APP, small program and micro mall which is better

More and more merchants began to operate online business, but to realize the transformation from offline to online Yanshen, there are mainly three options, namely APP, small program and micro mall. So what is the difference between these three, and how to choose?

First: micro mall that is based on WeChat mall, equivalent to the computer mall moved to the phone, placed in the WeChat connection. Can be a self-built platform, you can also choose a third-party platform. Micro-mall compared to Taobao, Jingdong and other platforms, because it is a micro-mall relying on the WeChat platform, very useful for micro-business, self-media realization. This is for the public number with the advantage of fans, self media is should be a good opportunity to operate private domain traffic, is conducive to the promotion of goods. But in function, performance is not as good as APP, in volume, entrance is not as good as small program.

Secondly, as the latest product of WeChat, small program is a kind of lightweight application under the ecology of WeChat that does not need to be downloaded and installed, and saves the cost of downloading and installing. The overall operating experience of the small program is close to the native APP application, faster than the micro-mall access speed, experience more flow, and can realize some of the functions of APP. The main role of the small program is the initial undertaking of WeChat fans, the functional performance is better than the micro-mall, second to APP. at the same time, the small program is small in size, does not need to be installed, does not take up memory. And small program entrances are numerous, even the micro letter public number pushed inside the article can be inserted into the small program.

Third: APP occupies the customer's cell phone desktop, highlighting the obvious and better. Now APP in addition to independent development, you can also use ready-made templates, the cost and other aspects of this great reduction. APP is more suitable for doing customer precipitation, through other platforms to the flow of traffic ultimately diverted to their own final platform.