What is graphic design?

Graphic design is defined as artistry and professionalism, with "vision" as the way of communication and expression. Create and combine symbols, pictures and words in various ways for visual expression to convey ideas or information. Graphic designers may use professional skills such as typesetting, visual arts and page layout to achieve the purpose of creative planning. Graphic design can usually refer to the process of making (designing) and the final finished work. The study content of graphic design major usually includes the design and production of Photoshop, Illustrator, CorelDRAW, Indesign and other software.

(1) plane structure

1, regular and irregular composition of points;

2. Different directions and qualities of lines bring different psychological feelings to people;

3. Various forms of surface formation and segmentation;

4. Forming method of shape;

5. Design form.

(2) Color composition

1, master the basic knowledge of color and color matching rules;

2. Know how to express people's psychological reaction to color and its internal relationship.

(3) Pattern modeling

On the basis of plane composition and color composition, on the basis of specific patterns such as scenery, people, still life and animals, the patterns are deformed. It is required to have decorative patterns without losing the original appearance of the object, and to master the process of decoration from natural image to image.

(D) Font design

1, the deformation of Chinese fonts.

2. English fonts are distorted.

(5) Logo design

In logo design, the inherent law of composition design is reasonably used, and the symbolism of logo graphics and the role of visual communication in advertising design are emphasized.

Application software: Photoshop, Coreldraw, etc.

(6) Outdoor advertising design

Understand the forms, types and means of expression of outdoor advertising and the forms of outdoor advertising, and make rational use of the different characteristics of various materials.

Application software: Photoshop, Illustrator, Coreldraw, etc.

(VII) POP advertising design

Understand the forms and expressions of POP advertisements, and rationally design POP advertisements by using the knowledge of plane composition and color composition.

Application software: Photoshop, Coreldraw, etc.

(1) The process of processing some digitized images with some special operations.

(2) It is a comprehensive content integrating computer technology, digital technology and artistic creativity. Definition of design: Design is an artistic creation activity purposefully carried out by designers. Design is a kind of work or occupation, and it is a modeling activity with aesthetic feeling, use and commemorative function. The word "design" is the Japanese translation of the word "design". When translating the word "design" in Japanese, besides the word "design", designers, patterns and compositions are also used. So when we understand what "design" is, we can explain these words first:

English design comes from the Latin de-sinare, which means "making signs". /kloc-In the 6th century, desegno in Italy began to have the meaning of today's design, and was later quoted by English through the intermediary of French, which became the design in today's English. In English, design includes: a. Design and planning.

B. Draw a sketch and gradually complete a beautiful design or work.

C. appointment and cooperation for a certain purpose.

D. planning and planning.

E. intention.

F use stamp icon to express and confirm events.

By analogy, items A and B are the closest to what the design community calls design. In Japanese, "artist" means "idea processing" and thinks that design work is the work of idea processing. "Pattern" is relative to "copywriting", which means: explaining in words; Mode means: give an example. In other words, drawing is enough to explain how the work is done, and then generally refers to expressive graphic production.

In Chinese, "design" means "artificially set, calculated first, estimated to be achieved". This definition is actually another word that is more commonly used in Chinese: "construction". The word "construction" is also called "building" in Japanese and "building" in Chinese. Just as the word "design" was translated from Chinese characters in Japanese and returned to Chinese as a daily language.

However, from the perspective of the development of western design, before the rise of modern design, design was not only equal to architecture, but also equal to art. Especially in the process of western art history and the education of the Royal Academy of Art, from the Renaissance, architectural expertise was gradually formed, combined with the inheritance of painting expertise and sculpture expertise, which were collectively called plastic arts and design.

From this perspective, it is easier for us to understand the definition and explanation of "design is a shaping activity or architectural activity with aesthetic feeling, use and discipline".

But no matter how to distinguish, whether it is pure art, handicraft, architecture or design, it must meet the requirements of "aesthetic experience, use function and commemorative function"