How do banks do a good job in digital transformation and upgrading?

Generally speaking, digital transformation and upgrading refers to enterprises using Internet technology to achieve marketing, management, service and other purposes. Through the use of Internet tools, enterprises can redefine their own business model, which is more dynamic and has potential development momentum.

In this way, digital transformation and upgrading is not only a matter for large enterprises, any enterprise, even individual entrepreneurs, can use digital transformation to achieve their goals.

So, how does the digital transformation of banks land?

1. Use Internet tools to establish your own private domain traffic pool. In order to maintain the stability of performance and profit, banks need to increase the stock, continuously drain, acquire a new generation of young customers, build a fan system, and do a good job in private domain operation.

2. Make good use of Internet tools to create an IP worth tens of millions for banks. Banks need to use Internet tools to create their own unique IP, so that customers can see us in many banks. Internet era is attention marketing. The best advertisement is to attract attention with content and maintain attention with value. For example, the continuous update of the official WeChat account attracts accurate fans; The video number is updated every day, and new traffic can be born every day; Community operation can provide online services for customers, resulting in the benefits of repurchase and fission;

3. Tell a good story about the bank. This is an era when content is king. Telling your own story well means advertising with content. This kind of advertisement is warm and friendly, which can cause excellent buzz and attract a large number of fans with the same feelings and experiences. The story of the bank can start with the development process, what events it has experienced and what upgrades and changes it has made for its customers.

4. Make a good product matrix. In the previous marketing, all products were on the shelves, and all products were for customers to choose. The current model is that enterprises do a good job in product matrix, which is divided into drainage products, explosive products, profitable products and value products. The copywriting and poster design of each product are different, and the target audience is also different. It looks like a big discount, but in fact the profit is very high. Banks need to think about how to build their own product matrix and how to match the right products for customers.

The above content is an important part of the digital transformation of banks. Therefore, don't be afraid of difficulties and don't exclude the changes brought about by the mobile Internet era. Although it looks like a bad era, it must be the best one. Embrace this era with open arms, do a good job in digital transformation and upgrading, and lay the foundation for the rapid financial development that the banking industry is about to usher in!