How to take advantage of local resources to carry out external publicity and reporting

The news propaganda work must first serve the central work of the enterprise. In the face of the complexity of the work of the situation, the news and publicity work only the center as the goal, the overall situation as the stage, adhere to the lens on the main battlefield of the reform and development of enterprises and production and management, the work of the focus is not scattered, the power to focus on not dispersed in order to truly play an advantage, so that the news and publicity work has always been to promote the reform and development of enterprises as a powerful driving force. Therefore, we should closely around the enterprise "organizational transformation, scientific development" the main line, increase the positive publicity and active guidance, from different levels, different angles to publicize the strategic development of enterprises, management innovation, mechanism construction, and enterprises emerged from the exemplary characters, typical examples, etc., internally, cohesion of ideas, inspire morale, build harmony, and effectively form an effective way to promote the development of enterprises. Harmony, effectively forming a strong impetus to promote enterprise development and a strong synergy; externally, to promote culture, show style, enhance the image, and give full play to the role of public opinion to guide and promote the development of the enterprise to provide strong public opinion support and create a favorable environment for development.

Second, grasp the "key points" to improve the power of public opinion guidance

News articles written well may not be adopted, because now the newspaper, magazine and the network, not only to see how the level of news writing, there are a lot of factors, such as: the content of the article is in line with the party's line, guidelines, policies? Is it in line with the current publicity focus? What is the positive effect of publication? Is there any negative impact? etc....... Therefore, we have to put the correct public opinion orientation in the most central position of the news propaganda work. Every year, the National Bureau, the provincial bureau and industry newspapers and magazines will be issued by the annual news publicity work "key points", we have to adhere to the correct public opinion guidance, highlighting the focus of news publicity, change the way of news publicity, improve the quality of news publicity and do a good job of all kinds of publicity and reporting work. We must firmly establish political awareness, awareness of the overall situation, sense of responsibility, and constantly enhance political sensitivity and political discernment, adhere to the policy of unity, stability, encouragement, positive publicity, strict publicity discipline, in the major issues, sensitive issues, hot issues on the good, good degree, to build more standardized, more efficient growth of the enterprise to create a good atmosphere of public opinion.

Three, digging "highlights", improve news insight

Good observation and digging is an effective way to do a good job of publicity work. The world-famous sculptor Rodin once said: the world is not lacking beauty, the lack of discovery. Most of us are working in ordinary positions, around us can not often happen so many big things for us to report, we can only through the usual careful observation and understanding, in order to find out in the ordinary small things it is different, and through the excavation so that it produces the value of being reported. In addition, we can not only write materials in the office, but also to participate in some important activities, only in this way, we can be able to renew the high enthusiasm for writing, in order to write a good article of true and delicate moving. Therefore, we have to implement the "three close to" principle, to be close to the actual, close to work, close to the masses, to be within the enterprise of all the valuable, creative, worth learning to learn from the promotion of new scientific and technological information, corporate culture, good management, good work experience, good prospects for the development of the enterprise, around the good and the good and the good, etc., and timely dig out. Tapped out. Special attention should be paid to the launch of the spirit of the times, inspiring, inspiring enterprise advanced models, focusing on reporting major reform initiatives, major scientific and technological progress, major production and management results, in order to enhance the internal morale of the appeal of the external image of the radiation power.

Four, refine the "characteristics" to improve the infectious propaganda

Some people say that journalists are the recorders of historical events, news reports only require journalists to describe the facts in accordance with the appearance of the facts, with the facts speak to the readers, the audience to provide sufficient information. However, just to do this is not enough. Journalists also need to be in the true, objective reporting of the resources of the news in depth, breadth, thickness of the development and excavation, to give full play to the role of the media in guiding public opinion.

So how to refine the "characteristics"? The author has three points of experience: First, eat through the "top" and "bottom". "Upper situation" is a period of city council (company) guidelines, policies, "lower situation" refers to the understanding of the actual situation. Eat through the "top" in order to have accurate judgment and grasp of the overall situation, eat through the "bottom" in order to reflect the complexity of life. Therefore, we should always study the guidelines and policies of the municipal bureau (company). The superior arranged to carry out a certain work, we reflect the work in a timely manner, typical experience and practice, in the face of guiding significance, certainly have to adopt the value. Or through investigation and research, reflecting the work of the problems and countermeasures to facilitate the solution of problems in the implementation of the same value. Secondly, we should observe and think more, and be good at refining and summarizing from daily work and life. Through the phenomenon to think about the content of the ideas it contains, to find the "flash point", to extract the "characteristics". Therefore, we are required to be a person with heart in life, from the "things around us, ordinary things" into the subject, from the "things at hand" to start, from the "pleasant to see" to start, with different perspectives to publish Different points of view and views, to enhance the affinity of news reports, infectious. Third, "learn from the past", and refine the "characteristics" in the comparison between the old and the new. Starting from the study of the original facts, and as a basis, the mind to form a "horizon" composed of the original facts. The clearer this line is, the stronger the news sensitivity is, because once any new fact or information emerges from this "horizon", we are likely to find it. We have to constantly use this method to the enterprise's good practices, good experience, good typical distillation, publicity.　

Fifth, to create a "fine point" to improve the quality of the news

As a correspondent, we need to establish a sense of excellence, striving for excellence, a thousand hammers, we must seriously study the characteristics and laws of the news propaganda work under the new situation, and actively open up new ways to explore new ways to avoid the manuscripts written out! The form and the lack of substance. Through the creation of propaganda boutique, improve the influence of communication power.

Diligent study, more practice more writing is the basis for writing news publicity reports. As a correspondent, we are generally part-time, news writing is basically the use of spare time, coupled with limited sources of information, not diligent is difficult to write a good work, so we have to do the three diligence: people diligently, hand diligence, brain diligence. At the same time, the news is a practical, operational work, it is not purely theoretical work, so usually also write more practice, penning. We can only study diligently, in order to gradually develop their own news sensitivity insight, master the basic methods and skills of news writing, so as to improve the news works of thought, vivid, readable, and constantly enrich the content of the propaganda, to create propaganda excellence.