How to plan Taobao operation in detail?

First, you should be familiar with Taobao's store operation process, and then have a general understanding of products and markets. Then you can make a detailed plan with reference to the relevant contents in the figure below, and complete various tasks on time step by step.

The popularity of Taobao has made traditional enterprises, especially retail enterprises, salivate. Nowadays, many enterprises carry out corporate marketing activities through Taobao in the form of C stores or Taobao Mall, but in fact, few can really receive the expected results. One of the important reasons is the lack of systematic understanding of Taobao's operation. So how do you systematically build your own Taobao operation system? Let's analyze the case of Caigen Tan's own operation of Taobao. 1. E-commerce strategic planning is based on data mining. Through the 360-degree insight analysis of the market, competitors, consumers and the enterprise itself, the overall e-commerce model, overall strategic objectives, development stage steps, investment and expected benefits of the enterprise are planned, and the thinking and direction are clear. The functions of the project are decomposed to form a Gantt chart of project progress control, and the detailed strategic implementation plan is subdivided into executable, supervised and controllable. Second, store planning and decoration On the basis of overall analysis and planning, set up a first-class Taobao store planner ... products, store decoration, traffic depends on whether you are a brand or an ordinary commodity operation, product price issues, page display, and store decoration issues.

The most important thing in operation is traffic ~ what are the regular activities, how to do holiday activities, what Taobao activities need to participate in, how to do shop activities and how to get traffic! How to maintain the existing customers of the store? . . . . . . . . Lots and lots.