Traditional Culture Encyclopedia - Traditional stories - Who is the founder of Ezra clothing.

Who is the founder of Ezra clothing.

The founder of Ezra Casual Clothing, Guo Donglin Guo Donglin was born in a small mountain village in Heyuan, Guangdong Province. Because his family was poor and could not afford tuition, he dropped out of high school in his sophomore year. That year, he saw others from the mountains to buy wood to sell abroad can make money, with the enthusiasm of young people to join the ranks of timber traders. Due to inexperience, he lost all the 4,000 dollars he borrowed. In the face of debt, he could not go home, ran to Guangzhou, only 50 yuan left in his pocket, a fruit boss took him in, Guo Donglin began a working life. Even in such a difficult working life, Guo Donglin did not lose his youthful ambition. He helped in the fruit stalls during the day, and went to night school in a hurry at night, and insisted for more than a year to finish the course about business administration. A chance encounter, Guo Donglin met a friend doing business in the garment industry, and with the youth's aspirations for the future, Guo Donglin once again turned to the field of clothing, followed by the friend to the Pearl River Delta garment factories around the acquisition of warehouses for resale. Two years, almost all the garment factories in the Pearl River Delta. Guo Donglin not only found the "first bucket of gold", but also for his later engaged in the garment business has accumulated a wealth of experience.

In the business management, Guo Donglin still through the youthful vigor. People often say: talent is the key to business development, Guo Donglin often take the story of Liu Bei's Three Guanhu to illustrate the importance of talent: "Liu Bei did not have Zhuge Liang before always defeated, after Zhuge Liang often win battles. This is the power of talent." In order to poach a certified public accountant in Guangzhou, Guo Donglin patronized Guangzhou much more often than Liu Bei patronized Maolu. Today, "Ezra" has gathered a number of outstanding talents.

In order to improve the level of staff, Guo Donglin consultants to staff to carry out a planned, all-round training, invited experts and scholars for middle and senior management lectures, sent managers to Sun Yat-sen University and other colleges and universities to participate in MBA training. Echon now has 18 managers to participate in the university MBA training, Guo Donglin himself participated in the Tsinghua University MBA training courses. At present, "to pure" the average age of middle management less than 25 years old, the whole company is full of youthful vigor. This year's 31-year-old Guo Donglin is based on this progressive youthful vigor and won the "Dongguan Top Ten Youth" title.