Butterfly transformation of intelligent Liaoning｜Big Data + Intelligent Manufacturing, DAYANG Group to build the world's strongest customized apparel enterprises

In the intelligent transformation of the production system of DAYANG Group Limited Liability Company (hereinafter referred to as "DAYANG Group") clothing customization factory, we see that the workers remotely from the computer to receive the order, the use of intelligent layout system, select a suit of all kinds of fabrics, less than a minute to complete the tailoring.

Hu Dongmei, general manager of DAYANG Group, said: "Our fastest time, 4 working days can be delivered. A very fast closed-loop production allows consumers to customize their clothing from expensive, long and unaffordable products, to something that is within reach and can be purchased at any time."

Founded in 1979, DAYANG Group, with more than 4,000 employees, is mainly engaged in the design, production and sales of various types of medium- and high-grade apparel products, with an annual comprehensive production and processing capacity of 11 million pieces of clothing (sets), an annual export volume of 6 million pieces of suits (sets), and an annual output of 2 million pieces of customized clothing (sets). 85% of the products are exported, and it is the world's largest customized apparel production enterprise. The company is the largest customized clothing manufacturer in the world.

2012 million yuan to build a global garment intelligent flexible customization factory

Suit private customization in Europe, the United States, Japan and other developed countries is more mature, the DAYANG Group's suit orders, customized suit occupies a large proportion. For traditional clothing manufacturers, private customization has always been a niche market with high production costs, long manufacturing cycles, difficult to mass produce and promote pain points. To crack this bottleneck, enterprises must change and innovate the production process, through the development of information technology, intelligent transformation, the degree of supply chain flexibility is constantly optimized.

Since 2016, DYG has started to carry out intelligent transformation of the production system, and has invested a cumulative total of 200 million yuan to build DYG's global apparel intelligent flexible customization factory.

With the goal of in-depth customization and instant experience, DYG has created a customized clothing industry Internet service platform, Ustyylit. through the development of the platform, it opens up the data chain between apparel consumption and apparel design, production, materials, logistics, and customer service, and drives the design of apparel, fabric and accessory purchasing, pattern selection, production organization, planning and scheduling, according to the personalized customization needs of consumers, Warehousing and logistics, operation management, convergence of fabric suppliers, manufacturing factories, traders, brands, retail stores and other resources around the world, through data interconnection, collaborative production, to achieve global clothing personalized on-demand, flexible and intelligent custom production, to provide consumers with a new type of experiential clothing customization services, and to promote the integration and development of the digital economy and the real economy. Based on the platform to build the "support the depth of customization and instant experience of the whole category of clothing personalized customization project" selected 2020 Ministry of Industry and Information Technology new information consumption demonstration project.

02 Intelligent and digitalization throughout the entire production and sales process

By applying the self-developed high-efficiency production management information system, DYG realizes a digital workshop based on dynamic data management, with the integration of the upper data decomposition, the aggregation and analysis of the underlying data, and the immediate updating of the production process. By strengthening the development of the basic information system platform, it guarantees the stability and accuracy of data and information exchange, and realizes the efficient operation of the product production process.

The scale flexible customized production line formed by intelligent production equipment meets the production process demand of single-rule system business, solves the problem of production capacity, and improves production efficiency. It realizes the flexible organization of mass production and single-quantity single-rule production, and meets the large-scale single-quantity single-rule customized production capacity demand.

DYG has digitally transformed its marketing management model, continuously improving its digital service capability for global customers and consumers, meeting customers' differentiated needs, and providing high-quality products and services. Through independent research and development of measurement standards and measurement data system, ten million pattern database, dictionary code unified material management system, it has built a basic data platform based on customized clothing, which lays a solid data foundation for intelligent manufacturing and intelligent service; through the construction of a highly efficient marketing service information system, it realizes the synergistic management of data at the marketing terminal, the production factory side, and the supplier side, and realizes a comprehensive and close cooperation.

By gradually improving the intelligent production system, enhancing the level of intelligence and digitalization, facing the client side, the supply side, the production side, the logistics and distribution side of the links, the individual customer's personalized demand for modularization, combined to achieve large-scale production, and comprehensively enhance the industrial infrastructure capacity and modernization level, greatly improving the quality of customized clothing products, shorten the production cycle.

03 Intelligent manufacturing makes the niche high-end consumption into a popular fashion choice

Since the reform and opening up, the number of customized clothing as high-end consumption has multiplied. 80 after the 90 consumer pursuit of their own personalized clothing, fashionable characteristics of the customized clothing demand is more intense.

At the same time, the difference in people's body type, the demand for more tailored clothing. Therefore, the demand for private customization of clothing has risen sharply. According to estimates, the current domestic market size of customized clothing is about 200 billion yuan.

Big data + intelligent manufacturing breakthroughs in the measurement of the body, the key link board, flexible supply chain to achieve batch production of customized clothing, reduce manufacturing costs, shorten the custom cycle. The progress of the technical end of the clothing private customization of this niche high-end consumption into the public fashion choice.

Hu Dongmei said: "Customized clothing prices are becoming more and more pro-people, customized suits in earlier years may be three or five thousand yuan a set, but currently 2580 yuan can be customized to a set of special preferred pure wool fabrics suit. Then, if through some promotional activities online, such customized clothing may not even have to 1000 yuan can buy."

The global marketing network of DAYANG Group has spread to more than 20 countries and regions, opening thousands of single-cut cooperative stores. Customized clothing product categories have been expanded from suits to shirts, pants, coats, women's clothing, casual wear and other 7 categories, production capacity, delivery capacity, product quality global leader. 2019, DYG single ruling products reached 1.304 million pieces (sets), to achieve exports of more than 70 million U.S. dollars, to become the world's largest customized clothing production enterprises. Customized product sales revenue accounted for the proportion of the group's overall business revenue from 14.1% in 2016, increased to 36.2% in 2019, the enterprise product structure adjustment has begun to bear fruit. 2021, affected by the global epidemic and the complex and volatile international situation, DAYANG Group overseas clothing business cliff decline, but customized clothing production, still achieve sales of 1.2 million pieces (sets).

October 2021, in China's apparel industry's most prestigious annual event - China Apparel Conference, as the chairman of the topic of Hu Dongmei, in the "Intelligent Manufacturing and Human-Machine Integration" parallel session to the opening speech, to DYG's digital transformation practices, shared with the participants. The digital transformation practice, with the participants to share the experience of intelligent manufacturing in the apparel industry.

In November 2021, the Ministry of Industry and Information Technology announced the list of the fifth batch of "national industrial design centers", which is evaluated every two years, and DAYANG won the high recognition of the evaluation experts by virtue of its leading design and R&D capabilities and the deep integration of technological innovation and industrial design. DYG has won high recognition from the evaluation experts and was successfully awarded "National Industrial Design Center" among many participating enterprises.

In December 2021, at the Third China Garment Manufacturing Conference organized by China Garment Association, 12 enterprises in China*** were awarded the title of "2021 China Garment Product Innovation Base", and Dalian Dayang Customized Clothing Technology Co.

By strengthening the construction of the four main innovation centers, namely, technology center, design center, information center and testing center, strengthening the cooperation with overseas experts and domestic scientific research institutes, strengthening the management and cultivation of scientific and technological talents, and taking creative design as the leading role, being oriented to the market demand, and aiming at the satisfaction of the customers, DYG has formed the innovation system of products and services, which has comprehensively improved the core competitiveness of the enterprise. At the same time, adhere to the informationization, digital construction as the core, to promote the high-quality development of enterprises.

Up to now, DAYANG Group has 6 national high-tech enterprises, 1 national industrial design center, 1 national small and medium-sized enterprise public **** service platform, 1 national product innovation base, 1 provincial enterprise technology center, and 1 scientific and technological innovation service organization, and has been ranked as one of the world's top 500 enterprises in the apparel industry, and one of the top 100 enterprises in the national apparel industry. In recent years, DAYANG Group has won many honors such as "Liaoning Provincial Governor's Quality Award" and "National May 1st Labor Certificate".

During the "14th Five-Year Plan" period, DYG will actively promote the "double-cycle" strategy, focusing on the development of domestic business on the basis of stabilizing the international market and focusing on "brand DYG, customized DYG, digital DYG, capital DYG, cultural DYG", "digital DYG" and "digital DYG". The Group's comprehensive competitiveness will be enhanced in five areas: branding, customization, digitalization, capitalization, and culture.

DYG will adhere to the enterprise spirit of "a group of people, a lifetime, a thing", continue to build the global garment customization business as the focus of the industrialization of the development of the road, through the enhancement of the level of intelligence, digitalization, and promote the development of large-scale customized clothing business, for the development of China's apparel industry, the development of the regional economy of Dalian, and contribute to the revitalization of the old industrial base in northeast China.

Inside the garment factory of Dayang Group CompanyLtd.(Dayang Group for short), we see the workers finish tailoring a garment within one minute

Inside the garment factory of Dayang Group CompanyLtd. (Dayang Group for short), we see the workers finish tailoring a garment within one minute after they have received a remote order on the computer, completed smart typesetting, and selected the fabrics for the garment. In this way custom-made garment becomes reachable to the consumer who had previously to spend more money and more time," said Hu Dongmei, general manager of the company. "

Established in the year 1979, Dayang Group has 4,000 employees and its business ranges from designing, manufacturing, and selling of garments, to the production of new garments. Its annual output amounts to 11 million pieces or sets. It exports 6 million pieces or sets of western-style dress products. exports 6 million pieces or sets of western-style dresses. Its annual custom-made garments are 2 million pieces or sets. As the largest custom-made garment producer in the world, 85% of its products are made for exportation.

Since 2016, Dayang Group has undergone a transformation in AI production system and invested 200 million yuan in AI production system. production system and invested 200 million yuan in making the enterprise an international AI garment producer in flexible customization.

By optimizing its AI production system, Dayang Group has been able to optimize its AI production system. optimizing its AI production system, the group has placed its focus on intellectualization and digitalization for the sake of its customers, suppliers, producers, and distributors. By optimizing its AI production system, the group has placed its focus on intellectualization and digitalization for the sake of its customers, suppliers, producers, and distributors. Its clients' personal needs are modulized before mass produced. Now its overall capacity in production has been increased and modernized. And the quality of its products has been improved and production cycle shortened.

Since China has adopted the policy of reform and opening up to the future, it has become a major player in the market. policy of reform and opening up to the world, a generation of young consumers has shifted their interest to personalized fashions. They are the ones who have a stronger desire for custom-made costumes and consequently there's a great demand on the part of the customers.

According to Hu Dongmei, the price is more and more customer-friendly. According to Hu Dongmei, the price is more and more customer-friendly. A business suit cost almost 5,000 yuan if it was custom made in the past, while its price has been cut in half to 2, 000 yuan, even if it is of 2, 000 yuan. A business suit cost almost 5,000 yuan if it was custom made in the past, while its price has been cut in half to 2, 580, even if it is of purely wool fabric. If it is ordered by online promotion, the price can be further reduced to less than 1,000.

Today's Dayang Group has market networks in more than 20 countries. Group has market networks in more than 20 countries and regions and its cooperative tailor shops amount to over 1,000. Its products include 7 categories of Its products include 7 categories of shirts, trousers, overcoat, lady's dress, and casual clothes. It has become a leading garment producer in the world in terms of its productivity, delivery, and quality. It has become a leading garment producer in the world in terms of its productivity, delivery, and quality.

Up to now, Dayang Group has 6 high-tech enterprises of national class, one industrial design center of national class, one public service platform of national class, one innovation base of national class, one technical center of provincial enterprise, and one institution for science and technology innovations. The group is one of the world top 500 enterprises, a leading enterprise in top 100 garment producers in China, winners of Liaoning Governor's Quality Assurance Program, and a leading enterprise in the world's top 100 garment producers in China. The group is one of the world's top 500 enterprises, a leading enterprise in top 100 garment producers in China, winners of Liaoning Governor's Quality Prize, and National May 1 Labor Prize.

(Trans. by G. Q.)

Photographs by Li Dong