leather and five pure fabrics are the best, it is also well known that if employees wear leather skirts to work, what effect will it have; As for the color, we should pay attention to the "three-color principle", that is, there should be no more than three colors in the whole body, and it is best to have an achromatic color (black, white or gray). Style has a well-known TPO principle, that is, everything depends on time, place and purpose.

If the company has a dress code, both men and women should wear work clothes during working hours, but it needs to be reminded that you should pay attention to the cleanliness of work clothes. Even doctors, chefs and waiters are more diligent in washing work clothes than in washing their own clothes. In particular, women who go to work should be reminded not to think that they are particularly attractive, which will bring more opportunities for their development. In fact, the effect may be just the opposite. Because men are more concerned about business at work, and your female colleagues don't want to see anyone who is too prominent.

Dress code for female employees

In offices and formal occasions, tight-fitting, transparent, revealing and wearing fancy and lovely clothes should be avoided. Professional suits are the first choice for professional women, including skirts and trousers. When wearing a skirt, the length of the skirt should not be less than three inches above the knee.

Problems needing attention in wearing a suit

Wearing a suit will make you look elegant. However, if a suit is properly dressed and self-righteous, it will often make people laugh and be generous.

A tie is called "the finishing touch of a suit", and the length of the tie is very important, and its lower end is below the belt1-1.5cm. On formal occasions, wear a double-breasted suit, and the buttons should always be buttoned. Wear a double-breasted single-breasted suit jacket. The top button should be buttoned, and the bottom button is always unbuttoned or both buttons are unbuttoned. For example, a single-breasted suit jacket with three buttons and a button in the middle.

The texture of the tie is pure silk, and the pattern and color of the tie can be selected according to your own needs. But if you wear a striped tie or plaid tie, you shouldn't wear a striped suit, striped shirt or plaid suit or plaid shirt. The former collocation is called zebra collocation and the latter collocation is called sika deer collocation, both of which are inappropriate.

Walking outdoors, you don't need a tie clip. Xu Lailiang breezes gently, and his tie flutters with the wind, which has a unique charm. But in formal occasions, such as eating, tie clips are still needed. Otherwise, the first person to "taste" food may be an unrestrained tie.

The tie clip is only used to fix the tie and has no decorative effect. Its correct position is on the fourth button of the 6-button shirt from top to bottom. Here, you can't see the buttons of the suit jacket. It is best not to put the tie clip too upward, especially when it is intentionally exposed to others' vision. The collar of a shirt is about 1.5 cm higher than the collar of a suit, and the sleeves should be outside the cuffs of a suit jacket, exposing about 1.5 cm, mainly for the cleaning of the suit. It's best not to forget this point, so as not to give people the illusion that the shirt collar and sleeves are dirty and people dare not look. Besides, it can protect the suit. From the price point of view, it is much cheaper to change shirts than suits.

In order to make the suit look crisp and fit, don't wear anything under the coat except the shirt and vest. If it's too cold, you can wear a sweater, and the color elements and patterns should not be too eye-catching. It's best to wear a pullover with a chicken collar, even a tie, which looks very harmonious.

In principle, you can't put anything in the pocket outside the suit jacket. It's best to put pens, wallets and the like in your coat or briefcase. Only decorative handkerchiefs can be placed in the left breast pocket outside the coat.

Suits are usually worn on formal occasions, that is, suits with the same quality, color and style. When wearing a suit, pay special attention to the collocation of shoes, socks and belts.

Shoes and socks

Since DuPont invented nylon, stockings have become an indispensable part of modern women's clothing center. However, most women are prone to make a mistake: they only care about matching their own stockings, which often destroys the overall effect because of improper matching of stockings.

Silk stockings must be higher than the skirt hem, and you can't show your legs when standing or sitting. If you wear a miniskirt, you'd better wear pantyhose, or others will think you are frivolous.

It is common for many people's socks to roll up to the bottom of their skirts. In this case, it is best to use garters, or not to wear them, and don't use hand socks often. The colors of stockings and shoes must match, that is, they should be lighter than the colors of leather shoes. Women wear black half-high heel "boat shoes" at work, with little decoration. As for male office workers, it is best to wear black lace-up leather clothes and dark cotton socks. At least not wearing white sports socks.

Principles of office workers' accessories

For a person's overall image, accessories are like punctuation marks in a beautiful article, which can not be ignored. Jewelry includes headdress, jewelry, necklace, earrings, foot ornaments, waist ornaments, chest ornaments, etc. Generally speaking, the principle of office workers wearing jewelry is that the texture should be high-grade, with pure gold, pure silver and pure white gold as the best. As for "pure" jewelry, it's too ostentatious to wear at work. Second, the texture should be uniform, that is, the whole body accessories should have the same texture. Third, we should conform to the routine and not be unconventional, so as not to mislead people. Usually, it is advisable to have no more than 3 full-body accessories.

Hairstyles of office workers

The fashionable hairstyle in the hair salon, walking in the street may improve your return rate, but in the office, it may make people think. The most conservative hairstyle for male office workers is 5-7 cm long split hair. Of course, it can be long or short within the scope of this center, but it can't be short like a Buddhist disciple or beautiful; Similarly, development on the 28th or 46th is not bad. Female office workers have simple hair styles and straight black hair, commonly known as "clear soup and dried noodles", but the operation forms are various. At least, when they go to work, they should "restrain" their long shawl hair, preferably tied in a bun.

eyeglasses

Many men wear glasses, which will give people the feeling of maturity and sophistication. In fact, this is the same for women, so white-collar women should try to avoid wearing tangible glasses. But if you are really helpless, you should choose a mirror that matches your skin color and face shape, and always pay attention to the cleanliness of your glasses. Remember not to wear colored glasses, especially sunglasses, when interacting with people.

Oral hygiene

Brush your teeth and rinse your mouth after meals. It is best to eat less irritating and odorous foods during and before work, such as onions, ginger, garlic and leeks. However, if you really have no choice when eating, you should rinse your mouth immediately after eating, or use refreshing liquid or chewing gum to drive away the taste, but be careful not to chew gum in front of others, especially in social occasions such as dances.

Three elements of makeup

1, eyes: the eyes constitute the core of the face, and many subtle emotions are expressed through the eyes. The focus of gaze is your eyes, which are the mirrors of your thoughts and personality. Eye modification has become the focus of makeup procedures.

2. Lips: The close relationship between lips and facial expressions makes them have a highly distinctive expression function, which is called "the charm point of the face". When the lips are still or moving, they must show clear outline, vividness, naturalness, enthusiasm and rich expressive force. Choosing the right lip color is the premise of showing the overall aesthetic feeling.

3. Skin color: Skin color is an important part of the overall sense of makeup. The key point of this project is to choose true and natural colors to show the turning point of facial relationship, and to use accurate colors to show the gender, personality and health status of characters. The five conditions of a healthy complexion are: wetness, luster, tension, elasticity and blood color.

Fast makeup method for office workers

With the rapid development of economy and society, women are under great pressure in their career and life, so it is particularly necessary to master quick and simple makeup. Every woman can find a quick way to suit her according to her personality characteristics. Here are some of the easiest ways.

1, dry and wet powder, mascara and monochrome lipstick for T-belt. (This method is suitable for oily skin)

2. After using the purple foundation cream, use the basic background color at the fundus and bridge of the nose, around the eyes and at the nose and mouth. You don't need makeup. Use a gray eyebrow pencil to stroke your eyebrows and paint lipstick. (This method is suitable for dry skin)

3. Use the same color foundation cream on the whole face. After fixing makeup with powder cake, brush mascara and apply colorless lipstick.

Problems needing attention in women's makeup

1, don't make up in public;

2, don't make up in front of men, so as not to "wear help";

3, pay attention to proper conversation, it is best to make up under the same or similar light source as the makeup environment;

4. Use cosmetics with strong fragrance with caution;

5. Don't borrow other people's cosmetics easily;

6. Don't ask each other about the brand of cosmetics;

7. Pay attention to the inspection of makeup effect.

Make-up effect inspection

After hard work, I finally put on makeup. I shouldn't think everything is fine. The last link must not be forgotten, that is, the inspection of makeup effect, so as to modify it in time.

1, whether there is foundation cream on hair and eyebrows;

2. Whether the eyebrows are equal. See if the shape of eyebrows has destroyed the balance of the face because of the emphasis on skills in the past;

3. What is the makeup effect of eyes? Does it look good with your eyes half closed? Because people look at your closed eyes more;

4. Does it look good when you smile? Is lipstick regular? Is there lipstick on your teeth?

5. How to apply mascara evenly? See if there is foundation cream on it;

6. Is the face an ordinary job? Is it because the smell is too white? Smile, if the wrinkles are too obvious, there is too much powder;

7. Whether your face is natural and healthy. Is the amount of rouge appropriate?

8. Stay away from the mirror. Is it like a layer of things on your face? Is the neck the same color as the face?

9. Whether the lipstick color is too heavy. If it is too heavy, it can be covered with beige to make it softer.

10, also check the side. See if the eyebrows, eyeliner and lipstick contours are coordinated?

Develop good habits of work and rest

Get up on time and go to work on time. You don't have to get dressed in a hurry, catch the bus breathlessly, wolf down your meals and spend every day leisurely.

Significance of image arrangement

Of course, the image is your own, but it also exists in the eyes of others. A good professional image can better show one's inner charm, show respect for others and be an indispensable part of shaping an ideal overall image.

Steps of image arrangement

White-collar workers in office buildings seem to have a considerable distance from the olive green in military camps, but the image arrangement of office workers is similar to that of military discipline inspection, followed by hair, face (including "secrets" in corners of eyes, corners of mouth, nostrils and teeth and possible glasses), clothing, hands and feet, and of course socks and shoes on feet. Besides, don't forget to get a manicure.

The focus of image processing

Image is an all-round concept, but it is impossible and unnecessary to cover everything all the time. Get to the point. The so-called focus, one is the head, and the other is the hand, because both are exposed parts that reflect your connotation and are the focus of attention of others. Remember, face is a person's first business card, and hand is a person's second business card, right? Once a gentleman said to the bride at the wedding, "I fell in love with your hand first, and then I fell in love with you."

Image arrangement principle

Our life can be roughly divided into three areas: work, socialization and leisure, each with its own laws: work is conservative and standardized; Socialization is fashionable and individual; Leisure, convenience and comfort. Even when you are socializing or relaxing, don't forget that you are a safe person. Therefore, the three safest principles of image finishing are natural, conservative and meticulous.

Effect and goal of image processing

Custom is a second nature. If one day, before going to work, meeting, meeting with superiors, attending important occasions, etc. You can use the ubiquitous mirror in the company (at least people can use it as a mirror) to tidy up your image, just like washing your face and brushing your teeth unconsciously every morning, which can be described as "success comes naturally".

Wearing the company badge

The company requires that employees should wear company badges when going to work or attending major events. At present, employees wear two kinds of company badges: the big company badge is gold and silver, and the small company badge is green and white, which are worn when wearing suits and shirts respectively. The big badge is worn on the left lapel of the suit, and the small badge is worn above the left breast pocket of the men's shirt, and the women's shirt should also be worn in the corresponding position.

Business cards and usage methods

Business cards are one of the important social tools in the work process. Pay attention to etiquette when exchanging business cards. The business cards we use usually contain two meanings, one is to indicate your unit, and the other is to indicate your position, name and responsibilities. In a word, a business card is a form of expression of oneself (or company). So pay special attention when using business cards.

Preparation of business cards

Don't put business cards with wallets, notebooks, etc. In principle, use a business card.

Business cards can be put in your coat pocket (but not in your pants pocket).

Keep your business card or business card holder clean and flat.

Accept business cards

You must get up and accept your business card.

Pick it up with both hands.

Don't mark or write on the business card you receive.

Don't fiddle with the business cards you receive.

When you receive a business card, read it carefully.

Don't leave the other party's business card on the seat, or accidentally leave it on the ground when storing it.

Hand over a business card

The order of handing out business cards is that subordinates or visitors hand in business cards first. In the case of introduction, the business card should be handed in by the introduced person first.

When handing out business cards, you should say some greetings such as "Please take care of me" and "Please give me advice".

When exchanging business cards, you should hold your business card with your right hand, and then hold it with your left hand after receiving the other party's business card.

When exchanging business cards, you should also look at your position, name, etc.

If it is difficult for you to read, you should ask in advance.

In the conference room, if most people exchange business cards with each other, they can arrange business cards according to their seats.

In conversation, you should address the other person's position and title, such as "manager" and "professor". When there is no position or title, you should address "Mr. ×××" and "Miss××", and try not to use the word "you" or call them by their first names.