What are the design principles of tourist attractions planning?

Key points of planning and design of tourist attractions (reminder from the tourism planning agency of Magic Star brand: the content is long, please watch patiently)

Based on many years' experience in cultural tourism design, Phantom Star draws the conclusion that the planning and design of tourist attractions should adhere to the principle of beauty, at the same time, fully consider the feelings of tourists, have certain affinity and care, and pay attention to practicality and functionality, so that the designed architecture, landscape and environment can form a beautiful picture and provide tourists with a beautiful travel experience. Specifically, what aspects should be paid attention to in the planning and design of tourist attractions?

1. Tourist attractions: If a tourist attraction is unattractive, it cannot be developed. The unique natural landscapes such as the peaks of the Lijiang River in Guilin and the strange waterscape in Jiuzhaigou are the attractions of these attractions. Without attraction and creating an attraction core, the foundation of tourism cannot be formed, so tourism must first form attraction and attraction core. The key to creating attraction lies in its precise positioning, which requires a deep understanding of resources, culture and market, and can dominate the whole amusement process.

1) knitting design

The travel route of tourism products is the process of organizing tourism and making the whole tourism achieve the expected effect, so the organization design of travel routes is very important. There is a key skill in tourism design ―― visitor electrocardiogram. For example, mountaineering, the whole tour process is as short as one hour and as long as one day. In general, tourists should be excited once every 15 minutes and once every 30 minutes. There must be a rest area and corresponding consumer goods every/kloc-0 hour, thus making the whole tour process rich and interesting. Travel is like a script. Tourism planning and design is actually editing a script, and the whole script needs the ups and downs of design to be attractive.

2) Design of tourist attractions

The key to the design of tourist attractions is to let tourists enjoy the tour and participate in the experience more effectively. For example, build a plank road next to the valley. The feeling of the stream seen through the valley is completely different from that seen from a distance. In the design, we should do a good job in the relationship between people and streams, so that tourists can participate in the experience without destroying the natural environment, highlight the natural value, feel the vitality of streams in the best position, and let this natural beauty bring physical and mental pleasure.

3) Entertainment design

Whether it is a natural sightseeing spot, a cultural heritage spot or an emerging attraction, entertainment is very important. Tourists pay more and more attention to participation and interaction, and it is difficult to attract tourists to stay in a simple sightseeing spot! Amusement facilities and equipment have developed very well at present, from motor, photoelectricity to digital amusement. Whether it's exploring haunted houses, flying in the sky, or other ways, all kinds of imaginative ways can be a deeply involved amusement experience. By creating scenes and experience processes that are not in reality, people are physically and mentally excited and have a great shock!

4) Design of rest nodes

If you want to stay in the most beautiful place, you can stop and rest by leisure Little Square, leisure commercial street and sightseeing platform. And set up commercial shops in the leisure area. This design constitutes the design of rest nodes.

5) Entertainment design

There is little difference between entertainment and amusement, but amusement is more reflected in the dynamic structure of interaction, and entertainment is more reflected in the cultural level and the way and structure of performing arts. For example, interactive performances, live performances, bonfire interactive participation, role-playing experiential activities and so on. When visiting Yangshuo, many friends must have seen the landscape performance of Impression of Sister Liu. This kind of innovation, which forms classics through high-level creative creation and makes tourists unforgettable, can form word-of-mouth communication and attract more tourists.

How to design tourist attractions? First, in terms of tourism landscape design, the landscape in tourism projects should have characteristics. Landscape itself should be a factor to attract tourists and enhance the overall attraction of tourist areas, rather than just meeting the requirements of function and general landscape. Tourism landscape design should achieve unique and attractive effects.

Landscape design includes not only natural landscape design, but also human landscape design. In order to build tourist attractions, we should build landscape features through very rich elements, and effectively use landscape symbols to reflect its value and fully demonstrate its uniqueness! Cultural landscape design has developed from cultural sightseeing to cultural experience design. Cultural experience landscape design uses various means and media to create an atmosphere and scene, which makes people immerse themselves in it and enjoy a series of unforgettable experiences. It is interactive, participatory and consumptive. It is mainly created through scenes, dynamic art, interactive art and entertainment.

2. Architectural design: The design of tourist characteristic hotel, tourist center, restaurant and performance theater is a professional subdivision of architectural design, which must be designed in combination with special requirements such as attraction function, cultural expression and symbol, reception function, distribution function and leisure function. In architectural design, through the excavation of cultural resources, it is transformed into architectural design language, which makes the building itself have fresh vitality, the unique appearance building becomes a landscape, and the landmark building becomes an attractive landscape in the scenic spot.

Thirdly, amusement facilities equipment design is a comprehensive technology, including equipment development design and equipment operation design. In most tourism projects, many facilities and equipment transform ready-made technology into applicable product functions through packaging design, and form recreation and sightseeing routes through tourism, and finally integrate into a set of models for scenic spot design.

Fourth, in terms of business model design, a scenic spot cannot be just a landscape. The most important thing for a scenic spot project is to implement the business model design. Without a business model, it is difficult for this scenic spot to have a return on investment.

1) revenue model design

The income model of tourism projects is the most important link in tourism investment. Studying the income model provides an important technical tool for us to design tourism products and invest in tourism. Tourism revenue can be analyzed from three aspects: total tourism revenue, tourism revenue chain and the setting of tourism revenue points. For tourism projects, the longer the income chain, the more income points and the greater the total income. The sum of the total consumption of a trip is related to the distance, time, the nature of scenic spots and the types of tourists, and the recreation mode has a decisive influence on the tourism income. For tourism projects, what is important is the total income and income structure. Maximizing the total income and optimizing the income structure are the basis for the successful operation of tourism projects.

2) Consumption pattern design

The design of shopping spots in scenic spots is mainly based on business forms, including entertainment consumption, leisure shopping and amusement consumption. Income structure is formed by income model design, and profit structure can be calculated by income structure, so income model design is a very important part of tourism and leisure product design.

3) Income project design

For example, the income items of scenic traffic are both means of transportation and sightseeing, and all means of transportation involve charging mode.

Fifth, in the aspect of marketing model design, we should design the marketing model at the same time as the income model design, including advertising planning, marketing channel planning, slogan planning, promotion model planning and so on. Marketing design can be carried out through TV advertisements, Internet, mainstream media and self-media. Marketing design and scenic spot management design can be called "soft system design". On the basis of attracting core products, scenic spot marketing must establish a systematic and flexible price system, formulate a promotion strategy combining publicity with terminal promotion, do a good job in brand management, that is, do a good job in consumer cognitive management, and at the same time do a good job in the channel model of multi-combination of marketing and service.

VI. Design of Operation Management The "design" of scenic spots includes all aspects of operation management such as operation strategy, management strategy and management implementation, with emphasis on investment analysis, profit model and development strategy of the project. The strategic orientation of development is to determine the management strategy of each module, including the operation execution circuit diagram, that is, the construction of each operation management module system and the formulation of each implementation plan of operation management.

In a word, the planning and design of tourist attractions is very important. From scenic spot construction, to landscape, recreation, architectural design, and then to construction and operation management, this series of processes has become a complete framework for the planning and design of tourist attractions. Learn more about the planning of tourist attractions and pay attention to our phantom starry sky!